Audi and Chrysler looked ready to tussle over the German automaker's European commercial for the 2012 Audi A6 Avant. The commercial spot in question had many accusing it of being a bit too close to the Chrysler "Imported from Detroit" campaign that kicked off with Eminem selling the world on Detroit and the automaker's new 200 sedan. What could've been a negative battle has, in fact, become quite a positive for the city of Detroit.

The two automakers won't reveal specific terms of their settlement, but both state that the end result was reached amicably. As a result of their agreement, Audi is going to spend some cash on projects that work directly towards the revitalization of the Motor City.

Need a refresher on both ads? Click past the jump to watch both.





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    • 1 Second Ago
  • 35 Comments
      T
      • 3 Years Ago
      Great outcome and great for the Motor City. They need all the help they can get! ! I never was an Eminem fan, but that marketing campaign was brilliant, and I'm all for rebuilding Detroit and the communities that depend on the auto industry. Kudos to Chrysler and Audi for being part of the solution!
      rwantinn
      • 3 Years Ago
      Chrysler never got involved. Eminem's publisher, Eight Mile Style LLC, brought the suit.
      jamiescale
      • 3 Years Ago
      I would imagine it went like this: Audi: "Hey Chrysler, sorry 'bout that...Here's a big-ass check, we've fired the creative agency that did the ad and we'll send some love Detroit's way.."
      Deutschlieber
      • 3 Years Ago
      I am glad to see that Detroit ended up getting some benefit from this, though.
      Deutschlieber
      • 3 Years Ago
      The music is what got them into trouble. Aside from that, I don't see that much that would be considered actionable. I do know which car I'd rather own, though!
      • 3 Years Ago
      [blocked]
      joe shmoe
      • 3 Years Ago
      infringement my ass. audi licensed the instrumental from eminem, and everything else is different enough.
        Autoblogist
        • 3 Years Ago
        @joe shmoe
        Sure, that would be the case if this was some fly-by-night Chinese company. Instead it came from a highend German automaker with much cache. They spend hundreds of millions on developing the A6 only to cheap out and be unoriginal when it comes time to market it? Real classy move indeed(sarcasm). At least Chrysler did the honorable thing and made Audi reinvest in the original idea. Kudos, to them.
        fuzzyfish6
        • 3 Years Ago
        @joe shmoe
        "infringement my ass. audi licensed the instrumental from eminem" Funny, it's actually the company responsible for licensing Eminem’s songs (Eight Mile Style LLC) that brought on the lawsuit. I love it when people open their mouths and tell us how stupid and ignorant they really are; do they walk around with a big "L" written across their forehead or a "Dumbass" sign taped onto their own back too? :D
        joe shmoe
        • 3 Years Ago
        @joe shmoe
        audi settled because chrysler wouldn't stop being a crybaby about it.
          Tone
          • 3 Years Ago
          @joe shmoe
          "audi settled because they were wrong." Fixed.
        Shiftright
        • 3 Years Ago
        @joe shmoe
        Imitation is the most sincere form of flattery. Audi just wanted to be cool
          • 3 Years Ago
          @Shiftright
          [blocked]
      Basil Exposition
      • 3 Years Ago
      Wow, that's pretty blatant copying on the part of Audi. Glad they made it right though.
        • 3 Years Ago
        @Basil Exposition
        [blocked]
          Basil Exposition
          • 3 Years Ago
          It's clear you just don't get it. Eminem is hugely popular against all odds and the Chrysler commercial is one of the most lauded, memorable, talked about, and admired commercials of the year. Audi was trying to get in on some of that, they got called out, and now they are making retributions. The wording does not need to be identical to make it a copy. If you can't see that the Audi ad is a clear attempt to duplicate the magic of the Chrysler ad, you are blind.
          • 3 Years Ago
          [blocked]
      Luke Coulson
      • 3 Years Ago
      really audi? you have to copy chrysler....
      Ed
      • 3 Years Ago
      Why oh why can't I buy that A6 Avant here in the US? Shame on Audi for leaving only two geriatric premium wagons for us families that want a car-like driving experience.
        gergelish
        • 3 Years Ago
        @Ed
        because most people in the US don't want to be seen in a station wagon
        ExoPlanet
        • 3 Years Ago
        @Ed
        They don't bring it because they know you wont buy it, regardless of what you type out on the blogs...dreamer boy.
          Ed
          • 3 Years Ago
          @ExoPlanet
          I already own a 535xi wagon... looking to get a new one but got no choices now.
          lpattis
          • 3 Years Ago
          @ExoPlanet
          Well, I was hoping for the '12, but it looks to be a no-show...so I just bought a lightly-used '11 A6 Avant. I would have bought it, had Audi been smart enough to bring them to the U.S. So there.
      foofighter28
      • 3 Years Ago
      ok, that's cool and all but can you just bring der neu A6 Avant stateside please!!
      sick of stupidity
      • 3 Years Ago
      I see little resemblance other then the sock was a rip off of Eminem...nothing else. Half of these shots are in 101 other car commercials...it's the long format and the song that makes one connect it. WTF on the guy in tights with the coat hanger!?!? Does this show weird euro luxury and it's demographic?
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