Chrysler Climbs, Honda Falls, Cruze Cruises

U.S. auto sales for July 2011 can best be characterized by the resurgence of one company, Chrysler Group (up 20.05 percent), and the continued slide of another, American Honda (down 28.40 percent). Not so long ago, Chrysler was the company continually coming in at the bottom and Honda was flying high. Today, however, Chrysler is free of its government debt and continues to turn over its lineup with new and heavily revised products. Honda, meanwhile, has proven to be the automaker worst hit by the earthquake in Japan last March and seems to draw the ire of critics with its latest new vehicle releases.

Speaking of earthquakes, Toyota is in the same boat as Honda and continues to struggle with restoring output. Last month, sales for Toyota and Lexus in the U.S. were down 22.70 percent as a result. The only Japanese company that escaped the red cell this month was Nissan North America, which eked out a 2.75-percent improvement in sales.

Chrysler Group's increase in sales volume led the domestics by a large margin, though its raw sales of 112,026 units are still far below that of Ford Motor Company (180,865) and General Motors (214,915). Ford and Lincoln together posted a sales rate increase of 8.89 percent and General Motors improved 7.62 percent.

Turning our attention to individual models, we must point out that the Toyota Camry did regain its title of America's Best-Selling Car, which it had lost last month to the Chevy Cruze, with sales of 27,016. The Cruze still performed incredibly well, with sales of 24,648, good enough for the No. 2 spot, followed by the Altima (23,340), Sonata (20,884), Malibu (19,529), Fusion (19,318) and Accord (18,308).

Brand/Company Vol. % July 2011 July 2010 DSR % July 2011 July 2010
Jeep 46.19 38,691 26,466 51.81 1,488.12 980.22
Mitsubishi 41.15 7,972 5,648 46.58 307 209
Lincoln 39.89 7,814 5,586 45.27 301 207
GMC 36.41 37,918 27,798 41.65 1,458 1,030
Volvo 29.54 5,595 4,319 34.53 215 160
Kia 28.47 45,504 35,419 33.41 1,750 1,312
Suzuki 25.36 2,447 1,952 30.18 94 72
Land Rover 22.64 2,811 2,292 27.36 108 85
Volkswagen 21.72 29,066 23,880 26.40 1,118 884
Audi 17.00 9,146 7,817 21.50 352 290
Ford 12.66 173,051 153,603 16.99 6,656 5,689
BMW 12.30 21,409 19,064 16.62 823 706
Hyundai 10.08 59,561 54,106 14.32 2,291 2,004
Mercedes-Benz 9.44 19,006 17,367 13.65 731 643
Mini 8.90 4,711 4,326 13.09 181 160
Dodge 8.85 33,653 30,916 13.04 1,294 1,145
Chevrolet 6.50 149,005 139,916 10.59 5,731 5,182
Nissan 6.36 77,191 72,573 10.45 2,969 2,688
Chrysler 5.00 15,427 14,692 9.04 593 544
Porsche 2.40 2,768 2,703 6.34 106 100
Buick 0.44 16,873 16,799 4.30 649 622
Mazda 0.25 20,783 20,732 4.10 799 768
Ram -0.10 21,217 21,239 3.74 816 787
Subaru -9.39 21,730 23,983 -5.91 836 888
Saab -18.47 384 471 -15.34 15 17
Lexus -21.81 14,539 18,595 -18.81 559 689
Toyota -22.81 116,263 150,629 -19.85 4,472 5,579
Infiniti -24.11 7,410 9,764 -21.19 285 362
Cadillac -25.47 11,119 14,919 -22.60 428 553
Acura -27.77 9,402 13,017 -24.99 362 482
Honda -28.49 71,100 99,420 -25.73 2,735 3,682
Jaguar -35.09 984 1,516 -32.60 38 56
Smart -41.61 327 560 -39.36 13 21
Fiat NA 3,038 - NA 117
COMPANIES
Chrysler Group 20.05 112,026 93,313 24.67 4,309 3,456
BMW Group 11.67 26,120 23,390 15.97 1,005 866
Ford Mo Co 8.89 180,865 166,092 13.08 6,956 6,152
GM 7.62 214,915 199,692 11.76 8,266 7,396
Nissan N. America 2.75 84,601 82,337 6.70 3,254 3,050
Jaguar Land Rover -0.34 3,795 3,808 3.49 146 141
Toyota Mo Co -22.70 130,802 169,224 -19.73 5,031 6,268
American Honda -28.40 80,502 112,437 -25.65 3,096 4,164
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in July 2011 versus 27 selling days in July 2010, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.