Chrysler Climbs, Honda Falls, Cruze Cruises

U.S. auto sales for July 2011 can best be characterized by the resurgence of one company, Chrysler Group (up 20.05 percent), and the continued slide of another, American Honda (down 28.40 percent). Not so long ago, Chrysler was the company continually coming in at the bottom and Honda was flying high. Today, however, Chrysler is free of its government debt and continues to turn over its lineup with new and heavily revised products. Honda, meanwhile, has proven to be the automaker worst hit by the earthquake in Japan last March and seems to draw the ire of critics with its latest new vehicle releases.

Speaking of earthquakes, Toyota is in the same boat as Honda and continues to struggle with restoring output. Last month, sales for Toyota and Lexus in the U.S. were down 22.70 percent as a result. The only Japanese company that escaped the red cell this month was Nissan North America, which eked out a 2.75-percent improvement in sales.

Chrysler Group's increase in sales volume led the domestics by a large margin, though its raw sales of 112,026 units are still far below that of Ford Motor Company (180,865) and General Motors (214,915). Ford and Lincoln together posted a sales rate increase of 8.89 percent and General Motors improved 7.62 percent.

Turning our attention to individual models, we must point out that the Toyota Camry did regain its title of America's Best-Selling Car, which it had lost last month to the Chevy Cruze, with sales of 27,016. The Cruze still performed incredibly well, with sales of 24,648, good enough for the No. 2 spot, followed by the Altima (23,340), Sonata (20,884), Malibu (19,529), Fusion (19,318) and Accord (18,308).

Brand/Company Vol. % July 2011 July 2010 DSR % July 2011 July 2010
Jeep 46.19 38,691 26,466 51.81 1,488.12 980.22
Mitsubishi 41.15 7,972 5,648 46.58 307 209
Lincoln 39.89 7,814 5,586 45.27 301 207
GMC 36.41 37,918 27,798 41.65 1,458 1,030
Volvo 29.54 5,595 4,319 34.53 215 160
Kia 28.47 45,504 35,419 33.41 1,750 1,312
Suzuki 25.36 2,447 1,952 30.18 94 72
Land Rover 22.64 2,811 2,292 27.36 108 85
Volkswagen 21.72 29,066 23,880 26.40 1,118 884
Audi 17.00 9,146 7,817 21.50 352 290
Ford 12.66 173,051 153,603 16.99 6,656 5,689
BMW 12.30 21,409 19,064 16.62 823 706
Hyundai 10.08 59,561 54,106 14.32 2,291 2,004
Mercedes-Benz 9.44 19,006 17,367 13.65 731 643
Mini 8.90 4,711 4,326 13.09 181 160
Dodge 8.85 33,653 30,916 13.04 1,294 1,145
Chevrolet 6.50 149,005 139,916 10.59 5,731 5,182
Nissan 6.36 77,191 72,573 10.45 2,969 2,688
Chrysler 5.00 15,427 14,692 9.04 593 544
Porsche 2.40 2,768 2,703 6.34 106 100
Buick 0.44 16,873 16,799 4.30 649 622
Mazda 0.25 20,783 20,732 4.10 799 768
Ram -0.10 21,217 21,239 3.74 816 787
Subaru -9.39 21,730 23,983 -5.91 836 888
Saab -18.47 384 471 -15.34 15 17
Lexus -21.81 14,539 18,595 -18.81 559 689
Toyota -22.81 116,263 150,629 -19.85 4,472 5,579
Infiniti -24.11 7,410 9,764 -21.19 285 362
Cadillac -25.47 11,119 14,919 -22.60 428 553
Acura -27.77 9,402 13,017 -24.99 362 482
Honda -28.49 71,100 99,420 -25.73 2,735 3,682
Jaguar -35.09 984 1,516 -32.60 38 56
Smart -41.61 327 560 -39.36 13 21
Fiat NA 3,038 - NA 117
COMPANIES
Chrysler Group 20.05 112,026 93,313 24.67 4,309 3,456
BMW Group 11.67 26,120 23,390 15.97 1,005 866
Ford Mo Co 8.89 180,865 166,092 13.08 6,956 6,152
GM 7.62 214,915 199,692 11.76 8,266 7,396
Nissan N. America 2.75 84,601 82,337 6.70 3,254 3,050
Jaguar Land Rover -0.34 3,795 3,808 3.49 146 141
Toyota Mo Co -22.70 130,802 169,224 -19.73 5,031 6,268
American Honda -28.40 80,502 112,437 -25.65 3,096 4,164
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in July 2011 versus 27 selling days in July 2010, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.


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    • 1 Second Ago
  • 89 Comments
      Alluster83
      • 3 Years Ago
      Cruze: 24,648 Corrolla: 17,577 Jetta/golf: 15,357 Elantra: 15,181 focus: 14,889 Civic: 14,006
        Rob
        • 3 Years Ago
        @Alluster83
        I would be interested to see how the B segment broke down. I do know the Hyundai Accent improved sales by 75% but i think the Fiesta is still top dog in this segment.. The smart car sold about 350 units and the toyota site makes no mention to the Yaris so it must not be doing well at all.
          DrEvil
          • 3 Years Ago
          @Rob
          I guess 350 radio stations & night clubs needed a promo vehicle this month.
      Danny Eckel
      • 3 Years Ago
      How embarrassing for Suzuki that Fiat comes in and has better sales than them
      bonamana
      • 3 Years Ago
      When I see Hyundai/Kia and Chevy Cruse, it reminds me #1 rule in the automobile business. Car sells cars!
      Alluster83
      • 3 Years Ago
      Compact: Cruze: 24,648 Corrolla: 17,577 Jetta/golf: 15,357 Elantra: 15,181 focus: 14,889 Civic: 14,006 Midsize Toyota Camry: 27,016 Nissan Altima: 21,340 Hyundai Sonata: 20,884 Chevrolet Malibu: 19,529 Ford Fusion: 19,318 Honda Accord: 18,308 Kia Optima: 6,772 Chrysler 200: 6,509 Dodge Avenger: 3,626 Subaru Legacy: 3,644 B-Segment Hyundai Accent: 6,938 Nissa Versa: 5,359 Ford Fiesta: 5,296 Honda Fit: 4,857 Chevrolet Aveo: 3,349 Toyota Yaris: 1,391 Compact Crossover Escape - 24,411 Equinox - 17,094 CR-V - 13,943 Sorento - 13,262 Rogue - 11,260 Rav 4 - 8,814 Terrain - 7,302 Large Crossover: Traverse - 14,283 Acadia - 10,424 Pilot - 9,954 Explorer - 9,897 Highlander - 9,552 Grand Cherokee - 9,499 Enclave - 6,145
        BG
        • 3 Years Ago
        @Alluster83
        Almost 70,000 large crossovers. I guess gasoline is still cheap in USA.
          Julius
          • 3 Years Ago
          @BG
          ... and outsold ~3-4 to 1 by compacts and midsizers alone. Too bad he didn't post pickups, otherwise you'd really be upset.
      sirjaysmith
      • 3 Years Ago
      what a show Jeep, catching up to Dodge (including Ram) sales.
      Alluster83
      • 3 Years Ago
      Luxury Brands BMW Total Sales: 21,409 / Total Models: 9 Mercedes-Benz Total Sales: 19,006 / Total Models: 15 Buick Total Sales: 16,873 / Total Models: 4 Lexus Total Sales: 14,539 / Total Models: 11 Cadillac Total Sales: 11,119 / Total Models: 7 Acura Total Sales: 9,402 / Total Models: 6 Audi Total Sales: 9,146 / Total Models: 10 Lincoln Total Sales: 7,814 / Total Models: 6 Infiniti Total Sales: 7,410 / Total Models: 6
      • 3 Years Ago
      [blocked]
        tagg8019
        • 3 Years Ago
        Another topic, another brain dead comment by Z71_Silvy. I guess that's what happens when you eat paint chips. Troll on !
        Diggz
        • 3 Years Ago
        here you go again.. hmm.. Ford (as a brand) outsold Chevy (as a brand) YET again!!
        • 3 Years Ago
        [blocked]
        tkosoccer03
        • 3 Years Ago
        haha!! this was probably your dumbest comment all week... i'm pretty sure the ford brand destroyed the chevy brand... oh and how many brands does GM have? ya ya, i forgot, they got it down to 4 now post BANKRUPTCY.
      J
      • 3 Years Ago
      Not really buying the whole supply shortage excuse for Toyota and Honda, especially when Nissan has been increasing sales lately...perhaps the American public has tired of mediocrity and chosen the better product.
        nsxrules
        • 3 Years Ago
        @J
        kcroc10077 is 100% correct. I was trying to help my cousin buy a Prius and we had a heck of a time finding one, most dealers had hardly any cars (they had a better inventory of trucks as most are built here in the US). This also meant they weren't willing to deal much (aside from rebates they didn't want to budge on price). So now she's decided to wait a while before getting a Prius.
          axiomatik
          • 3 Years Ago
          @nsxrules
          Searching on Autotrader tells the real story. There are 3,677 New Prius' languishing on dealer lots. Unfortunately, the Prius is a total failure. Time to pull the plug (no pun intended) on the Prius. High five to anyone who gets it.
        kcroc10077
        • 3 Years Ago
        @J
        Nissan's factories are located in a different area. I don't think they were affected as much by the Tsunami. That being said, a gradual shift from Honda/Toyota could be occurring. I recently stopped by my local Subaru dealer and they hardly had any new cars. In fact, the prime display space immediately outside the building has an 08 STI and nothing else. The backlot had about three new Subie's. Everything else was used.
      cashsixeight
      • 3 Years Ago
      That's good. Just when gas is about at $4 a gallon and the economy is about to fall apart, people are buying Jeeps. Seriously, I am starting to agree with Louis CK about the lions: http://www.youtube.com/watch?v=xC6-vWBS1-8
        Danny Eckel
        • 3 Years Ago
        @cashsixeight
        he has a good point. people are so fickle. Everyone cries for efficiency and lower gas prices but do they want to sacrifice anything for it? No they want a new grand cherokee for the concrete jungle they have to traverse
      Mercennarius
      • 3 Years Ago
      Nissan continues to do well dispite the earthquake issues. Honda looks to be in trouble, sales continue to plummit and their products seem to be getting worse.
      amdrew10
      • 3 Years Ago
      first!
      Zoom
      • 3 Years Ago
      WOW! Camry is still best-selling with a 5 year old design. Granted, it's beating the Cruze, another 5 year old design, but still, Americans have been in the current Camry since CY 2006. With the new generation right around the corner, Toyota is primed to remain at the top.
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