No new car launch would be complete without a corresponding marketing campaign. But when that launch and campaign are heralding the return of a famed automaker and nameplate to the American market after decades of absence, the marketing team is likely to be an especially important part of the overall success of launch... at least at the outset.

Such is the case with Fiat, which recently reentered the U.S. market by way of its bailout of struggling Chrysler. The car on which Fiat is banking its initial hopes on is the diminutive 500 and 500C convertible, and it's launching with a new tagline: Simply More. We'll let Fiat itself explain:

The FIAT brand's new tagline, "Simply More," defines the Fiat 500 as everything you need and nothing you don't. It represents the notion that the simple things in life are treasures, alongside the thought that the richness and fullness of a life well-lived is defined by one's view of self-expression.

Simply More... seems like a fine tagline to us, we're just glad someone was around to explain its meaning to us. In any case, expect to see this new marketing campaign in every facet of your life. In addition to the television spot you can see after the break, Fiat will also focus on print advertising, outdoor billboards, digital and social media and event sponsorships.

Check out some of the one-page ads in our image gallery, and check out the brand's first U.S. television commercial after the break.



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    • 1 Second Ago
  • 25 Comments
      Tuga
      • 3 Years Ago
      " Form and Function meet. And begin a torrid affair " ... In Forms mind. Anyone who's ever sat in a 500 knows function had very little to do with it.
      • 3 Years Ago
      [blocked]
      SooooRight
      • 3 Years Ago
      Nothing I need and everything i don't like.
      MAX
      • 3 Years Ago
      This will kill the Mini. I bet it will be much more reliable.
        zamafir
        • 3 Years Ago
        @MAX
        well anything will be but it doesn't matter really, 4 years free maintenance.
          David
          • 3 Years Ago
          @zamafir
          North American VW's have worse reliability records. The Touareg is worst of the worst, for example.
          zamafir
          • 3 Years Ago
          @zamafir
          because the average mini owner, bmw owner, and thus far fiat owner, lease their cars. welcome to the reality of the us car market, circa a decade ago and still going strong today.
        kmanning83
        • 3 Years Ago
        @MAX
        Yes, because Fiats are know for their reliability. Lol.
      natron3030
      • 3 Years Ago
      That guy who has sex with cars must be loving this thing.
      FRENZIED
      • 3 Years Ago
      Fantastic! Looking forward to the Abarth 500!
      MAX
      • 3 Years Ago
      This will kill the Mini. I bet it will prove to be much more reliable than the Mini.
      RomelS
      • 3 Years Ago
      Im happy that Fiat is starting to make its presence here in the U.S.! Liked the commercial, and the ads!
      kcfenderfan
      • 3 Years Ago
      I was behind a 500C on the way to work today - the first one I have seen in person - and I think it looks better than it does in pictures. Doesn't look nearly as toyish as a Smart.
      stclair5211
      • 3 Years Ago
      Form and function or small and overpriced?
      Jake
      • 3 Years Ago
      That's a lovely little car. Yes to the Abarth!
      spa2nky1
      • 3 Years Ago
      I would have preferred a simple "Hello" Insert frontal shot of 500 below, bam! Maybe that can be saved for whatever replaces the caliber...
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