While Mary Kay is sold in more than 35 countries, each auto fleet is selected by the regional body so the Mustang is only on offer in the U.S. (sorry, Moldova). However, the pink Cadillac remains at the top of the heap for makeup-sales rainmakers – "that's the icon," we were told. Still, the Mustang was very well received: "there were lots of cheering women."
You'll find a press release with more info after the jump.
Mary Kay Independent Beauty Consultants accustomed to stopping traffic with their beauty will now have the opportunity to earn the use of a sporty new ride to success
Dallas, July 27, 2011 – Mary Kay's annual Seminar today served as the backdrop of a spectacular unveiling when thousands of Mary Kay Independent Beauty Consultants – expecting perhaps to see a new model of the coveted pink Cadillac – were astonished by a brand new, black Ford Mustang entering from behind a thick curtain of smoke and dazzling pyrotechnics. The exhilarated crowd demonstrated their approval of the new family member with roaring cheers and applause. The stylish Ford Mustang joins her iconic sister, the pink Cadillac, as another symbol of status and achievement of the Mary Kay independent sales force.
"At Mary Kay, for nearly 50 years, we have conducted extensive design work as we develop on-trend, high-performing color cosmetics and skin care products that consumers want and need," said Yvette Franco, Vice President of U.S. Marketing. "We applied this same, deep-rooted commitment to searching for a new Mary Kay Career Car option for our Independent Beauty Consultants that beautifully blends style and sport, with functionality and durability – as well as one more way to inspire the Mary Kay independent sales force on their road to success. Our company's dedication to finding what women want is underscored once again as we welcome the trendy and sporty Ford Mustang to our family of Mary Kay Career Cars."
The revered, American-made Ford Mustang joins the signature pink Cadillac and the fleet of Mary Kay Career Car options available to top-performing, qualifying Mary Kay Independent Sales Directors who earn the use of these Mary Kay Career Cars. The Ford Mustang is prized by consumers and has received numerous accolades such as: 2010 Motor Trend Car of the Year finalist, one of Forbes magazine's "10 Cars That Changed The World" and one of Forbes' "The Toughest Cars on the Road" in 2011.
Seminar celebrates the success of the company's independent sales force during five, back-to-back conferences. Seminar is focused on recognizing Mary Kay Independent Beauty Consultants for their achievements, while also providing education, inspiration and motivation for the year ahead.
About Mary Kay
Mary Kay is one of the world's largest direct selling companies with more than $2.5 billion in annual wholesale sales worldwide. Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. Mary Kay remains committed to enriching women's lives, and today more than 2 million people of all backgrounds are enjoying the advantages of being Mary Kay Independent Beauty Consultants. Mary Kay's high-quality skin care and color cosmetic products are sold in more than 35 countries around the world. To learn more about Mary Kay, visit www.marykay.com.