What's the difference between 56.2 and 54.5 miles per gallon? Way more than 1.7 mpg, that's for sure.

The Detroit News is reporting that the Obama White House is dialing down the proposed 2025 fuel economy requirement to 54.5 mpg. Earlier, we had heard that 62 mpg would be the new target for 2025 – then that got slashed to 56.2. The numbers could, of course, change again, but this plan would effectively mean passenger cars will need to become, on average, five percent more fuel efficient every year between 2017 and 2025. Trucks will be allowed to get cleaner slower: three percent improvements each year between 2017 and 2021 and then five percent annually until 2025.

One of the contentious issues here is whether the higher fuel economy level will help or hurt the economy and the auto industry. The Auto Alliance, which represents most major automakers, says that the OEMs are already doing a fine job putting fuel efficient vehicles on the market. There are many voices, though, that don't want the government to keep lowering the target. Go60mpg, for example, is an advertising campaign targeting lawmakers in D.C. and trying to push them to go high.

The National Highway Traffic Safety Administration released a study last fall that claimed a five-percent annual increase in fuel economy would drive up the cost of a new vehicle by $2,100. The Consumer Federation of America counters that a 56-mpg threshold would "save consumers over $6,000 per vehicle in gasoline costs over the vehicle's lifetime" (details after the jump).

So, that 1.7-mpg drop contains a pretty big political fight. The number is moving in the direction that the automakers want, but whether they will accept it as low enough is not yet clear.
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CAR MAKERS TRY TO SCARE WHITE HOUSE INTO EXEMPTING GAS GUZZLING SUVs FROM NEW FUEL ECONOMY STANDARDS

Car Makers Advertise Against the Government that Bailed Them Out - Link to CFA Counter Advertisement

10 Reasons Why the President Should Set the Fuel Economy Standard at 56 MPG by 2025

Washington, D.C. – Along with intense lobbying efforts, the car companies are mounting an expensive advertising campaign attempting to explain why they don't want to improve the fuel efficiency of their vehicles. They are asking the White House to essentially exempt SUVs and light duty trucks from a reasonable, but steady, overall increase to 56 mpg by 2025 that wouldn't begin until 2017.

"This is the same shortsighted thinking that got the U.S. automakers in trouble in 2008 when gas prices caused them to be overloaded with gas guzzling SUV inventories that just wouldn't sell," said Jack Gillis, CFA's Director of Public Affairs and author of The Car Book. "Not only is it economic suicide for the car companies to set themselves up for such a failure, but it is unlikely that U.S. taxpayers will bail them out again," said Mark Cooper, CFA's Director of Research.

The Height of Irony: Car Makers Advertising Against the Government that Bailed Them Out

The car companies are running advertisements against "Washington" and the new requirements that would provide consumers with more fuel efficient vehicles-this is the very "Washington" that bailed them out when they got in trouble.

"In making their case, the car companies have trotted out the old fear campaigns that they've historically used to resist fuel economy and safety improvements over the years, claiming that automobiles will be more expensive, smaller and less safe and that consumers won't buy them," said Gillis. "Their fear-filled predictions have been proven wrong, time and time again. We heard that requiring airbags would add thousands to the cost of a car and consumers wouldn't want them. We heard that publicizing crash test data was misleading, unfair and would not be understood by consumers. Well, today there is nary an ad that doesn't tout the number of airbags or crash test performance," said Gillis.

"As they were then, the car companies today are flat out wrong with their claims of high technology costs, tiny cars, and consumer rejection of fuel efficient vehicles," said Cooper.

The Consumer Voice for Higher Fuel Economy Standards

While Ford has convinced the automakers to launch a national ad campaign against setting higher fuel economy standards, CFA and Consumers Union, publisher of Consumer Reports, are fighting back with a campaign of their own. "Consumer organizations are no match for the massive car company advertising budgets, but we think it is critical that the consumer voice be heard", said Gillis. The two consumer organizations plan a campaign that will include radio, print and online social media.

"While our resources pale in comparison to the giant Auto Alliance, we are determined to ensure that the economic benefits to consumers of a higher standard are taken into account and it's clear from our polling that consumers want more fuel efficient vehicles," said Cooper.

10 Reasons Why the President Should Set the Fuel Economy Standard to 56 mpg by 2025

Requiring 56 mpg by 2025 will:
  • Save consumers over $6,000 per vehicle in gasoline costs over the vehicle's lifetime (compared to vehicles that meet the 2016 standard);
  • Double the fuel economy of new vehicles between 2008 and 2025;
  • Cut gasoline consumption by one-third;
  • Ensure U.S. car companies will be competitive in the U.S. and globally;
  • Substantially reduce our dependence on foreign oil;
  • Achieve widely accepted greenhouse gas reduction goals (40% by 2030);
  • Offset any increase in vehicle cost by immediate savings at the pump;
  • Stimulate competition, keep costs down and promote product diversity;
  • Ensure consumers will have vehicles they want (If they want SUVs they'll have them, but much more fuel efficient versions); and,
  • Provide a long-term approach (14 years from now) which is both sensible, achievable, and allows for a gradual adjustment by automakers and consumers.
On the other hand, here's what will happen if the car companies convince the President to "back-off" reasonable 56 mpg by 2025 requirements:
  • Consumers will lose up to $50 billion in gas savings;
  • Gasoline consumption and oil imports will increase by hundreds of millions of barrels;
  • Auto sector employment will lose 50,000 jobs; and,
  • U.S. vehicles will be uncompetitive both here and in the global market.
"If the White House agrees to the various demands of the car companies, consumers will be paying literally billions of dollars more for gasoline than they should have to," said Cooper.

"The tragic irony is that reducing fuel economy requirements will ensure that U.S. vehicles remain uncompetitive in the global market," said Gillis. "The U.S. already has much lower fuel economy standards than the rest of the world. Low standards for 2025 will not only mean that our vehicles will be unpopular in the global market, but here in the U.S., foreign competition will again kill the U.S. automakers," said Gillis.

"We've clearly demonstrated that reaching 56 mpg by 2025 is both achievable and reasonable. (CFA Issue Brief: Setting the Record Straight on Increasing Fuel Economy Standards - June 2011) In addition, not only is it good for consumers, but it will reduce our dangerous dependence on foreign oil and ensure that the U.S. automakers remain competitive in a global market," said Cooper.

"On the other hand, the auto industry's 'slow-lane, off-ramp' proposal will totally undermine the essential benefit of a slow but steady climb to 56 mpg by 2025," said Cooper. "The industry's 'slow-lane' proposal will lower consumers' savings by up to $50 billion, increase gasoline consumption and oil imports by hundreds of millions of barrels, and reduce employment in the auto sector by at least 50,000 jobs," said Cooper.

"If the administration accepts the automakers gambit, the President cannot possibly achieve his stated goals of reducing our nation's dependence on foreign oil," said Cooper.

The Consumer Federation of America is a nonprofit association of nearly 300 consumer groups that, since 1968, has sought to advance the consumer interest through research, advocacy, and education.


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  • 49 Comments
      Smilingoat
      • 3 Years Ago
      i want to know what this will do to future safety standards. Hell if cars were as light as they were 20 years ago we could get pretty damn close to reaching some of these figures today, but they would be deathtraps.
      oRenj9
      • 3 Years Ago
      My money is on this decreasing by about every subsequent year by one-or-two MPG. Once implemented, it will stand at 29MPG and all trucks will still be exempt and nothing will change. This will still be a worthless law that pretends to do get something done. People will still be buying 17mpg trucks up until the days of $5.00 gasoline returns. At which point, they will just bitch about gas prices and blame everyone but themselves for their choice. People believe that gasoline is infinite and is created underground by magic faeries or some such. So Obama: please continue to pretend you are preparing the U.S. economy for the inevitable issues that will come from the next gasoline shortage. Nobody believes you're serious about this anyway.
      natron3030
      • 3 Years Ago
      New cars will average 60 mpg well before 2025 and that's just based on new tech already out and coming out.
        • 3 Years Ago
        @natron3030
        [blocked]
      Wunderbird
      • 3 Years Ago
      Hey Washington, lead by example. Why don't you reduce your dependence on over-spending by 5% a year? What a bunch of hypocrites.
      stclair5211
      • 3 Years Ago
      Obama is doing everything he can to destroy the economy and this country. Attacking every industry - one by one. I'm surprised by this. Doesn't matter anyway. Come 2012 if Americans wake up, we'll bounce this guy outta here and back to Chicago on a Greyhound bus! Hope and Change!!! What everyone fails to understand is the government shouldn't be doing this. Or telling me what light bulb to use. Or what to feed my children. Or when I can die under Obama Care. I'm surprised we've strayed so far from the Constitution. You've let the bilderberg globalists take over. From secret fed loans totally 16 TRILLION to hand picking our presidents. It needs to stop.
        • 3 Years Ago
        @stclair5211
        [blocked]
          caddy-v
          • 3 Years Ago
          If you'd stop foaming out of the oriface at the other end over Obama and actually took the time to educate yourself, you would learn the truth. The entire meltdown traces back to two individuals, Barney Frank and Chris Dodd with the fanny mae and freddie mac. Liberal democrats that Bush tried to stop but was shut down by a liberal house and senate.
        Justin Campanale
        • 3 Years Ago
        @stclair5211
        Tea partiers love blaming all the problems that Bushie-boy started on Obama.
      SloopJohnB
      • 3 Years Ago
      CAFE standards suck....they will just force smaller cars on the majority of consumers. The Obamas and Boners and other solons, not to mention wealthy people, will simply buy the larger cars and trucks they want. Me...heh heh...I've got a crate 572 marine engine and a BF blower to put in a mid-90's car or an aftermarket Cobra kit...dunno which yet....
        • 3 Years Ago
        @SloopJohnB
        [blocked]
      • 3 Years Ago
      [blocked]
      Emil
      • 3 Years Ago
      This CAFE standard is just stupid. If most of people want to pay less for gas (which seems to be the case) they'll lead the market.
        alexlivefree
        • 3 Years Ago
        @Emil
        I think that we should have CAFE standards, but considering the dwindling supply of oil, along with greater demand for it, people will be mostly buying small econoboxes within the next 5 years, once the price of a gallon of gas costs $8-10. We should really be investing in alternative energy. Heck, you can make fuel out of hemp easily, too bad it is still illegal.
          jimmyt505
          • 3 Years Ago
          @alexlivefree
          Wow, I'm impressed you managed to steer a conversation about corporate average fleet economy towards the "legalize it" debate.
          4 String
          • 3 Years Ago
          @alexlivefree
          @ Veyron: that new way to extract oil (from shales) takes more energy put in than it puts out, at the moment. Those US oil reserves are finite. It's better to keep ahold of that stuff for wartime, and increase the efficiency of our current vehicles. The cost is really not that much. But I would argue that one should allow the free market to do this all, not some random mandate.
          • 3 Years Ago
          @alexlivefree
          [blocked]
      • 3 Years Ago
      [blocked]
      mylexicon
      • 3 Years Ago
      CAFE is just a politically convenient solution. If the benefits and costs of a program are relatively narrowly focused (i.e. gas taxes or credit/tax on new vehicles), dump the costs on corporate America and let them figure out how to dump the costs on consumers. CAFE is a lot less like leadership, and a lot more like political cowardice or at least mindless preservation of status quo bureaucracies. I don't understand how politicians go to DC with hope, change, and reform on their lips, but they end up doing the exact same things over and over while expecting different results. Is our country run by zombies? CAFE is ineffective, disequitable, destabilizing, and cowardly. Using a convoluted floor plan formula can hardly be construed as a major improvement. Come up with something new that works or get lost.
      stas peterson
      • 3 Years Ago
      The countdown continues. Only 16 months until the EPA and DOE appointees can return to carrying their signboards on the corner or Main and Lincoln, proclaiming the End of the World at 3 PM. It is a great service that the OBOZO has performed. He has found and put into high positions at EPA and DOE every fruitloop, crank and crackpot Warmist in the country. He has showed everyone just how imbecilic they really are. It will serve as a fine vacination from other such infections, as we flush their moronic ideas down the drain.
      CromwellD
      • 3 Years Ago
      One thing I don't get is why the government is pushing for this. It's no surprise that most politicians are in bed with the large oil companies. If we increase the average mpg limit of vehicles, then Americans won't have to purchase as much gas... Oh wait, never mind... I figured it out... They artificially raise the price of gas and state that it is a supply vs. demand issue... Then they set another oil rig on fire to raise the prices even more... All the while posting record profits each quarter... It then doesn't matter how many mpg the vehicle gets because the cost of those gallons will increase considerably!!!
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