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It's that time of month again. July 2011 sales in the U.S. have been tallied, including, of course, hybrid vehicles. It's worth pointing out that quake-related vehicle production issues have begun to subside, so output of most hybrids manufactured in Japan isn't nearly as restricted as prior months.

This time 'round, Toyota Prius sales came in at 7,907 units, up tremendously from the 4,340 units sold in June, but far below the 14,102 Priuses sold in July of 2010. The Honda Insight edged out the Honda CR-Z with 987 units sold versus 878, compared to 1,021 and 966 units sold in June, respectively. Meanwhile, sales of the Honda Civic Hybrid rang in at a relatively low 311, down from the 617 gas-electric Civics sold in July of 2010.

Luxury automaker Lexus reports that sales of the CT 200h rebounded from the dismal 240 units sold in June, ending the month of July with 1,553 sales. The slow-selling Lexus HS 250h fared okay with sales of 306 units, which is more than double the 150 HS hybrid sedans Lexus sold in June.

Overall, Toyota-Lexus posted July sales 11,047 hybrid vehicles, compared to last month's 5,703. Lexus' hybrids accounted for 2,562 units, whereas Toyota's gas-electric models contributed 11,047 to the automaker's total July 2011 sales of 130,802 vehicles.

*UPDATE: Ford reports July sales of the Escape Hybrid hit 652 units and that Fusion Hybrid sales rang in at 456.

[Source: Honda, Toyota, Ford]
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Toyota Reports July 2011 Sales

TORRANCE, Calif. (August 2, 2011) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported July sales of 130,802 units, a decrease of 19.7 percent from the same period last year on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 26 selling days in July 2011 compared to 27 selling days in July 2010, TMS sales were down 22.7 percent from the year-ago month. Compared to June 2011, sales
increased 17.9 percent on both a DSR and raw volume basis.

Toyota Division recorded July sales of 116,263 vehicles, a decrease of 19.8 percent from the year-ago month on a DSR basis. On a raw volume basis, Toyota Division sales were down 22.8 percent compared to July 2010. Lexus Division reported July sales of 14,539 units, a decrease of 18.8 percent from last year on a DSR basis. Volume-wise, Lexus Division sales were down 21.8 percent from the year-ago month.

Toyota Division
Toyota Division passenger cars recorded sales of 60,088 units, a decrease of 28.3 percent from last July. The Camry and Camry Hybrid led passenger cars with combined monthly sales of 27,016 units. Corolla recorded sales of 17,577 units, and the Prius mid-size gas-electric hybrid reported sales of 7,907 units. The Avalon sedan posted sales of 2,698 units, which is flat compared to July 2010.

Toyota Division light trucks posted sales of 56,175 units in July, down 8.3 percent from the same period last year. Light truck sales were led by the Sienna minivan, which reported sales of 10,620 units, up 6.2 percent compared to July 2010. The RAV4 compact SUV recorded monthly sales of 8,814 units, and the Highlander and Highlander Hybrid posted combined sales of 9,552 units, an increase of 27.0 percent over the yearago month. The Venza mid-size crossover reported sales of 4,711 units, up 21.6 percent over last year. The Tundra full-size pickup recorded sales of 7,762 units, and the Tacoma mid-size pickup posted sales of 8,929 units for the month.

"For the second straight month, Toyota posted a month-to-month sales gain as inventories continued to recover," said Jeff Bracken, vice president of Toyota Division sales. "With the launch of four all-new models in the second half, including the 2012 Camry, and a production outlook that continues to improve, we're optimistic our strong momentum will continue."

Scion posted July sales of 3,499 units, down 21.9 percent from July 2010. The tC sports coupe led the way with July sales of 1,590 units, an increase of 27.6 percent compared to last year. The xB urban utility vehicle posted sales of 1,194 units, and the xD reported sales of 715 units for the month.

Lexus Division

Lexus Division reported passenger car sales of 7,974 units, a decrease of 7.7 percent from the year-ago month. The ES 350 entry luxury sedan led passenger cars with sales of 2,850 units, while the IS lineup reported combined sales of 2,305 units. The all-new CT 200h premium hybrid compact posted 1,553 units in its fifth month of sales.

Lexus Division light trucks recorded sales of 6,565 units, down 29.2 percent from July 2010. Light trucks were led by the RX luxury utility vehicle, which reported combined July sales of 5,471 units, and the GX 460 mid-sized luxury utility vehicle posted sales of 830 units.

TMS Hybrids

TMS posted July sales of 11,047 hybrid vehicles, a decrease of 34.5 percent compared to the same period last year. Toyota Division posted sales of 8,485 hybrids, while Lexus Division reported sales of 2,562 hybrids for the month, an increase of 71.5 percent over July 2010.


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    • 1 Second Ago
  • 13 Comments
      Ford Future
      • 3 Years Ago
      The Prius has the best numbers, aside from the Leaf and Volt, and a lower price. Insight: 55% off for the life of the car. Prius: 60% off on gas for the life of the car. Leaf & volt: 90% off for the life of the car.
      JP
      • 3 Years Ago
      LEAF sells 931 units in the US for July. Down a bit from last month but still selling all they produce.
      Ford Future
      • 3 Years Ago
      The CT 200 is a very appealing car. The wife would be happy with this.
      Ford Future
      • 3 Years Ago
      But, FORD's numbers have jumped up. That's a good sign.
      Nick
      • 3 Years Ago
      This kind of proves that many buyers pick the Prius because of its image, over its efficiency, no? The Lexus and its 150-300 units is doing extremely badly, why is that?
        Marco Polo
        • 3 Years Ago
        @Nick
        Nick, that's just a little disingenuous, isn't it?. It might be a little more honest to name the specific Lexus model. Lexus sells 7 different Hybrid models in its range. Most are highly profitable and very successful market leaders. In fact while most car makers luxury divisions produce losses, Toyota's Lexus division contributes 44% of the total groups profit.
          • 3 Years Ago
          @Marco Polo
          Marco, since when is asking a general question considered disingenous? Nick simply asked why one model isn't selling well. While he didn't identify the model, since Lexus sells three hybrids in N.A., not seven, as you claimed, (CT200h, HS250h & RX450h), it's not exactly hard to identify which model. Or does Lexus have seven hybrid models in N.A. all selling 150-300 units per month, as he clearly specified. Lexus selling other hybrids in Japan, for example, means nothing to sales in N.A., so try to respond to the point mentioend without needing to bury us with an overly long press release on Lexus. It's a fact that the hybrids Lexus is making are not selling as planned, or should I just refer to the RFQs for these programs that show volumes estimated at over double current sales? When someone asks why a model isn't selling, the cover yourself response of basically ignoring the question and bragging about how Lexus does overall isn't helpful.
          skierpage
          • 3 Years Ago
          @Marco Polo
          @RobertO, Lexus also sells the GS450h and Lexus LS600hL in tiny numbers (24 and 4 respectively in June). Hybrid Cars should have its excellent July sales dashboard page up soon, keep trying http://www.hybridcars.com/hybrid-clean-diesel-sales-dashboard/july-2011.html
        GoodCheer
        • 3 Years Ago
        @Nick
        "This kind of proves that many buyers pick the Prius because of its image, over its efficiency, no?" I'm afraid I don't follow your logic. Has the image of the Prius fallen off since the earthquake, but rebounded in the last month? How are you measuring the image?
        2 Wheeled Menace
        • 3 Years Ago
        @Nick
        It's not the image... when will people understand this? The prius gives you absolutely the biggest bang for the buck compared to all other green cars. 50mpg average for $23k; no other hybrid comes close. Others average at about 35mpg-40mpg and often at a higher cost. The lexus you mentioned gets 40mpg and cost $29k.
          2 Wheeled Menace
          • 3 Years Ago
          @2 Wheeled Menace
          Yeah well, LA is another planet altogether compared to the rest of the country ;P The prius is the top hybrid because it's simply the best.. nothing goes that far on a gallon of gas, and in SoCal, that matters a lot. Yeah, people are way more image conscious than the rest of the country there, but you can't fault them, the Prius is the best hybrid on the market.
          Marco Polo
          • 3 Years Ago
          @2 Wheeled Menace
          @2WM and Nick. I think more accurately, you should agree that the Prius sells, not just on its image. There is no question that the enviro-conscious connection has been very important in establishing the image for Prius. However, now that the model is established, the quality and fuel savings have become more important than just the 'green', image. .
          Nick
          • 3 Years Ago
          @2 Wheeled Menace
          I'm sure many buyers compare price and numbers, but having lived in LA, I can absolutely guarantee you that the Prius is also a trendy car to own. As a matter of fact, I know people with an Escalade, an M Class, an X5 and a Prius in their garage.
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