J.D. Power loves to know what you think about new cars and the companies that make them. One of their annual reports is called the APEAL study, which looks at automotive performance, execution and layout, and this analytic look at makes and models is tallied up within a 1,000-point scale. The average score for the entire industry currently sits at 781, which is an improvement over last year's average of 778.

Sitting at the top of the APEAL scoreboard for the seventh year in a row is Porsche, with a rating of 879. It's not surprising to see the German automaker sit in the pole position, but a few other automakers have made vertically positive moves. Hyundai earned 793 points this year, which is a 33-point improvement over the 2010 study and puts the Korean automaker well above the industry average.

Other major winners are Jeep and Chrysler. Jeep jumped 32 points for a 2011 score of 759, and Chrysler climbed 27 points, to 775.

Curious to see how the rest of the industry shakes out? Click past the jump for the full press release.
Show full PR text
J.D. Power and Associates Reports: Automakers Face up to Tough Market Conditions by Offering the Most Appealing Lineup of New Vehicles in History

BMW and Dodge Each Receive Three Segment-Level Awards; Ford and Honda Receive Two Each

WESTLAKE VILLAGE, Calif.: 27 July 2011 - As the auto industry battles through another difficult year, vehicle manufacturers are fighting to win customers by offering the most appealing vehicles in history, according to the J.D. Power and Associates 2011 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM released today.

Vehicle Appeal at a Historic High
The study finds that overall vehicle appeal has reached an all-time high since the study's inception in 1996, with the industry average increasing to 781 on a 1,000-point scale (up from 778 in 2010). Furthermore, recently launched all-new and redesigned models are substantially more appealing than their carryover counterparts, widening the gap in score for a second consecutive year. In 2011, the gap is 29 points, compared with 18 points in 2010 and 10 points in 2009. This improvement is partially driven by higher ratings for vehicle styling and fuel economy provided by owners of recently launched vehicles.
"The auto industry has taken a battering during the past few years," said David Sargent, vice president of global vehicle research at J.D. Power and Associates. "However, it is clear that throughout this period, automakers have never lost sight of the fact that survival-and ultimately success-only comes from winning over customers in the showroom. Offering highly appealing vehicles is one of the primary means to succeed."

Vehicle Appeal and Initial Quality
While the J.D. Power and Associates 2011 Initial Quality StudySM (IQS), which was released in June, found that all-new and redesigned models have more problems, on average, than do carryover models, the 2011 APEAL Study finds that these same models are more likely to offer the styling, performance and features that customers are looking for.

"There are two sides of the quality coin: things gone right and things gone wrong," said Sargent. "Both are of critical importance, and models that perform well on both measures generate higher levels of recommendation and, ultimately, higher loyalty to the brand. In general, customers are also willing to pay more for vehicles that combine high appeal with high initial quality."

Model-Level and Nameplate Rankings
BMW and Dodge each capture three segment-level awards. BMW models receiving awards are the X3, Z4 Roadster and 5 Series, while Dodge receives awards for the Challenger, Charger and Durango. The Charger, Durango, X3 and 5 Series are all redesigned for the 2011 model year. Ford and Honda capture two model-level awards each, with Ford receiving awards for the all-new Fiesta and F-150 LD and Honda receiving awards for the Ridgeline and redesigned Odyssey.

Also receiving awards are the Chevrolet Volt, Hyundai Equus, Land Rover Range Rover, Lexus IS, MINI Countryman, Nissan Armada, Porsche Cayenne, Scion xB, Suzuki Kizashi and Volkswagen GTI. Of these, the Countryman, Equus and Volt are all-new models, while the Cayenne is redesigned. The Equus achieves the highest APEAL score of any model in the industry in 2011. This is the first year that a model other than the BMW 7 Series, Lexus LS or Mercedes-Benz S-Class has led the overall model ranking.

Three models rank highest in their respective segments in both the 2011 APEAL Study and the 2011 IQS: the Dodge Challenger, Ford F-150 LD and Honda Ridgeline.

Porsche is the highest-ranking nameplate in the 2011 APEAL Study for a seventh consecutive year. Hyundai improves from 2010 more than any other nameplate this year, while Jeep and Chrysler also improve considerably.

The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. The 2011 APEAL Study is based on responses gathered between February and May 2011 from more than 73,000 purchasers and lessees of new 2011 model-year cars and trucks who were surveyed after the first 90 days of ownership. The APEAL Study complements the Initial Quality Study (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.


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  • 31 Comments
      Temple
      • 3 Years Ago
      So the Suzuki Kizashi has more 'appeal' then then the Hyundai Sonata? Suzuki is also ranked last in appeal. And the Hyundai Equus has more 'appeal' then the BMW 7-series and Audi A8????? Seriously, I don't know what to make of this....
        • 3 Years Ago
        @Temple
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        Spies1
        • 3 Years Ago
        Actually Brian, if you look at the individual catagories, several Japanese cars won their bracket. Honda Odyssey Honda Ridgeline Scion xB Nissan Armada Lexus IS Suzuki Kizashi
        Saminlp
        • 3 Years Ago
        Glad to see you using biased, un-referenced, outdated sweeping judgements to make a cohesive argument....it's a dying art.
          • 3 Years Ago
          @Saminlp
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        Blake
        • 3 Years Ago
        This isn't a simple ranking of reliability. If you look at their 2011 Vehicle Dependability Study, you'll find the majority of the list is, in fact, comprised of Japanese autos. As for your Chrysler comment, it's obvious you're either blind to reality due to some sort of idiotic bias or you haven't driven, sat in, or otherwise read about the latest Ram, Charger, 300, Grand Cherokee, or Durango. Also, since you seem to fail at reading comprehension, "Most Improved" does not mean "Best" or even "Average," as you can see on the chart. There should be no question in any rational person's mind that Chrysler deserves the "Most Improved" award if you look at the differences between the old and new or refreshed products.
        gnvlscdt23f
        • 3 Years Ago
        Well hello, if they were so bad to begin with, it wasn't hard at all to move up a lot.
      Mauricio Porrua Mend
      • 3 Years Ago
      VW over Ford and Buick? gimme a break...
        Justin Campanale
        • 3 Years Ago
        @Mauricio Porrua Mend
        I've had 4 VW's, none of them have given me any problems. My sister and her husband have had a total of NINE VW products. Ditto.
          EnzoHonda
          • 3 Years Ago
          @Justin Campanale
          Congratulations: You experience does not match any independent study or survey of reliability.
          Spies1
          • 3 Years Ago
          @Justin Campanale
          Well, I have the opposite experience Justin. I've owned three P.O.S. VWs. And, on a test drive of a VW, it caught on fire! Yes, on fire just 1/2 mile from the dealership.
          MyerShift
          • 3 Years Ago
          @Justin Campanale
          My VW was great. Only minor electrical glitches. Mechanical reliability was outstanding. Would definitely buy another.
      Renaurd
      • 3 Years Ago
      This report has the credibility of an organ grinder's monkey on crack cocaine.
      Spies1
      • 3 Years Ago
      Pontiac use to dominate the "appeal" awards too! Look where Pontiac is now.
        Joe
        • 3 Years Ago
        @Spies1
        Umm, When was this? Please provide a link.
      Master Austin
      • 3 Years Ago
      Even if Jeep showed a massive gain, it still came 3rd from the bottom...the title could be a bit misleading on this thread...
      yxlw
      • 3 Years Ago
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      • 3 Years Ago
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      Seph
      • 3 Years Ago
      Hurrah for Suzuki Kizashi..
      gregmlr
      • 3 Years Ago
      Just rented a 2011 Honda Odyssey to take on vacation and, I never thought I would say this about a minivan, it was awesome! After arriving at our vacation spot I didn't even feel we had been on the road for 10 hours. I hated having to give it back to Hertz almost as much as having to leave the beach.
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