2011 Hyundai Sonata Hybrid – Click above for high-res image gallery

These days, vehicle electrification seems to be all the rage. But not so much, it seems, for Hyundai.

Some automakers, including Nissan and Chevrolet have already launched their electrified vehicles and Mitsubishi, Ford, Toyota and others will join the mix, soon. But one name nearly absent from the list of automakers set to launch electrified vehicles in the U.S. is Hyundai.

Why is Hyundai so uninterested in putting plugs into its automobiles? Well, the company's recent corporate average fuel economy (CAFE) numbers beat all automakers. Hyundai focuses on maximizing the efficiency of the internal combustion engine and sees no immediate rush to electrify its vehicles. John Krafcik, chief executive officer of Hyundai Motor America, told Automotive News (sub. req.) that:
Honestly, our focus isn't on hybrid. Our focus is on optimizing internal combustion and getting as many fuel-efficient vehicles out there, across the lineup. That's the way you do it. If you look at the math, if you look at how CAFE math works, volume trumps everything.
Of course, affordability is most likely the biggest issue, as costly electric and plug-in autos would be out of place among Hyundai's value-oriented lineup of vehicles.


2011 Hyundai Sonata Hybrid
  • 2011 Hyundai Sonata Hybrid
  • 2011 Hyundai Sonata Hybrid front 3/4 view
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  • 2011 Hyundai Sonata Hybrid rear 3/4 view
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  • 2011 Hyundai Sonata Hybrid front 3/4 view
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  • 2011 Hyundai Sonata Hybrid side view
  • 2011 Hyundai Sonata Hybrid
  • 2011 Hyundai Sonata Hybrid front view
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  • 2011 Hyundai Sonata Hybrid rear 3/4 view
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  • 2011 Hyundai Sonata Hybrid side view
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  • 2011 Hyundai Sonata Hybrid emblem
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  • 2011 Hyundai Sonata Hybrid rear detail
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  • 2011 Hyundai Sonata Hybrid taillight
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  • 2011 Hyundai Sonata Hybrid engine
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  • 2011 Hyundai Sonata Hybrid interior
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  • 2011 Hyundai Sonata Hybrid steering wheel
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  • 2011 Hyundai Sonata Hybrid gauges
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  • 2011 Hyundai Sonata Hybrid door panel
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  • 2011 Hyundai Sonata Hybrid door controls
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  • 2011 Hyundai Sonata Hybrid door trim

Photos copyright ©2011 Zach Bowman / AOL

[Source: Automotive News – sub. req.]


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