Buick will launch two new Regal models for the 2012 model year, one focused on efficiency, the other on performance. The Regal eAssist uses General Motors' new mild-hybrid technology to deliver up to 36 miles per gallon on the highway (25 mpg in the city), and the Regal GS ups the sedan's performance prowess.

When it hits dealerships, the 2012 Regal eAssist will be priced from $29,530, including $860 in destination charges. The eAssist option is available as a $2,000 option on the base Regal, and GM will continue to offer both the standard 2.4-liter naturally aspirated engine in the car, as well as the 2.0-liter turbocharged unit.

2012 Buick Regal GSThe 2012 Regal GS will be the top model in the sedan's range, with pricing starting at $35,310 (also including the $860 destination charge). For the GS, Buick has boosted the output of its 2.0-liter turbocharged engine, producing 270 horsepower and 295 pound-feet of torque in this application. The Regal GS will launch exclusively with a six-speed manual transmission, though a six-speed automatic unit will be available later in the model year.

Both the eAssist and GS models will arrive at Buick dealerships in the fall. Follow the jump for GM's official pricing release.
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2012 Buick Regal eAssist and GS Pricing Announced

Arrival of fuel-efficient eAssist and performance-oriented GS broaden Regal's reach


DETROIT – Buick's Regal offerings will double this fall, with the arrival of the new technologically advanced 2012 Regal with eAssist and the performance-oriented 2012 Regal GS, which are expected to broaden the appeal of the hot-selling midsize luxury sport sedan.

Regal with eAssist will start at $29,530, and Regal GS will start at $35,310; both prices include $860 in destination charges. The eAssist system is a $2,000 option on the Regal base model, mated to a 2.4L Ecotec engine. Buick will continue to offer the base model without eAssist as well as the 2.0L turbo.

"Regal with eAssist and Regal GS offer distinct advantages to midsize luxury sport sedan customers," said Tony DiSalle, U.S. vice president of Buick Marketing. "The eAssist's advanced technology delivers the most fuel-efficient option, while the high-output GS is the sportiest expression of Regal to date."

Regal with eAssist uses a variety of advanced technologies and body enhancements to deliver an EPA-rated 25 mpg in the city and 36 mpg on the highway, the latter being unsurpassed by the higher-priced Lexus HS Hybrid and Lincoln MKZ Hybrid. With gas prices near $4 a gallon, the option on Regal should pay for itself in about 3 ½ years.

The fuel economy boost that Regal with eAssist offers comes from pairing the direct-injected 2.4L four-cylinder Ecotec engine with a state-of-the-art lithium-ion battery system and electric motor-generator that enables regenerative braking capability. This "light electrification" system also is available on the 2012 Buick LaCrosse.

Standard features with the eAssist system include driver-selectable, fuel economy-optimizing mode for the air conditioning system, enabling more frequent and longer-duration engine stop periods; ECO gauge on the instrument panel that continuously responds to driving behavior, enabling the driver to drive with greater efficiency; and powerflow readout in the color infotainment or driver information center that shows the flow of energy through the electric assist system, such as battery charging from regeneration and electric power directed to the engine.

Regal GS has been SAE-certified to deliver 270 horsepower (201kW) and 295 lb.-ft. of torque (400Nm). Its exclusive Ecotec 2.0L direct-injected turbocharged four-cylinder engine delivers more torque than Acura TSX V-6, Audi A4 Sport, Lexus IS 250 and Volvo S60 T5. Torque is the twisting force that gets a vehicle moving and what the driver feels when accelerating.

The GS's engine is mated to a standard six-speed manual transmission, and gets an estimated fuel economy of 27 mpg on the highway. A six-speed automatic transmission will be available later in the model year. The GS powertrain is covered by a five-year, 100,000-mile warranty.

Regal GS also features push-button start; a leather-wrapped, flat-bottom sport steering wheel with audio controls; metal sport pedals; and leather-appointed, heated and 12-way adjustable sport seating. A Harman Kardon premium 336-watt, 5.1 Matrix Surround Sound system with nine speakers is also standard.

Regal GS is also equipped with an Interactive Drive Control System, which adapts damping and other driving functions that allows the driver to choose a standard adaptive setting, a Sport mode, and a GS mode, which is tuned for those who enjoy a higher level of ride and handling performance.

Other standard features on Regal GS include front and rear ultrasonic parking assist, a 120-volt accessory power outlet, Bi-Xenon HID headlamps, and 19-inch alloy wheels; 20-inch polished alloys with summer-only performance tires are available.

Later in the year, Regal GS and Regal with eAssist both will come with standard Buick IntelliLink, which uses Bluetooth or USB to connect the driver's smartphone to a new 7-inch, high-resolution, full-color touch screen display radio. IntelliLink expands on Buick's current Bluetooth and USB capabilities to allow smartphone control via voice activation and steering wheel-mounted controls. It also enables streaming stereo audio from the phone through services like PANDORA® Internet radio and Stitcher SmartRadio®.

Most important, Buick IntelliLink enables seamless integration of stowed portable devices with each vehicle's infotainment system, allowing drivers to keep their hands on the wheel and eyes on the road.

"As is the case on all Regal models, the GS and eAssist offer the winning combination of advanced technology, no-compromise driving performance, luxurious style and passenger comfort that make Buick one of the fastest growing automotive brands in North America," DiSalle said.


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    • 1 Second Ago
  • 45 Comments
      Rotation
      • 3 Years Ago
      36 highway is so frickin' appealing. I wonder how much trunk space you lose? I know a more sophisticated hybrid system like the MKZ/Fusion has would do better in the city, but the lower price of the mild hybrid system really makes it a very attractive option. 270HP from the LNF is great too. Remember when people used to talk about the exotics like a Lancer Evo making 240HP from a turbo 2.0L? Now a Buick can roll up and yell "technology over displacement" at a WRX or Evo owner (some of them).
        Airborne
        • 3 Years Ago
        @Rotation
        When did the Evo ever have 240hp? oh wait never here in the US. The 2003 Evo came w/ 271 hp, the 2011 makes 291 hp both out of 2.0L's. So I don't expect anyone to scream "technology over displacement". And maybe I'll agree with the power comment on the old 2002-2008 WRXs but they still only weighed 3200-3300 lbs and would still outrun the GS. That all being said I still really like the GS, it's great looking and like others here have said, I really hope they bring a GNX with 320+hp and AWD.
      kcroc10077
      • 3 Years Ago
      I've got to admit it I like the GS. Too bad it's not RWD or AWD but its a good looking car. Does anyone know what it tops out at? 35K puts it in range of the G37 and similar vehicles.
      Kumar
      • 3 Years Ago
      Need more wagon, cowbell, and wagons with cowbells Buick. Get on that please.
      matt_shift
      • 3 Years Ago
      The GS is the perfect replacement for my 01 S4. Like the Audi, but the quattro is just a pain. Sucks gas and makes the car way too heavy. The GS looks the part- sexy. 6speed is a wonderful inclusion. and the lighter weight 4 cyl helps the cause too.
        OhReallyDough
        • 3 Years Ago
        @matt_shift
        im with you. Thats why i opted for the turbo in my A3 and got it chipped. Wanted the Quattro but seemd a little heavy. My turbo is great with gas mileage (unless im gunning it everywhere) and lighter footprint. This GS looks like a good mix. I was honestly surprised to see "2.0 liter turbo" on there,lol
      Frisky_Dingo
      • 3 Years Ago
      Ugh, the autocorrect on my phone butchered my post. Anywho, there are still several GM offerings that I disdain, even some of their supposed best offerings, and I can wholeheartedly understand one's reluctance to consider this car, but I would highly recommend not writing it off. Those of who don't like it need to check out just a regular Regal. They drive very nice, have good standard equipment, and return good mileage. Is the most luxurious car oout there?? No. Does it get the best mileage?? No. Is it the cheapest?? No. But it does a relly good job blending the three in equal proportions. I gaurantee if there were no badges in sight, most people who drove a Regal would mistake it for a European car. It really reminds me a lot of several Audi sedans I've driven. The GS will just add to those things w/out really taking anything away. Forged wheels, six-speed manual, Brembo brakes, Recaro seats, boosted Ecotec. All in something that's not an econobox underneath??? Are you kidding me?? How can you not at least like the idea?? A MANUAL Buick. Something Ferrari and Lambo doesn't even do anymore. Any other brand would have endless amounts of praise heaped on them, but because it's a Buick, all the so-called enthusiasts dismiss it. Just like someone else said- everyone wants to cry about what the makers should do, and if they did they'd buy it in a heartbeat, yada, yada. And then when someone does, one of the most unlikely sources, I might add, everyone nitpicks it to death. Be happy GM is even making this car. Maybe if it's even halfway well-received, they'll make other cars like this.
        • 3 Years Ago
        @Frisky_Dingo
        [blocked]
          Frisky_Dingo
          • 3 Years Ago
          My point exactly. If this were any other European car that was branded as such, people would be all over it. But no, it's a Buick, so it's a geezermobile by default.
      husyk49486
      • 3 Years Ago
      Would have been better if the GS included AWD. Been in both the base and Turbo Regals, very nice car to be in.
      Christopher
      • 3 Years Ago
      Now THIS I love... That GS is HOT!!! Give me AWD and I'd look at it.
      Jason
      • 3 Years Ago
      Do I see daytime running LEDs? Very nice indeed! I really like the Regal. There are only a couple power train refinement issues that need to be addressed but with 2012 coming around, this will be nice. It would be nice to see more MPGs out of this though to match the Fusion Hybrid.
      ramairjer
      • 3 Years Ago
      The GS is a trainload of fail. They could've rebadged the OPEL with the ttV6+awd but instead they dumb it down. With FWD and 270 hp with no AWD it can't compete with the euro offering.
        Autoblogist
        • 3 Years Ago
        @ramairjer
        Yes, the disappoint of that fact was realized long ago, but even though the GS shares the looks of the OPC, it wasn't meant to be a full on clone. This way GM can have a GS and still leave room for higher performance model. In hindsight, it was a smart move to test the waters with this model first. Enthusiast usually talk a lot of hype about what they want or what they would get, when crunch time arrives that usually not the case.
          Tone
          • 3 Years Ago
          @Autoblogist
          "Enthusiast usually talk a lot of hype about what they want or what they would get, when crunch time arrives that usually not the case." Can't be said enough....
      cashsixeight
      • 3 Years Ago
      LOL! 35k for a buick with 270hp? Don't ALL chrysler V6's make like 280 hp now? What a joke.
        DrEvil
        • 3 Years Ago
        @cashsixeight
        ...and I could buy a Dodge or a Chevy that makes more power than a Rolls Royce or Aston Martin. That alone doesn't the either Dodge or Chevy better than the RR or AM. Exactly what is your point?
        Rotation
        • 3 Years Ago
        @cashsixeight
        I know! And Mercedes charges even more!
        natron3030
        • 3 Years Ago
        @cashsixeight
        Congrats on the worst comment ever. Please feel free to top it off on a rant about government run motors if you will.
      donnieorama
      • 3 Years Ago
      Or, I could just get a decked out Elantra and save money & get better mileage.
      JC
      • 3 Years Ago
      All it needs now is to lose the Buick name!
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