The compact pickup market in the U.S. has been languishing for more than a decade, but that doesn't mean that a fuel-efficient truck with a small footprint doesn't have a place in the States. Suzuki has been watching the market closely and thinks that it could make a case for bringing a pint-sized pickup to North America.

When asked what could be coming down the pipeline in the next few years, a senior exec at Suzuki told Autoblog that the automaker could import a compact truck to the U.S. based on the next generation Suzuki Jimny. The Jimny – also known as the Samurai in the States – has continued to chug along outside of North America, and with the next iteration due to arrive in three years' time, Suzuki could bring the body-on-frame SUV to the U.S. with a truck bed.

But the problem with compact pickups is cost. The Ford Ranger might make a compelling case for itself, but when it's only a few grand less than a larger, more practical full-sizer, buyers tend to go big and go home with an F-150.

So to bring a pickup to the States, Suzuki would have to not only have get the pricing right, but nail both fuel economy and equipment – all while turning a profit in the process. Let's hope that if they pull the trigger, they decide to have some fun with it and make it look like the X-Head concept shown above. After all, the Nissan Frontier-based Equator pickup has been on the market since 2009, and it hasn't exactly made a splash.


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    • 1 Second Ago
  • 48 Comments
      Sealy
      • 3 Years Ago
      I do wish "the press" would stop with the BS that everyone who wants a Ranger sized truck can just jump up to a F-150. I can afford either, but the Ranger is all the truck I need. I don't want no F, except maybe an F-100. Depending on the final size of the Suzy, I may give it a look when it gets here.
        EXP Jawa
        • 3 Years Ago
        @Sealy
        Agreed. A Ranger-sized vehicle is all I want for a combination of actual truck-work and offroading. I don't want an F-series either, except perhaps a '67-'70 F-100, but that's for a wholy different reason.
      Michael
      • 3 Years Ago
      Wow, it's a Mini-Mog!!
      Temple
      • 3 Years Ago
      For a niche player like Suzuki, with a near invisible presence in the US, they need something distinctive, like the X-head, something that is different and stands out, not a conservative, and maybe competent, product like the Kizashi. The unfortunate reality for Suzuki is that consumers won't buy a comparable product from Suzuki only if they match their competitors. Their competitors have a better reputation, are larger, and have better dealer network. Its good news if they decide on making something like the X-head. Something wholly original like that would have no competitors. Hope they can keep most of the design intact.
        • 3 Years Ago
        @Temple
        [blocked]
      Making11s
      • 3 Years Ago
      First off, that X-Head is awesome. If they brought it over, I would seriously consider buying one. It looks like fun. Also, the assumption that larger=more practical is wrong. Larger is more practical when you need more space, but the vast majority of trucks I see have beds with no scratches, the short bed because they have the crew cab, not a speck of dirt on them, an unused trailer hitch, and all of the other hallmarks of a truck being used as a really tall sedan with no trunk. For these people a full size wasn't more practical. It was more desirable, which is very different.
      645E3A
      • 3 Years Ago
      Love it. Bring it on! Hope they sell more than a few dozen! =)
      jdshanks3000
      • 3 Years Ago
      I love this kind of stuff. I'd totally drive one as long as you don't have to pedal it.
      breakfastburrito
      • 3 Years Ago
      The X-Head has a ton of character and would sell, but they won't bring it. The idiots at suzuki had the swift sport, but gave us the sx4 instead. People buy cars with CHARACTER. - Mini Cooper = the icon lives and sells - Nissan Juke = can't keep the ugly thing in stock - Scion XB = everybody knows somebody with one Wake up suzuki... Stop trying to sell boring cars to Americans.
      MachDelta
      • 3 Years Ago
      Man, that concept has a lot of potential... but I think they may have gone a wee bit overboard with the tonka-truck theme. But pull it back a couple of degrees and that would be one badass little truck.
      Mdriftda
      • 3 Years Ago
      sure its a concept, but if they procure a real life tonka truck, i think that would be great. I think it would be way more refreshing than the new "im almost an 18-wheeler" trucks plaguing the roads.
      TOGO
      • 3 Years Ago
      Wow! I'm ready for some lunar exploration. Some really cool industrial design going on here kinda like a Hummer and a Greenbrier had a kid. I want one.
      MrWhopee
      • 3 Years Ago
      So long as it's actually an unique product with its own compelling selling point, and not a rebadged version of other automaker's product, which is adding nothing to the marketplace, does not have any unique selling point except the Suzuki badges, they might have a chance. I mean, who would buy a Suzuki unless the product appeals to them like no other in the market? Why would you choose a Suzuki-branded vehicle when the other, original manufacturer is likely to be better known and have more dealerships?
      fly by wireless
      • 3 Years Ago
      Bring It!!! Now would be the *best* time on earth to do it. No Ford. No Chevy. No Dodge. No Toyota. No Nissan. Nothing in that segment whatsoever. No proper small truck. Just make it dependable like the 'Yotas and Rangers of yore and at least better than the ranger that just disappeared. Make it crazy efficient (diesel anyone?), at least 3 or 4k under a base full sizer, and make it simple, clean, and decent under hood and inside. All people need is safety, reasonable quiet, good performance (beat the Ranger), and decent/safe handling. Make the goodies outside of A/C optional.
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