A handful of cars in the fleet are getting the vinyl wrap treatment courtesy of Wrap Media Group, and the result is a rolling advertisement available to customers at a greatly discounted daily rate. How much of a discount? One customer secured a weekly rental that usually costs $400 for a mere $88.
That's $312 off for you bean counters at home. Quite a bargain as long as they don't get pushy with the insurance options too. So, would you be interested in saving some bucks in exchange for turning the car you're renting into a rolling billboard? Have your say in our poll below.