First, Kia Motors Brazil disavowed the ads done in its name by Brazilian agency Moma Propaganda, and now, the Cannes Lions International Festival of Creativity is doing the same. If you'll remember, some creatives at Moma put together a rather suggestive, comic diptych to advertise the dual-zone climate control in the Kia Sportage. The ads got people everywhere rather hot – and not in a good way – and the automaker quickly went on record saying that it didn't commission them.

The ads won two Cannes Lions earlier this year – basically, the Oscars of ad agency awards. Responding in its own way to the 'revelations,' the Cannes overseers stripped the five credited creatives of their awards, and banned all five of them from participating in next year's festival. It is the first time in its history that such an action has been taken.

This has nothing to do with Kia Motors America, only Kia Motors Brazil, and the 'ads' never actually ran. They appear to have been created just to win Lions, which is perhaps why Kia Motors Brazil didn't distance itself until after the festival. Or, perhaps not, since according to Ad Age, even after having its name (quite unfairly) associated with the word "pedophilia" for a month now, the Korean firm remains a client of Moma.


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    • 1 Second Ago
  • 88 Comments
      CZ
      • 3 Years Ago
      Get with it! This article IS the ad! And like all good ads (or bad), repetition and controversy are the main features. Shades of the "Publicity Stunts of the 1930's.
      LINDA MARSHALL
      • 3 Years Ago
      Kristina Love? what does that have to do with this?
        T-Ball
        • 3 Years Ago
        @LINDA MARSHALL
        Linda, people get on sites like this and basically do commercials for what they are hawking. It's shameless.You will be talking about cars or something else and some idiot will get on and talk about how they are rich and looking for a girlfriend, It's all a scam
      Oat is the Man
      • 3 Years Ago
      I saw the ads and they weren't that bad, not anything worse than what's on TV anyway.
      fsu1chris
      • 3 Years Ago
      It's a kid handing an apple to a teacher and he bites it and likes it? So What? It's not like the kid is in lingerie in the back ground when he says it juice and delicious? People have way too much time on their hands.
      JEFFREY
      • 3 Years Ago
      Back in 1983, I bought the last 1983, two door black Pontiac with rear wheel drive and an eight cylinder engine, that was in the dealer's showroom. The engine was made and installed in Canada. I found that out later...I had the car 17 years, and never had a problem until then, and it wasn't the Canadian engine or parts. Just the inside roofing material that was coming down. I couldn't complain.
        mrvnlimar
        • 3 Years Ago
        @JEFFREY
        That's unreal. Buick, Oldsmobile, Pontiac, between 90 and 96 were Canadian. The superchargers were the weakest link. I've still got my 92 Olds 98 Elite Brougham. I had to junk my 95 Olds (Same model) because I couldn't find a supercharger from any parts supplier, new, used, or rebuilt , in Canada or the US.The inside roofing came down in the 95 also. Pissed me off, faux leather, beautiful. That 92 Olds will go till the rust finally takes over, Minnesota salt in the winter has killed many, many cars. I will say that those early 90s GMs were the best on the road, and the best I've ever driven and I've been driving since 1955.
          mhdjl
          • 3 Years Ago
          @mrvnlimar
          We still have our 1988 Olds Ciara station wagon, bought brand new. The inside roof also came down. Our question, though, is whether we need to change the timing chain again on it. The original one went at 90,000. We replaced that one at 174,000. We are nearing the next 90,000 mark. We were told that the GM dealers used plastic gears and those are what go on it. Any answers out there?
      Frank
      • 3 Years Ago
      I now own a 2008 KIA Rondo and I love it how ever I really like the Sportage but don't know what my car is worth on trade in and if I can afford the Sportage?
      Brian Workman
      • 3 Years Ago
      Discusting!
      • 3 Years Ago
      [blocked]
      Kristina Love
      • 3 Years Ago
      I paid $32.68 for a XBOX 360 and my mom got a 17 inch Toshiba laptop for $94.83 being delivered to our house tomorrow by FedEX. I will never again pay expensive retail prices at stores. I even sold a 46 inch HDTV to my boss for $650 and it only cost me $52.78 to get. Here is the website we using to get all this stuff, http://BidsNew.com
        johndmont
        • 3 Years Ago
        @Kristina Love
        Ripoff !!!!!
        Roki the Man
        • 3 Years Ago
        @Kristina Love
        You're so full of crap, it's coming out your eyes. Another scam website !!!
        newell
        • 3 Years Ago
        @Kristina Love
        shut the f@#%up you scammin' biotch....WEre not talking about product>and noone invited you to rudeley interrupt.
      Margaret
      • 3 Years Ago
      It's stupid and gross. Not funny. What are they trying to sell? Cars? They have their heads up their a$$es.
        Thin
        • 3 Years Ago
        @Margaret
        you seem like a fun person to hang out with
      Ronald Mayfield
      • 3 Years Ago
      Get smart buy AMERICAN. We are losing are social security , medicare and medicade . Just see what the republicans and tea party is trying to do to us. When You Buy a Foreign Car 10 Americans Lose Their Jobs.
        fymayawf
        • 3 Years Ago
        @Ronald Mayfield
        At least one Toyota truck model is assembled in the U.S as are other "foreign" cars. I'm betting those Americans are happy to have those jobs. There are "American" cars with "foreign" car engines in them, only the badging identifies them as "American"...When you "buy American" you don't even know what you're really getting.
        Kristine
        • 3 Years Ago
        @Ronald Mayfield
        get smart......??? "are" (our)
        Gnacho
        • 3 Years Ago
        @Ronald Mayfield
        "When You Buy a Foreign Car 10 Americans Lose Their Jobs." So Toyota sold 896,279 cars in 2010. So that means they single handily lost America 8.9 million jobs? I highly doubt that.
        from7to10
        • 3 Years Ago
        @Ronald Mayfield
        Wake up many of those "Foreign" Cars are made here in the USA and many of those "American" branded cars are made in Mexico or Canada - or even owned by a European manufacturer. Wait til you start getting Chevies made in China.
        • 3 Years Ago
        @Ronald Mayfield
        [blocked]
      KaiserWilhelm
      • 3 Years Ago
      I think this is hilarious, perhaps too racy for the masses, but it appeals to my gutter-trash sensibilities.
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