Ford kills off Blue Oval Certified dealer program
That's probably good news to dealers, since the program had gone from a chance for stores to earn thousands in rewards for strong satisfaction scores to a reason to earn special employee purchase prices on new Ford vehicles. Some dealers told AN that there was fear that a dealership would lose the franchise if the satisfaction scores weren't met.
While the Blue Oval Certified program has met its maker, we wouldn't be surprised if another program is right around the corner. Dealers will want rewards for making the grade, and car buyers will continue to be pressured into filling out those annoying satisfaction score cards.
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models