• Jul 27th 2011 at 5:30PM
  • 12
A new car, updated livery and a fresh set of tires can only mean one thing for Ken Block – a new Gymkhana video is in the works, and it's slated to take over YouTube sometime this summer. The new instrument of driving precision and rubber destruction is Block's Ford Fiesta Hybrid Function Hoon Vehicle.

Gymkhana Four will no doubt be another internet sensation, one that will add to the constantly growing mass of people who've viewed the previous three videos. To date, Gymkhana installments one through three have been watched over 110 million times, with Gymkhana Three making its way on to YouTube's list of Top 10 Videos of 2010.

Whether you think it's merely a marketing stunt, a display of skill behind the wheel or something in between, there's little doubt that you're going to watch it. We'll do the same, and you'll be sure to find it here on Autoblog when Ken Block and DC Shoes release the finished version. For now, you can get a taste of what's to come by checking out the image gallery above.
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DC ANNOUNCES THE MAKING OF GYMKHANA FOUR

July 26, 2011 – HUNTINGTON BEACH, CA: DC and Ken Block are proud to announce that production has begun on another gymkhana video project titled, Gymkhana FOUR. Fans can expect all of the driving precision, speed, and tire smoke that Ken has become known for to be taken to a whole new level with his latest project, set to be released in late Summer 2011. To chronicle the making and upcoming release, DC is launching a Gymkhana FOUR web page today at: http://www.dcshoes.com/auto. Fans of the DC x Ken Block Gymkhana video franchise can check the website to see exclusive photos and news leading up to the release of Gymkhana FOUR.

"The DC x Ken Block Gymkhana franchise of videos is the most successful viral video content ever produced from the action sports, footwear, and auto industry," said Anton Nistl, DC's President. "It's with amazing content like this that DC extended its reach in the digital and social media realms, we've seen our Facebook page grow from one million followers last October, to an industry leading 5.6 million. With Ken and our in-house DC creative team working to produce the finished product, the new video will undoubtedly be the most successful video yet."
The car that Ken used for this project is a brand new racecar that his Monster World Rally Team recently completed. A modified 2011 Ford Fiesta, the car (codenamed the H.F.H.V.) made its first debut to the public this past Saturday at the Gymkhana World Tour event at Dodger Stadium in Los Angeles, CA. It will be used again later this week when Ken competes at X Games 17 in two separate rally events, Rally Car Racing and RallyCross.

"I'm unbelievably stoked about how Gymkhana FOUR is going," said Ken. "I did it in a brand new racecar that we've just finished building and it's an absolute beast. Plus, the concept for this next chapter is on a completely new level. The locations we visited and action we documented are absolutely wild. Fans are going to be floored when they see the finished clip. I can say with full confidence that Gymkhana FOUR is going to be better than Gymkhana THREE. And that is saying a lot, because I thought I would never be able to outdo GYM3."

The car used for Gymkhana FOUR, named the H.F.H.V. (Hybrid Function Hoon Vehicle), is a 100% new car for Ken. It incorporates the word hybrid into its name based on it being a multi-discipline vehicle. With quick changes, it can be set up for three distinctly different driving modes: performing gymkhana, racing in RallyCross and racing in the U.S. Rally America series. Visually, fans will be able to tell which setup the car is in based upon wheel colors and styles. The color-coding is: white for gymkhana, green for RallyCross and black for Rally America. In addition to the visual cues, the H.F.H.V. also undergoes less visible, internal changes between setups, such as the radiator moving between the front and the rear of the car depending on the cooling needs of the mode it's in, as well as each mode having its own individual suspension setups, engine programs, turbos, restrictors and more.

To accompany the all-new build, a new livery has been created that retains the drip element from Ken's Gymkhana THREE car, but incorporates vertical pin stripes as well as a tonal repeat pattern from Ken's 2011 Ford Fiesta RS WRC car. Block's newest DC footwear and apparel, inspired by the updated car livery, will be featured in Gymkhana FOUR and become available to consumers when the video launches.

Since launching the first video, Gymkhana Practice in 2008 the franchise has expanded to include two other major videos, Gymkhana TWO and Gymkhana THREE, as well as a number of supporting clips. To date, the franchise of driving performance videos has been viewed more than 110 million times globally, making it a viral phenomenon. Recognized far beyond the action sports and auto industry, the videos have won numerous creative awards and made prestigious lists. Most recently, Gymkhana THREE made YouTube's official list of the "Top 10- Videos of 2010" and Ad Age's list of "Top Viral Videos of 2010."

For more on DC, Ken Block and the DC x KB Gymkhana Franchise please visit http://www.dcshoes.com/auto. Stay tuned to DC's Facebook page http://facebook.com/dcshoes for the latest news on DC athletes and product.


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    • 1 Second Ago
  • 12 Comments
      Polly Prissy Pants
      • 4 Years Ago
      More car, less rap please.
      mikeymac
      • 4 Years Ago
      ohh Ken Block...where would you be if you didnt have a endless budget to keep making these videos. The first one was cool..the last 2 were just MEH....i'd really like it if maybe you know, he could drive in more rallies and actually win....but just typical of the day and age we live in. the less talent more money people always get more fame than those deserving. just MY opinion. Haters
      stclair5211
      • 4 Years Ago
      Love it!!!
      natron3030
      • 4 Years Ago
      TANNER FOUST!!!! KEN BLOCK!!!!!!!!!!! TANNER FOUST!!!!!!!!!!!! KEN BLOCK!!!!!!!!!!!!!
      • 4 Years Ago
      [blocked]
        natron3030
        • 4 Years Ago
        A advertisement within an advertisement!!! Genius.
          Andre Neves
          • 4 Years Ago
          @natron3030
          Actually, An advertisement within an advertisement for an advertisement full of advertisements. Think about it.
      drsus
      • 4 Years Ago
      you guys going to love this one. We shot it at Universal studios in Hollywood all around the actual stages and the roads the tour tram uses as well. Ken spent 4 days working it all out and this time it was shot with a full professional film crew...BUT Ken still was VERY hands on on how the final product was shot . Good stuff. By the way, he drives an awesome lime green Fiesta RS as his daily driver...how he got it in the US is beyond me, that thing looks mean as hell.
      Dan
      • 4 Years Ago
      I love the new wheels on Blocks Gymkhana car
      breakfastburrito
      • 4 Years Ago
      REMINDER! FIESTA IS A SLOW PIECE OF JUNK!!! Enjoy the videos, but deny Ford the marketing of their crapmobile. Choose Homologation!
      krisisverymad
      • 4 Years Ago
      He is gone Hollywood
        Elmo
        • 4 Years Ago
        @krisisverymad
        How? He's making the videos just for YouTube...
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