Like many a Beetle before it, Volkswagen has prepped its newest escarabajo to begin running down production facilities in Mexico. Located in Puebla, Volkswagen de México serves as one of the nation's largest employers, with a workforce of over 15,000 folks. The Puebla facility served as a major manufacturer of the preceding New Beetle, turning out 1.5 million units between 1997 and 2010. Now, the factory worker's wrenches are set to bring the updated version to life.

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VOLKSWAGEN STARTS PRODUCTION OF THE NEW BEETLE IN MEXICO

Wolfsburg / Puebla – Volkswagen has officially started production of the new Beetle in Puebla, Mexico. On this occasion Dr. Guido Westerwelle, the Federal Foreign Minister, Felipe Calderón, the Mexican President, and Hubert Waltl, Board Member for Production and Logistics at the Volkswagen Passenger Cars brand, visited the Volkswagen plant in Mexico.

"The Beetle is a strong symbol of our brand. It combines the emotional heritage of the original Beetle with the future of Volkswagen," Hubert Waltl said in Puebla. "At the same time, the new Beetle and the engine plant we are building in Silao represent the great confidence we place in Mexico as a manufacturing location. As one of the main manufacturers of compact class vehicles, Volkswagen de México is a key building block in our growth strategy for North America." Some 300 guests from politics and industry attended the ceremony in Puebla.

The Beetle wrote a success story in the USA in particular: That is where the mobility icon from Wolfsburg was sold almost five million times between 1949 and 1981. The New Beetle took up the thread of this Beetle Mania, with a total of 1.15 million units built in Puebla selling between 1997 and 2010. The latest Beetle celebrated its world premiere in April this year and will be in dealers' showrooms in Germany from this fall.

The Puebla plant is the largest automobile factory in Mexico and one of the Volkswagen Group's biggest vehicle manufacturing plants. It supplies North and South America as well as Europe with the new Jetta volume model. The Beetle and Golf Variant are built exclusively by Volkswagen de México for world markets. In 2010, the factory produced some 435,000 vehicles. Puebla also manufactures engines for the American continent and with its workforce of over 15,000 is one of Mexican industry's largest employers


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    • 1 Second Ago
  • 20 Comments
      Rico Abramzon
      • 3 Years Ago
      Congrats Puebla... they built great cars in the past.. i am sure this one will meet the demand and expectations as well.
      bobmarley
      • 3 Years Ago
      With the recent posts about the UAW this makes me wonder how much these Mexican factory workers make compared to UAW workers...anyone have some insight?
        jbm0866
        • 3 Years Ago
        @bobmarley
        I don't have any exact figures, but you can bet that Mexican auto workers won't make anywhere near their UAW counterparts...even the higher level jobs at the plant won't pay as much as a typical line worker at a U.S. plant. On the other hand, you can live comfortably in Mexico for what we consider modest pay..
        bachmannistoast
        • 3 Years Ago
        @bobmarley
        What I've read is that they TOP OUT at around $4 an hour. Union or not a Mexican autoworker is always going to be way cheaper than his or her American counterpart.
      Fuzz
      • 3 Years Ago
      Is it just me or is the VW logo or the license plate holder off center?
        Fuzz
        • 3 Years Ago
        @Fuzz
        On second thought. maybe its the lights reflecting off the hood making it look off.
      • 3 Years Ago
      [blocked]
      goVintage
      • 3 Years Ago
      I can just see the headline now. "JD Power rates the VW Beetle's quality the lowest of all time"
        founerra
        • 3 Years Ago
        @goVintage
        Hey, no need for racist bullcrap, Mexicans can build things well
        VROOOM!
        • 3 Years Ago
        @goVintage
        Studies show cars built in Mexico are tighter put together. You are talking out of your ass
        Alex Rodriguez MacFa
        • 3 Years Ago
        @goVintage
        It doesn't matter where they are build. Is all about build quality. Many of VWs, MBs, BMWs and Audis build in Germany have had reliability issues.
      Woodycarsite
      • 3 Years Ago
      I would buy a Mexican made Bettle for the sake that they work hard. None have been caught as far as I know smoking pot or drinking on their lunch break, like some of the UAW workers at Chrysler. However, I would rather have this made in Germany for the sake that they very first originals came from there.
      jbm0866
      • 3 Years Ago
      I wonder which cartel VW has to pay kickbacks to in order to operate safely.. Seriously though, 15k people working in Mexico means more than 15k which won't be in desperate conditions. Wouls I have preferred the plant be in the U.S.? Sure...but it's not like VW is a domestic company that is outsourcing..
        Chris Olden
        • 3 Years Ago
        @jbm0866
        Those 15.000 people are probably mostly skilled and educated workers that would have found other jobs, as opposed to the poverty striken, rural population that emigrates... Mexico is actually a big and quite wealthy country, larger than Canada's or South Korea's economy, it's just horribly skewed. P.S. I'm not Mexican in any way :)
          VROOOM!
          • 3 Years Ago
          @Chris Olden
          It is a myth that everyone that emigrates is from a poverty striken, rural area. The truth is the U.S. and Mexico are tied at the hip. Mexicans have family in the United States and people will emigrate and endure hardships, even downgrade jobs to be closer to family. I personally have met many Mexican immigrants who were highly educated professionals that now work less prestigious jobs. On the subject of the Mexican plant, studies have shown that cars built in Mexico are much better and tighter put together than their American counter parts when speaking of the same vehicle.
      • 3 Years Ago
      [blocked]
      PaulR1
      • 2 Years Ago
      no matter where the cars are built ,,,they used the same equipment ,,tools and knowledge,,,,,is just they were build in different locations,,,,so people will buy the cars no matter where they came from......
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