Analysts predicting big year-end incentives blitz to salvage yearly numbers
The introduction of the seventh-generation Camry may help that company's cause, and rivals Honda and Nissan may attempt to launch a price war to keep buyers in the family. That may mean larger incentives than buyers have seen from either automaker in the recent past. Additionally, the report says that manufacturers are cranking up the ad budget to match production. The rush of cash is expected to take hold in the fourth quarter, which means automakers must make it through Q3, first.
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