Calling the Ariel Atom a "car" is a bit of a stretch. After all, it comes with no roof, no doors, no windows. So for all intents and purposes, it's basically a motorcycle with four wheels (plus two seats and a steering wheel). You're gonna want to wear a helmet, and we wouldn't recommend riding it in the rain.

Which makes sense, because the original Ariel was a motorcycle manufacturer. While the present-day automaker may have little to do with its namesake, Ariel Motorcycles was in business from 1902 through 1970, when it was folded into BSA, which in turn eventually became the Triumph we know today. Now it appears that the modern company is preparing to go back to its roots with a custom bike of its own.

The custom ride will reportedly be built around a Honda engine (much like the Atom) and be made entirely to order, giving buyers the choice of positions for the seat, pegs and handlebars to get the riding position just right. It apparently won't be a superbike, but something "more usable and fun." That's usable, not accessible: word on the street is that the new Ariel motorbike will sell in the UK for some £20,000, or about $33k in equivalent greenbacks.


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    • 1 Second Ago
  • 11 Comments
      EXP Jawa
      • 3 Years Ago
      Triumph was a contemporary to Ariel, not a company that evolved out of it. True, the three brands essentially merged in the '30s, but each started independantly around the turn of the century, so you can't say that Ariel and BSA joined and turned into Triumph. Now if Ariel really wanted to stand out, they'd reintroduce a modernized square-four engine...
      AM2
      • 3 Years Ago
      An Ariel motorcycle with a Honda engine isn't a real Ariel motorcycle. Wish they'd make a real comeback like Triumph and Norton.
      • 3 Years Ago
      [blocked]
        IBx27
        • 3 Years Ago
        AB, please get rid of all these chinese spammers. I'm getting sick and tired of seeing their posts EVERYWHERE. Don't you care about the quality and integrity of your website, after ruining it with a layout that never loads pictures?
          graphikzking
          • 3 Years Ago
          @IBx27
          I have another idea: There is the "report abuse" button, but I bet they get thousands everyday of people who just get their feelings hurt by someone's comment. Why not give 20 or so people a higher level report abuse - people who are known on here to provide constructive comments etc. Then if there are 2 or more "report abuses" clicked from those higher level, it will remove the comment. That or when they hit "report" it will go right to someone's box in autoblog that can delete the message immediately?
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
      ijardine
      • 3 Years Ago
      Ariel prouced such great bikes. Who can ever forget the Squariel? And my favorite all time bike the Arriel Golden Arrow. What an advanced designed and beautiful shape.
      QAZZY
      • 3 Years Ago
      Please don't make a motorcycle with the V8. That would be absolutely ludicrous. It would set the Top Gear test track on fire, and kill everyone that dares floor the accelerator. Never mind, make it.
        LynxFX
        • 3 Years Ago
        @QAZZY
        There was already the Dodge Viper sourced V10 put in the Dodge Tomahawk. http://en.wikipedia.org/wiki/Dodge_Tomahawk I don't believe anyone ever had the balls to take it up to speed.
      IBx27
      • 3 Years Ago
      That would be cool, but so long as they keep making cars like the Atom that's fine by me!