• Jul 20, 2011
Toyota's new hilarious ad features the Phoenix Suns sup... Toyota's new hilarious ad features the Phoenix Suns superstar (YouTube).

Recently, Toyota has produced some of the most entertaining commercials in the auto industry. Following up on their hugely successful "Swagger Wagon" campaign for the Toyota Sienna, the Japanese automaker has released a commercial for the Prius hybrid that features Phoenix Suns superstar Steve Nash.

The ad starts out serious, employing a tone reminiscent of many Gatorade or Nike commercials. Nash describes what it took to allow him to "compete as an athlete at the highest level" as shots of him practicing alone in a dark gym lead the viewer to believe Nash may be hawking an athletic product aimed at those dreaming of taking their game to the professional level.

But then the ad takes a turn, as we see Nash driving a Prius while out (we assume) running errands. As he narrates his need to constantly find competition, he speeds through a wide open parking lot full of empty spaces, needlessly swiping a spot from an elderly woman. To add insult, he gets out of the car and taunts her with some slick dance moves, as the woman yells and honks at him, "Crazy idiot!"

Toyota seems to be employing a strategy similar to that which found them so much success in their "Swagger Wagon" campaign: Acknowledging the inherent blandness of a minivan – or in this case, the "crunchy granola" hybrid hatchback – and using characters that take excitement to a ridiculous level. The contrast is entertaining and memorable. And could, quite possibly, go viral.

"Swagger Wagon" was very successful on the Internet, with one of the ads in the campaign boasting over 9.3 million views on YouTube – meaning that a large amount of people actively searched for and actually wanted to see the ad.

The latest Prius commercial could very well enjoy similar success.

What do you think of the ad? Let us know in the comments.


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    • 1 Second Ago
  • 488 Comments
      • 3 Years Ago
      I don't have any idea who this man is, but the "ad" is stupid and there's nothing remotely interesting about it.
      • 3 Years Ago
      Laaaaaaaaaaaaaaaaawl.
      • 3 Years Ago
      I would never buy a car from a dealer who thinks it is funny to taunt the elderly, and Steve Nash should be ashamed of himself to doing it. We all get old some day, and just think what it would be like to be on the other end of this taunting!! Is this what we are becoming??
      • 3 Years Ago
      I think it is terrible. I would have punched him out so he would have to be on crutches dancing
      • 3 Years Ago
      hate it
      • 3 Years Ago
      I wouldn't buy a toyota anyway..........not now because of all the recalls........and it isn't made in america
      Platinum Gal
      • 3 Years Ago
      Wondering if Toyota is willing to accept liability when younger impressionable drivers race around parking lots lurking for the opportunity to mimic the disrespectful, rude and dangerous behavior depicted in this terrible commercial.
      • 3 Years Ago
      I did not think it was funny at all. It was mean spirited and not very clever. Really a bad commercial.
      • 3 Years Ago
      This is a horrible ad. What kind of people think harrassing an old person is funny. And showboating is worse. I bet he wouldn't do that to a grown man. Would he think it was funny if it was done to his Mother or Grandmother. I saw a video of Van Jones, the self admitted communist telling a group of children that they no longer needed to respect their elders because they were smarter than them. Is this what the world is now? Disrespecting old people. Anyone who thinks this is funny must show their parents no respect at all. It also wouldn't be funny no matter who he did it too. Just mean and nasty with a smug attitude. I would rather that a punk like this would do it to someone who would get out and kick him all over the parking lot.
      Winnie
      • 3 Years Ago
      Rude man.
      • 3 Years Ago
      Taunting an old woman is a form of competition?? Sorry. I can't see any humor in a situation which shows a young, vibrant man taunting an old woman. Old people suffer enough from attitudes like this in this country, we don't need commercials that encourage and reward such blatant bad taste and crass behavior.
      • 3 Years Ago
      I laughed. People need to lighten up.
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