When it's not congratulating itself on how sweet its current lineup is, BMW is having a good old nostalgic ego stroke about the company's past creations. And the automaker gets pretty snooty when you start willy nilly bolting aftermarket parts to their Uber Autos Ultimate Driving Machines.

This week, BMW has started a new ad campaign themed "that's not natural." The folks in the ad department put on their biology hats and invented three new creatures: the poucan, a penguin/toucan hybrid, the luffalo, a lion crossed with a cape buffalo, and the zorse. Which is a zebra/horse. Yep.

The point here is clear: Putting lesser parts on your BMW is as unnatural as a lion with horns, or a penguin with a multicolored beak. Or a horse that has some zebra stripes. Click past the jump for all three videos in their glory.






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    • 1 Second Ago
  • 26 Comments
      Blake
      • 3 Years Ago
      So if I use non-BMW parts on my BMW, it will be unique and awesome. Got it. And ugh, what's up with the couple in the first one? I've heard better line readings in local furniture store commercials. Lastly, it would see like BMW didn't bother to do the research, or it would have realized zebra-horse hybrids ARE natural. Look up "Zebroid"
        viper3ez
        • 3 Years Ago
        @Blake
        breeding =/= natural naTURAL WOULD BE IF A ZEbra sticking it to a horse of its own free will. maybe a color blind zebra or something
      Kitsune
      • 3 Years Ago
      I thought the "Poucan" commercial was funny =^.^= Still wouldn't make me spend more money on a part though. Also, the Zorse is entirely real. It's the offspring of a Zebra stallion and Horse mare. I've never had the privilege of working with one, but I have seen one. Quite an awesome animal.
      flammablewater
      • 3 Years Ago
      If my car is no longer under warranty, I will not be shelling out for factory parts or service.
      Krazeecain
      • 3 Years Ago
      What lame, greedy bastards. So we shouldn't customize their cars because they want to make more money off their own parts? As far as I'm concerned, car customization is an art. %90 of the time it's in bad taste... but it's still an art. Manufacturers should be SUPPORTING this phenomenon, not dissing it.
      • 3 Years Ago
      [blocked]
      badgeless
      • 3 Years Ago
      i may be wrong but im sure bmw are not targeting modders with these ads, but rather inferior replacement parts(brake pads, rotors, filters ect ect) from the likes of pep boys and autozone
      rllama
      • 3 Years Ago
      If BMW wanted to make an ad about unnatural halfbreeds that shouldn't exist, why not just show a picture of the X6/M6? Then again maybe it's still too soon for the Germans to be running ads promoting genetic purity
        Ak74
        • 3 Years Ago
        @rllama
        X6? then why other car manufacturer are starting to build a rival?
        Krishan Mistry
        • 3 Years Ago
        @rllama
        I agree about the x6, BMW should have done ads on the 'unnatural' x6, 5 GT and the redesigned 1 series hatch. But your quip about Germans and genetic purity was in bad taste
          Jim
          • 3 Years Ago
          @Krishan Mistry
          "But your quip about Germans and genetic purity was in bad taste" it was funny, though.
      Jim
      • 3 Years Ago
      If BMW wants to buy the car for me, they can tell me what to do with it. If not, they can helpfully sod off.
      Krishan Mistry
      • 3 Years Ago
      Poucan ad was the funniest: "WHAT THE $@!& WAS THAT?!?!??!?"
      vlspower
      • 3 Years Ago
      Lets see a lion with horns? Hell yah! A penguin that follows his nose, why not? it could lead to yummy cereal. A Zorse that's leading the race. Sign me up. BMW just proved that modified > than stock.
      Ralph Waldo Emerson
      • 3 Years Ago
      So taking two perfectly good animals and combining them to make one animal that is less than the sum of it's parts: -X6 -X5 M -5 Series GT Yep, that's BMW.
        Ak74
        • 3 Years Ago
        @Ralph Waldo Emerson
        Porsche Cayenne Turbo S? Audi A7? Acura ZDX? You fail
          Ralph Waldo Emerson
          • 3 Years Ago
          @Ak74
          I never said BMW is the only company doing this. And I reserve the right to focus on BMW, in a BMW article, for the sake of brevity... But I freely admit the above three vehicles are examples of "animal husbandry" gone wrong as well. This is not of course to say that any of them are bad vehicles (except the ZDX of course, because it is).
      brutalnocte
      • 3 Years Ago
      BMW needs to do a little more research if they're going for the "fake animal" thing. A Zorse is in fact, a real and viable hybrid that has been around for several years now.
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