Scion would like its dealers to consider online purchasing
According to Jack Hollis, Scion vice president, the idea sprung from the fact that consumers already shop and purchase everything from homes to boats online. The VP says that cars are simply the next logical step, especially given the brand's "Gen Y" demographic. That's despite the fact that most studies indicate that the large majority of car shoppers aren't into electronically interacting with dealers. Automotive News reports that 65-70 percent of car shoppers never contact the dealer they purchase from before walking through the doors.
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