Everyone remembers Chrysler's 'Imported from Detroit' Super Bowl ad that starred rap artist Eminem and featured the new 200 sedan. To build on the success of this ad, the automaker is now launching the Imported from Detroit Project, in conjunction with Eminem, that will highlight events and activities that promote the city of Detroit.

To kick off the IFD Project, Chrysler and Eight Mile Style, LLC – a publisher of Eminem-composed works – have teamed up to create a special, gospel version of the rapper's song "Lose Yourself." Performed by the Selected of God choir (originally featured in the Super Bowl ad), a downloadable version of the song is available through iTunes for $0.99, with proceeds going to benefit three Detroit-based charities: Abayomi Community Development Corporation, The Yunion and Robert S. Shumake Scholarship Foundation.

Along with the iTunes track, Chrysler has released a music video of the Selected of God choir performing the song. Both a trailer and the full-length video are available after the jump, as is the official press release, where you can read more about the specific charities that will benefit from the song's proceeds.





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Chrysler Brand and Eight Mile Style LLC Release Gospel Version of 'Lose Yourself' from 'Selected of God' Choir

'Lose Yourself,' performed by 'Selected of God' choir, available for download on iTunes; Eight Mile Style to donate 100 percent of publishing proceeds to three local Detroit charities

Chrysler and Eight Mile Style launch the 'Imported from Detroit Project'


August 2, 2011 , Auburn Hills, Mich. - Chrysler Brand and Eight Mile Style LLC, a Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of "Lose Yourself," available now for download on iTunes. The song is performed by "Selected of God," the choir featured in the Chrysler brand Super Bowl commercial "Born of Fire." Keeping in the spirit of the "Imported from Detroit" campaign, Eight Mile Style will donate all publishing proceeds from the music download to three local Detroit charities – Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.

The song can be downloaded directly from iTunes (http://itunes.apple.com/us/album/lose-yourself-single/id453175291) for 99 cents. An accompanying music video, not available for download, can be viewed on YouTube (http://www.youtube.com/watch?v=sg4lSGGOfzE). The music video was produced by the Chrysler brand and filmed throughout Detroit.

"The Chrysler brand is firm in its commitment to the City of Detroit and we would like to continue to extend the generosity and goodwill generated from the Imported from Detroit campaign launched during this year's Super Bowl," said Olivier Francois – Chrysler Brand President and CEO and Lead Executive for Marketing, Chrysler Group LLC. "This new rendition of Lose Yourself is very moving, it is meant to inspire the listener from within and it perfectly captures the emotion felt in the Born of Fire commercial."

"Eight Mile Style is honored to be part of this project that gives back to the City of Detroit," said Jeff Bass, Principal of Eight Mile Style LLC. "By using the 'Selected of God' choir as its ambassadors, the 'Imported from Detroit' movement now has more meaning than ever – never give up, always give back."

In keeping with the spirit of the Imported from Detroit campaign, Eight Mile Style will donate 100 percent of all publishing proceeds from each song download to three charities:
Abayomi Community Development Corporation – www.abayomicdc.org
The Yuinon – www.yumentor.com
Robert S. Shumake Scholarship Foundation – www.shumakerelays.com

Imported from Detroit Project

Chrysler Brand and Eight Mile Style have also announced the launch of the "Imported from Detroit Project" (IFD). The IFD Project is a website created to highlight events and activities that promote the City of Detroit. The website will be updated regularly and will incorporate social media elements such as Twitter (www.Twitter.com/IFDProject) and Facebook (www.Facebook.com/IFDProject). For more information, visit www.IFDProject.com.

Born of Fire

"Born of Fire" debuted at the 2011 Super Bowl and was designed to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200 sedan. The two-minute commercial, which was also a Super Bowl first, ignited a spark throughout the United States, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration. The spot reflects where the brand is headed and pays tribute to its industrial roots. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group.

The Chrysler brand chose the song, "Lose Yourself," because the lyrics speak to the ability to do anything we set our mind to do. The Chrysler brand, the company and its employees have adopted the principle that failure is not an option.

Born of Fire also revealed the tagline for the brand, "Imported from Detroit," created to convey the message that one does not have to cross an ocean to obtain luxury – it's available right here and evident in the Chrysler brand product lineup.

About Abayomi Community Development Corporation (www.abayomicdc.org)

The Abayomi Community Development Corporation ("Abayomi", a term from the Yoruba tribe in West Africa which means "a pleasant meeting place", pronounced a-ba-yo-mee), is a 501(c)(3) human services nonprofit organization serving the metropolitan Detroit area. Abayomi has provided community & economic development, education, and recreation programs to over 8,000 youth and families in the far Northwest and metropolitan Detroit area for over 10 years. Our goals are to establish an awareness of the value of family, improve socioeconomic conditions and increase the level of dignity and personal achievement within the Detroit community.

About The Yuinon ( www.yumentor.com)

The Yuinon (pronounced "union") Inc. is an innovative, faith-based, holistic youth development organization founded in Detroit in 2003. Our youth development philosophy is rooted in relationship. More so than a program, a lasting relationship by a caring adult with a youth has proven to be the most effective way to truly encourage and support them. This approach has enabled us to maintain contact with youth that we have engaged in various capacities including: prevention programs, conferences, seminars, youth groups, and recreational outreach. We have provided such services for thousands of youth since our inception through partnerships with schools, community groups, juvenile detention centers, and churches. We are excited that we can now count the U.S. Department of Education as a partner willing to be a resource that enables us to support three hundred 4th-8th graders in Detroit with mentors who will help give them a foundation for success!

About Robert S. Shumake Scholarship Foundation (www.shumakerelays.com)

The Robert S. Shumake Scholarship Relays is a premier class A track and field competition for high school students across the nation. Its unique model is unprecedented in that it has a dual focus. The Shumake Scholarship Relay competition highlights both athletic ability and academic achievement. Prizes are awarded to the athlete on each team with the highest grade point average, teams with the highest score at the end of the meet and athletes who place 1st through 8th. Since 2005, over 2,000 athletes (boys and girls) representing over 65 teams participated in this track and field event. This year an estimated 80 teams will participate with over 2,500 athletes.

About Selected of God Choir

Larry Callahan and Selected of God is a community-based choir affiliated with Praise Tabernacle in Grosse Pointe, Mich. In October 2008, Selected of God became an award winning choir by being named the Best Small Choir in the Detroit Region at the How Sweet the Sound Competition. Their travels include churches and concert halls across the Midwest and South, numerous churches and venues in their home city, Detroit.

About Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, groundbreaking technology, craftsmanship and intuitive innovation – all at an extraordinary value – since the company was founded in 1925.

The Chrysler brand continues that tradition in 2011 with a rejuvenated, stylish, well-crafted product lineup. Every 2011 vehicle the brand sells is all-new or significantly redesigned and engineered from the ground up. This succession of innovative product introductions propels the brand's standing as the leader in design, engineering and value. "Design with purpose" puts the premium for the Chrysler brand in the product, not the price.

The new Chrysler Town & Country minivan, the best-selling minivan in the United States in 2010, leads the way with a new powertrain offering best-in-class horsepower; an all-new, exquisitely crafted interior that includes improved Stow 'n Go® seating; an updated, elegant exterior design and over 40 standard safety and technology features on every model, including SafetyTec which includes blind spot monitoring, rear cross path detection, ParkSense® rear park assist, ParkView® rear back-up camera, rain-sensing wipers and SmartBeam headlamps. The Chrysler Town & Country minivan has won the R.L. Polk Loyalty award an unprecedented 10 times in-a-row.

The new 2011 Chrysler 200 sedan and Convertible offer elegant styling within a vehicle segment often noted for its "sea of sameness." A stylish new exterior and all-new interior will wow consumers with its craftsmanship, high-quality materials and understated elegance. The new powertrain and major suspension overhaul provides a confident, spirited driving experience. Every safety feature is standard on the 200 sedan and 200 Convertible, and all models are packed with standard features at a price that offers customers a remarkable value.

With its elegant proportions and head-turning style, the all-new 2011 Chrysler 300 takes the "most award-winning new car ever" to new heights – combining the best of the nameplate's 56-year history with world-class craftsmanship, execution and upscale materials. Unmistakable proportions with added design, refinement and a more tailored appearance provides the all-new Chrysler 300 sedans with distinctive styling. By combining world-class accommodations with American style, the all-new Chrysler 300's interior features an expressive and elegant design with authentic materials, passenger comfort features and precise fit and finish. The 2011 Chrysler 300 sedans deliver grand-touring performance and world-class handling with efficient powertrains and new second-generation E-segment chassis architecture. Customers will feel connected, comfortable and secure with state-of-the-art connectivity, infotainment and more than 70 safety and security features. The iconic vehicle of the Chrysler brand sets the new standard for American sedans.


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    • 1 Second Ago
  • 38 Comments
      azeidy
      • 3 Years Ago
      to all of you who are hating on Detroit. you dont know how hard people are having it. and i read in here when the article came out someone said that Detroit should have never existed because it hasn't brought any thing good and people who think that are retarded. Detroit has one of the richest histories of all the cities in this country. Without Detroit we would never have had the greats of Aretha Franklin, The Jackson 5 and many more greats. We would never have had the Big 3 which brought so many jobs to the country. Plus the people in Detroit our so nice i work in the insurance business which i have to go to people's houses all day and i have lived in many places and the people are the nicest here
      Todd Dunning
      • 3 Years Ago
      So now a city destroyed by the UAW and propped up by taxpayers in 50 states merits sentimental charity? Failed socialistic experiments like Detroit are just that; failed. Spin a new narrative all you want, folks, but the rest of us work in the USA without bailouts or terrific PR campaigns.
        Justin
        • 3 Years Ago
        @Todd Dunning
        The city was destroyed by people like you, with negativity and the willingness to let a great American city fall. Detroit is a City in the USA, we need to stop acting like it's a 3rd world country not worth saving.
        GreaseMonkeySRT
        • 3 Years Ago
        @Todd Dunning
        Don't forget this was the city that manufactured the war machine for WWII. Not a big shock Todd that you live in California....I pray for the day when your state breaks off from the rest of the US so you can have your own communist paradise.
          Todd Dunning
          • 3 Years Ago
          @GreaseMonkeySRT
          GreaseMonkey you got that right and i agree on every count!
          Shiftright
          • 3 Years Ago
          @GreaseMonkeySRT
          Easy Greasemonkey, there are plenty of non demented ex-Detroiters that live in California. Don't write off the population of a whole state just because you don't like the stereotype established about a small segment of the populace by another equally small and small minded group.
        Zacarious
        • 3 Years Ago
        @Todd Dunning
        Yes shame on Detroit. How dare we try to save the shirts on the backs of our fellow Americans. Lets just leave them high and dry and forget about all of the American history in that city that is being destroyed as we speak. We didn't need it in the first place. You are a selfish prick Todd. I work my ass off for what little money I make and yet I can still spare a few dollars for those in need.
          Zacarious
          • 3 Years Ago
          @Zacarious
          We are talking about Detroit, not the UAW. Hopefully the "expensive video" will be enough to get people motivated and get some money flowing. You are selfish because you easily cast off an entire city full of people, many of which live poorly, because you don't agree with the UAW of all things. People like you have destroyed Detroit by seeing it as nothing more than a "failed socialistic experiment". Detroit has been singled out because it was home to many MASSIVE manufacturing giants that have toppled leaving skeletal remains in the form of buildings, that are masterpieces from a bygone era, being destroyed because vacant buildings become dens of crime. Even though the city is where it is at now because of poor planning doesn't mean that we should just not care about those that live there. I will say it again, You are a selfish prick Todd.
          Todd Dunning
          • 3 Years Ago
          @Zacarious
          So I'm selfish because I'm not producing expensive videos telling you to send me money? I'm selfish because I don't join the UAW to embezzle Detroit and the US taxpayer into the ground? Justin, how exactly was Detroit destroyed by 'people like me?' Should we all send checks to Detroit to save it from our 'negativity'? If we are only 'acting like it's a 3rd world country not worth saving', why was Detroit singled out - was it just random accident?
        Shiftright
        • 3 Years Ago
        @Todd Dunning
        Social experiment? Detroit? That's hilarious...Do you even know what 'social' means in the context you're using or are you simply some extreme right winger that thinks the world should be about everyone for themselves, brainwashed into thinking that socialsm = communism? If anything, Detroit's current situation is mostly due to rampant capitalist greed chasing the money in the short term, and damn the little people and the next generation.
          GreaseMonkeySRT
          • 3 Years Ago
          @Shiftright
          You need a history lesson junior. Detroit's downturn over the last 50 years was mainly due to leftist principles that had little to do with capitalism. Hopefully this 13 minute spotlight can increase your knowledge a little bit: http://www.youtube.com/watch?v=1hhJ_49leBw
        Ducman69
        • 3 Years Ago
        @Todd Dunning
        Can I get an Amen, Mmmmm Yesss-ah!
        Elmo
        • 3 Years Ago
        @Todd Dunning
        Ah ok, so vwfailsagain was banned, and now he reappears as Todd. #1 clue? He posts once, then that comment disappears below, so he decides to post a similar, but different comment up above.
        GreaseMonkeySRT
        • 3 Years Ago
        @Todd Dunning
        Todd, you could quite easily be the most ignorant person to put a paragraph together on autoblog.
      Ray
      • 3 Years Ago
      I'm a native Detroiter, and these promotions really seem to represent the city appropriately. They neither bad mouth the city nor do they sugar coat the message. Brings back some good memories. Job well done !
        EZEE
        • 3 Years Ago
        @Ray
        Born and raised in that hell hole, and got out as fast as possible. Highest taxes, highest crime, worst schools, worst infrastructure. It had been a beautiful city, but that is now dead. Rip Detroit.
          GreaseMonkeySRT
          • 3 Years Ago
          @EZEE
          Have you ever been here? Probably haven't. It's pretty easy to be an armchair critic. Where are you from? I bet I could rip it a new one too.
      Todd Dunning
      • 3 Years Ago
      Maybe we can just sing away all the effects of the UAW, bailouts and corruption. Even better, a slickly-produced video to make us feel warm and fuzzy about the failure of America's socialist experiment. Let's all just go sing in the street, get some free gubmint money and everything will be great
      Zoom
      • 3 Years Ago
      I think it's great how much Eminem and Chrysler are promoting Detroit, a city long overdue for a renaissance.
      Tyler
      • 3 Years Ago
      very cool, definitely worth supporting (:
      Robert Wantin
      • 3 Years Ago
      Awesome, just awesome. And yes, I'm from Detroit.
      Talisman
      • 3 Years Ago
      Hey, that's my High Schools Marching band right there. Best one in the city! Cass Tech! There are a lot of positive things going on in the city right now. It's not perfect but we, the citizens are working on it. Thanks for posting these videos Autoblog. And we appreciate the rest of the countries support :)
      bluekurgan
      • 3 Years Ago
      Beautiful. Thanks.
      Justin Garak
      • 3 Years Ago
      All of you who talk trash about Detroit need to think outside the box. Where do you think artistic photographers / movie directors go when they need scenes of depression, annihilation, apocaplypse, disaster, femine, post catastrophic human made disasters? Detroit is the perfect set, and I'm not joking neither.
      • 3 Years Ago
      [blocked]
      John Deere
      • 3 Years Ago
      live in Detroit right now, and it has in worst city I've ever lived in. kinda sad. all those buildings in the background, beautiful architecture, but abandoned. people get randomly jumped on the streets in downtown, the sports teams all suck (besides hockey). I can't wait until i move out of here.
        lostboyz
        • 3 Years Ago
        @John Deere
        I don't watch baseball but I heard the tigers have been doing very well.
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