In the wholly owned Fiat stable are its eponymous brand, along with Lancia, Abarth, Maserati and Alfa Romeo – plus, as of relatively recently, all of the Chrysler brands. According to Chrysler CEO Sergio Marchionne, of all of those brands, the one with the greatest global cachet is Jeep. Marchionne believes that Alfa had global chops as well, but Jeep remains "first and foremost."

And while Marchionne remains keen on creating global production synergies with his expanding automotive empire, there is at least one sacred cow. According to a new Ward's Auto report, the compulsively sweater-clad CEO has a few words that will make builders of the Jeep Wrangler in Toledo happy – he thinks the legendary SUV's American heritage is too important to risk assembling it in any other country. This is heartening news, as recent chatter had referred to growing global demand putting a strain on the Ohio plant, leading some to think that a satellite production facility could be established elsewhere in the world.


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  • 26 Comments
      Paul P.
      • 3 Years Ago
      Diesel please.
        Tommy
        • 3 Years Ago
        @Paul P.
        We have a petition going, make sure you sign it and spread it as much as possible. http://jeepdieselpetition.com/press-release
      DrEvil
      • 3 Years Ago
      Ford has long been regarded as a global "Brand", even though they've had few successful global cars. The new business model of American car companies to finally become truly "global" brands will be very good for these companies. Chevrolet is the biggest surprise on the rapidity of its global spread as a brand. Jeep is unique, it is a cultural icon. It's iconic status is parallel to that of champagne. Anyone can make a champagne-like product, but true champagne is only made in Champagne, France. Almost all vehicles of this type are referred to as Jeeps, even the ubiquitous Land Rover, is often referred to as a Jeep. However, there really is only one Jeep. No one has ever mistakenly called a Jeep a Land Rover. Smart move Mr. Marchionne.
      Steve
      • 3 Years Ago
      Great idea. Keep making them here. That's what's appealing about the Jeep brand. AMERICAN toughness.
      dinobot666
      • 3 Years Ago
      I really want to see a test drive of one of these with the new Pentastar V6.
      oRenj9
      • 3 Years Ago
      Here's to hoping we get a diesel Wrangler here in the states. I've always wanted one, but the terrible gas mileage has always been a strong turn off. It is good to hear about a company that isn't willing to screw over Ohio. This state is so full of corruption that it seems like every day the local news is reporting about one company or another taking advantage of the tax payers here. So, +1 for Jeep...
      sinistro79
      • 3 Years Ago
      I hope that Fiat doesn't lose sight of its other brands while it attempts to restructure some of its new American assets. I say give Jeep everything it needs (diesels, V8, better transmissions, etc.) then move on to Alfa Romeo and give it the rear-wheel-drive platform it desperately needs to be a competitive brand again.
      kevinspocket
      • 3 Years Ago
      ya know... part of me is tempted to move to Europe just to get my hands on that CRD wrangler :)
      sirjaysmith
      • 3 Years Ago
      Some of the best words I've read in a long while
      ACSRHS
      • 3 Years Ago
      It really makes me happy that this company is already doing so well. :)
      stclair5211
      • 3 Years Ago
      Good news, but it's important to remember profits come first. The most important thing to take from this is he guaranteed no new products for America. Just said, the wrangler will stay. Woopie. Only a matter of time before we see foreign Jeeps. We "saved" nothing bailing them out.
        ACSRHS
        • 3 Years Ago
        @stclair5211
        Um I'm pretty sure we saved our economy...?
      • 3 Years Ago
      [blocked]
        rmkensington
        • 3 Years Ago
        Thats so whack Tyrone! How you stay so fly?
        • 3 Years Ago
        [blocked]
      mchlrus1
      • 3 Years Ago
      I do miss the 4.0 and the 4 cyl. The 4.0 was a true work horse, and with a refined 4 cyl, you could get 19 city and 25 highway... without mods.
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