Back in 2000, Ford rolled out what it called its Blue Oval Certified dealer program to reward its best retail outlets for outstanding customer satisfaction. But after 11 years of mixed results, Automotive News reports that Ford has scrapped the plan.

That's probably good news to dealers, since the program had gone from a chance for stores to earn thousands in rewards for strong satisfaction scores to a reason to earn special employee purchase prices on new Ford vehicles. Some dealers told AN that there was fear that a dealership would lose the franchise if the satisfaction scores weren't met.

While the Blue Oval Certified program has met its maker, we wouldn't be surprised if another program is right around the corner. Dealers will want rewards for making the grade, and car buyers will continue to be pressured into filling out those annoying satisfaction score cards.


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    • 1 Second Ago
  • 11 Comments
      Neevers1
      • 3 Years Ago
      I think programs like this are good for consumers, even if you are pressured in to filling out a card. It gives people incentives to treat you right, and incentives are always a good thing,
      peakarach1
      • 3 Years Ago
      I guess Ford quality suck.
      Randy
      • 3 Years Ago
      "Dealers will want rewards for making the grade" It's called a return customer! If any brand or dealer cannot make their customers happy with a big fat Grade A then they should seek another profession.
      Jason Alan Sipes
      • 3 Years Ago
      "Dealers will want rewards for making the grade" Shouldn't a loyal customer base, happy employees and a profitable business be enough of a reward? Stop asking for handouts and take charge of your business for the customer and to make a good business out of it and not to gain rewards. This isn't Xbox Live, you're not trying to gain achievement points, these are peoples livelihoods that are being messed with. I used to work at a Ford Dealership and most of the employees were good people and the technicians were even guys to look up to but it was clear that they were being used and under paid by the dealer and even I as a Lube Technician made minimum wage, this was at the largest Ford dealership in the city. I hate to be that guy but for the love of god at least he believes in a true free market, Ron Paul 2012.
      Paul
      • 3 Years Ago
      You want a reward for making the grade? Its called more sales. its like a football player celebrating after a routine play. Don't pat yourself on the back for doing your job well. We should all do our job well and those that don't will eventually be out of a job.
        Hazdaz
        • 3 Years Ago
        @Paul
        When you step out of your little plastic bubble, you might see how the world really works.
          Jason Alan Sipes
          • 3 Years Ago
          @Hazdaz
          Oh c'mon that is crap, You shouldn't expect a reward for doing a job that way it's supposed to be done, in the real world life isn't fair and if you can't make the grade you usually don't make it. Dealerships and popping up like Restaurants and I think you'd be surprised how many new Dealerships go under in a years time. I'm not saying you shouldn't strive to be the best but you shouldn't strive because of 'rewards' you should strive for your employees and your customers.
      Jac Zobel de Ayala
      • 3 Years Ago
      Ford should just kill itself off.
      Smith
      • 3 Years Ago
      last Sunday i went to the for dealership...counted 15 Ford Rangers in stock and not a single one was priced below 25k...Ford is so proud of their products and for what?! a basic Ranger is a good small truck to have around but not worth nearly that price...
        • 3 Years Ago
        @Smith
        [blocked]
      • 3 Years Ago
      [blocked]