2012 Scion iQ – Click above for high-res image gallery

The 2012 Scion iQ will be priced from $15,995 (including destination charges) when it hits U.S. showrooms this fall. Scion says the iQ's U.S. launch, which has been postponed on numerous occasions due to various issues including the March 11 quake in Japan, will hit the West Coast first in October, followed by southern states in January, then the East Coast and, finally, the Midwest.

In typical Scion fashion, base models are well equipped and there are few options. The mid-level stereo includes Pandora integration, and an up-level version will be available with navigation. As with all Scions, loads of accessories (i.e. springs, body kits and wheels) will be available for the iQ.

For comparison, the iQ's $15,995 price tag means that it's slightly more expensive than both the $15,500 Fiat 500 and the $14,730 Mazda2, both of which offer significantly greater utility. And with fuel economy ratings of 36 mpg in the city, 37 on the highway and 37 mpg combined, it's not the fuel miser something of its size might suggest. Full details in the press blast after the break.

Show full PR text

2012 Scion iQ Premium Micro-Subcompact is World's Smallest Four-Seater
  • 11 Standard Airbags and Star Safety SystemTM
  • Standard Bluetooth® and HD RadioTM Technology
  • Starting at $15,265

SAN FRANCISCO, Calif. - July 20, 2011 - Scion announced today that its 2012 iQ premium micro-subcompact will begin arriving in dealerships this October. The Scion iQ is only 10 feet long yet seats four people, making it the world's smallest four- seater.
"Scion prides itself on being an innovative brand with a lineup of iconic vehicles that set automotive trends," said Jack Hollis, vice president of Scion. "The iQ is the fourth vehicle in the family, and it will define the premium micro-subcompact segment as the choice for new urbanites who want clever transportation without a sacrifice in style or new features."

Intelligent Design, Not Sacrifice
Meeting the needs of a new trendsetting generation of urban drivers, the iQ succeeds at taking big ideas and concentrating them into a small package. Made possible by intelligent and functional packaging, the iQ is a small car that offers the functionality and comfort that drivers expect from a car twice its size.

Instead of sacrificing features or comfort to reduce its footprint, the iQ relies on intelligent design. Six engineering innovations are responsible for the iQ's ability to be small in size, but large in capability. A compact front-mounted differential, high-mount steering rack with electronic power-steering, and a compact air-conditioning unit all amount to significant decreases in front-end length. In addition, the iQ is equipped with a flat gas tank housed beneath the floor that reduces rear overhang. Slim-back front seats optimize rear legroom, while the "3+1" offset seating arrangement allows one adult to sit behind the front passenger and a child or small package behind the driver.

Driving Performance of a Larger Car
With a 78.7-inch wheelbase and a unique suspension design – consisting of MacPherson struts up front, and a compact torsion beam rear suspension – the three-door hatchback can deftly maneuver through city traffic. In addition, its overall length of only 120.1-inches, and short front and rear overhangs allows the iQ to fit into virtually any urban parking scenario. Although short in length, the iQ has a wide stance at 66.1-inches, giving it a confident stance that handles like a much larger car.

Small in Size but Big on Safety
All iQs will come standard with the Star Safety System TM, which includes anti- lock Brakes (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Traction Control (TRAC), Vehicle Stability Control (VSC) and Smart Stop Technology brake override. A tire-pressure monitoring system is also standard equipment.

Iconic Styling
The 2012 iQ is equipped with a 1.3-liter, four-cylinder engine that produces 94 horsepower and 89 lb.-ft of torque. It features the latest dual VVT-i, which allows the engine to be efficient, providing a broader powerband yet requiring less fuel and generating fewer emissions.

The engine is paired with a Continuously Variable Transmission (CVT) that helps deliver smooth acceleration and excellent fuel efficiency. The iQ is rated an Ultra Low Emission Vehicle (ULEV-II) and achieves an EPA-estimated combined fuel economy rating of 37 miles per gallon, comparable to similar vehicles of its size. In order to be considered a premium micro-subcompact, the iQ comes standard with safety features that drivers expect and demand. The iQ is packed with an industry leading 11 standard airbags, including the world's first rear window airbag. Other airbags include driver- and front-passenger airbags; driver- and front-passenger seat-mounted side airbags; side curtain airbags; driver- and front-passenger knee airbags; and a Scion-first driver- and front-passenger seat-cushion airbags.

The iQ's profile, defined by a strong and high beltline, glides from the large, stout headlamps, up the A-pillar, across the roof and wraps around the rear, emphasizing the iQ's geometric shape. Side mirrors with integrated turn signals accent the clean design and give it a premium look. The rear emphasizes the vehicle's modern style. Trapezoidal lines run toward the wheels, from the hatch to the bumper's rear diffuser-like accent, creating a substantial presence.

The iQ will be available in seven exterior colors, including Blizzard Pearl, Classic
Silver Metallic, Magnetic Gray Metallic, Black Sand Pearl, Hot Lava, Pacific Blue, Metallic and Black Currant Metallic.

High-Tech Interior
The iQ truly focuses on youth with its all-new standard AM/FM/CD/HD/USB 160-watt maximum output PioneerTM audio system. Standard features for all 2012 Scions include Bluetooth connectivity, which allows both hands-free phone connection and streaming audio capability, and HD Radio technology. Streaming audio allows compatible phone or personal media devices to pair with the audio system and deliver music through the vehicles sound system. The audio system also features an organic electroluminescent (OEL) screen with a personalized welcome screen, iPod®/USB connectivity, Advanced Sound Retriever (ASR), and a subwoofer RCA output.

The USB
The iQ's functional "3+1" seating equates to the world's smallest four-passenger vehicle. The four-seat configuration is made possible because the driver and front-passenger seats are slightly off set.

The rear seats are extremely versatile, featuring a 50/50 split and the ability to fold flat, creating enough storage to accommodate large suitcases. The iQ comes standard with a leather-wrapped steering wheel with red stitching, and features a flat bottom that provides additional thigh room. The steering wheel incorporates audio controls to manage the iQ's impressive sound system. The iQ comes standard with a Scion Drive Monitor that displays information like outside temperature, average MPG and an ECO-drive indicator that helps the driver maximize the iQ's fuel efficiency.

Impressive Audio with Standard Bluetooth® and HD RadioTM Technology

port and universal auxiliary (AUX) port are located on the center console, which allows users to listen to their portable music collection through the iQ's four Pioneer speakers.
The optional 200-watt maximum output Pioneer Premium audio system has the same features as the standard Pioneer audio, but it is enhanced with a 5.8-inch LCD touch-screen display, features iTunes® tagging, Pandora® internet radio connected through iPhone®, and six RCA outputs to add external amplifiers.

A Scion Navigation audio system is also available for urban drivers who would like the added convenience of easily finding their way around the city. The 200-watt SNS 200 system has all of the features of the standard and premium audio systems but it adds a navigation system and DVD player that are accessible through an easy-to-use seven-inch touch-screen LCD display. Navigation functions include a Global Positioning Satellite (GPS) system with comprehensive U.S. and Canada map coverage, plus guidance to millions of points of interest.

All three of the audio systems retain key Scion audio system features such as Scion Sound Processing® (SSP), where listeners can choose from three pre-set equalizer settings, satellite radio compatibility and MP3 and WMA capability. In addition, all units have the capability to adjust the volume control based on driving speed.

Pricing

The 2012 Scion iQ will begin arriving at dealerships on the west coast starting this October. The car will be available in other regions of the country beginning in early 2012. The Manufacturer's Suggested Retail Price (MSRP) for the 2012 iQ is $15,265. The delivery, processing and handling (DPH) fee for all Scion models is $730 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Warranty and Complimentary Scion Service Boost

Like all Scion models, the iQ is covered by a 3-year/36,000-mile comprehensive warranty and a 5-year/60,000-mile powertrain warranty. The iQ will also come standard with Scion Service Boost, a complimentary plan covering normal factory-scheduled maintenance for two years or 25,000 miles whichever comes first, and three years of 24-hour roadside assistance.


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    • 1 Second Ago
  • 149 Comments
      Quen47
      • 3 Years Ago
      Does no one here live in cities? I live in San Francisco. I have to park on the street, and every time I spend 20 minutes driving around my neighborhood trying to park my old Audi A4 between two driveways I instantly see the appeal of a good city car. Sadly, the Smart is terrible to drive. If the IQ drives better, and is capable of short freeway jaunts I would consider one as a replacement (along with the Fiat). For everyone saying "I can get x bigger car for the same price or less" you are missing the point. This is for people who NEED small.
        marcosc
        • 3 Years Ago
        @Quen47
        This is also for people who want to be Crash Dummies..
          Quen47
          • 3 Years Ago
          @marcosc
          Again, cities. The parking alternative is a scooter.
        A_Guy
        • 3 Years Ago
        @Quen47
        As much as I agree with you, the Smart Car has shown that there's hardly a huge market for cars this small. It sucks too because I love these tiny vehicles. Unfortunately $16k is simply too much money for this.
          Quen47
          • 3 Years Ago
          @A_Guy
          True, but I have to think part of that is that the Smart is a pile of crap. It sold well until the reviews rolled in
      Soul Shinobi
      • 3 Years Ago
      A bit pricey, but the interior is really very well styled and the fuel economy is going to be fantastic. We'll just have to wait to see how it drives. Certainly beats the crap out of a Smart Fortwo, but then again, what doesn't in this segment? But like the article mentioned the Mazda2 and Fiat 500 are going to require this to be a mighty nice car to justify the price.
      jbm0866
      • 3 Years Ago
      Now who would buy this when you can almost get the Aston Martin version for only 3 times the price? I'm kidding folks (for people that are a little slow)
      emperor koku
      • 3 Years Ago
      At 36 mpg city, it's not the fuel miser its size would suggest? Well, gee, aside from a hybrid, I don't know anything else that can pull that. And this IS a city car, so (FOR ONCE) maybe the city number is more important.
      • 3 Years Ago
      [blocked]
      Smith
      • 3 Years Ago
      looks fun...wish Honda would do something like this in the states...just for kicks...
      Jon Igielnik
      • 3 Years Ago
      aaaaaaaaand... complete and total fail by toyota/scion. 15,995? I could get the larger cars in their own lineup for the same price! sure the IQ is a great car, and better than the smart, but no way in hell im paying the same price as a discounted brand new corolla. at 12K im in, then its a good value for iits size, but until then, F you toytoa way to fail
      fly by wireless
      • 3 Years Ago
      I say the Porte would be a far, far better candidate for import.
      stevenh
      • 3 Years Ago
      maybe they will give this car to Sterling Moss now that his wife has the AM rebadged one
      sckid213
      • 3 Years Ago
      LOL at the flat-bottomed steering wheel in this car
      carmagan
      • 3 Years Ago
      I don't know why but when cars originating elsewhere go to the U.S. there's a significant increase in fuel consumption. Same identical car, supposedly same engine but higher fuel cons. Why?
        cynicalrick
        • 3 Years Ago
        @carmagan
        Imperial gallons are larger than US gallons for one thing.
        emperor koku
        • 3 Years Ago
        @carmagan
        Also, they use DIFFERENT TESTS in Europe, Japan, and here. I doubt emissions has much to do with it.
      IBx27
      • 3 Years Ago
      This has to be one of the most depressing cars I've ever sat in. Saw it at the NY Auto Show in April and it's so dull inside it really made me feel blank. This should be a $9,000 car, not a $16,000 car. It doesn't matter that it's for people who need a city car; if it's less raw material and far less build quality than a Mazda2, Fiesta, xD, etc., then the price should reflect that.
        • 3 Years Ago
        @IBx27
        [blocked]
        Gnacho
        • 3 Years Ago
        @IBx27
        Since when is a Toyota lower build quality than the companies mentioned. Also, please stop equating size to price.
          JB Kolod
          • 3 Years Ago
          @Gnacho
          to keep the car safe don't they have to use higher quality materials since it's so small? thats why they're surprisingly expensive. The smart feels cheap as crap but it's expensive cuz that safety cell is made out of high strength stuff
          graphikzking
          • 3 Years Ago
          @Gnacho
          ibx27. I can go to every car manufacturer and show you problems resulting from all their vehicles. I can tell you my family has over 200,000 miles logged in Toyotas in the last 5 years and can honestly say we have yet to experience any significant problem. My wife's HID bulb in her 2006 Prius did go out about 40,000 miles and the dealer fixed them under the platinum warranty at no cost. After 4 years and 80,000 miles we elected to purchase a new prius. The Previous Nissan Maxima we owned (99,300 miles) developed an oil leak that the dealer wanted over $1000 to repair. 2 friends that own their own garage said "Mike, it's 8-10 hrs of labor to tear this down". They both suggested moving on. My 2005 Sentra (that I gave to my little sister at 35,000 miles) developed a vent valve issue at 45,000 miles and caused gas to overflow all over her and the car. She panicked and didn't want to leave the gas station for fear of it catching on fire. My 2003 Hyundai tiburon had about 8 recalls in the first 10 months of ownership. I was only 21 yrs old at the time so the dealerships (3 of them) all kept giving me a hard time getting a loaner car since I was under 25. Nothing but headaches. Dad's 2008 335i developed some fuel pump problem - car stalled out on highway. Ferrari's catching on fire etc etc. Come on.. all these manufacturers have issues. Chrysler just recalled all their town & country minivans. VW did the same (since they are chryslers)
          IBx27
          • 3 Years Ago
          @Gnacho
          Since when? Since their valve springs disintegrated, their traction control systems spontaneously activated, their brakes quit responding, their throttle control systems shorted, their trucks rusted out from under them, their steering systems locked up, need I go on? Anything from them after 2000 is them riding their reputation out into the ground and I can't trust them to make something like the Smart's safety cell on this car.
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