Does the logo at right remind you of anything? If you answered "Lamborghini", you're both right and wrong. Because it's not the Bolognese automaker's logo. Nor is it the emblem of the Tonino Lamborghini product design company, which is in fact no longer directly associated with the sportscar manufacturer. It doesn't even belong to the South American outfit that was once licensed by Sant'Agata to use the name, or the tractor company that started it all.
This logo "belongs" to an Italian restaurant and exotic car dealership on the Las Vegas strip called Dal Toro. Not only does the emblem appear in the eatery/showroom, it also shows up on merchandise which the establishment is marketing. And according to the UPI, it's the subject of a lawsuit between the establishment's owners and the car company.

The Italian automaker refers to the pilfering and use of its logo as "studied imitations of the Lamborghini trademarks" and a "sophisticated and elaborate scheme to target Lamborghini." We're not quite sure we'd go that far, but there appears to be case for trademark violation to be made here, and while Dal Toro's management has reportedly yet to receive any legal petitions over the issue, Lamborghini is apparently prepared to take it to court.


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    • 1 Second Ago
  • 27 Comments
      jonnybimmer
      • 3 Years Ago
      "Does the logo at right remind you of anything? If you answered "Lamborghini", you're both right and wrong." How am I wrong for being reminded of Lamborghini? Just sayin
      Curtis
      • 3 Years Ago
      i only see one problem with this badge. The bull head is obviously a traced copy of the bull head from Lambo's own badge, albeit a bad one. If Dal Toro were to come up with their own original drawing of a bulls head, rather than copying Lambo's, they should be in the clear. Lambo doesn't have any legal claims when it comes to the shield, or the colors, or the name, it's just the image of the bull is obviously a copy.
        evilzibob
        • 3 Years Ago
        @Curtis
        You should learn trademark laws... Having a trade mark consisting of a shield with a bull inside whereas the badge is outlined in 1 color and the font is that same color, as well as the bull inside consisting of that same one color... that would be trademark infringement. It would easily resemble to a "reasonable person" as defined by the law, that it bears a remarkable resemblance, if not ripoff to the "look and feel" of lamborghini's badge.
        evilzibob
        • 3 Years Ago
        @Curtis
        Also the position of the font is the same.
      Ak74
      • 3 Years Ago
      lol i was there yesterday. I thought they are together in this. I remember they even had a Lambo lottery right by the front door of this restaurant.
      xmailboxcancerx
      • 3 Years Ago
      I guess Ferrari's Pizza down the street should be expecting a C&D Notice soon with a Maranello return address.
        Swede
        • 3 Years Ago
        @xmailboxcancerx
        Does your Ferrari pizza place too have a prancing horse on a red background like mine?
      Fazzster
      • 3 Years Ago
      That is just bull.....
      ACURA23CL
      • 3 Years Ago
      Vanilla Ice: "This one has a bulls head, and the other logo has an entire bull. It's that little, itty-bitty change. It's...It's not the same [shoulder shrug]."
      soundbargaming
      • 3 Years Ago
      Looks nothing like it. /s I don't think Lamborghini is gonna lose any money over a restaurant in Vegas.
        Prince David
        • 3 Years Ago
        @soundbargaming
        More like this restaurant is making more money because people associate it, at least subconsciously, with Lamborghini.
          soundbargaming
          • 3 Years Ago
          @Prince David
          Well that's fine. But again, these people sell food. Lamborghini sells cars. Free, if not accurate press, for Lambo. That's like saying just because I see vampire in a haunted house, I immediately think its a Twilight haunted house, made by the people who made Twilight. That's just stupid. Or if see and iPhone and automatically think its a good phone. That would be just...wrong.
        Curtis
        • 3 Years Ago
        @soundbargaming
        the head does look like Lambo's bull's head, just with a little more detail added to it. You can't take somebody else' property and slightly change it, and call it your own, it's still plagiarism.
      • 3 Years Ago
      [blocked]
        guyverfanboy
        • 3 Years Ago
        Definitely!
        BC
        • 3 Years Ago
        Well, Lamborghini has to prove that their trademark is widely known in the US, that the other business is competing in a closely related field, that there is substantial likelihood of confusion in the minds of consumers, and that the confusion will cause financial damage to their own business. Not a slam dunk here.
          evilzibob
          • 3 Years Ago
          @BC
          @BC... You've got to be joking. They don't have to prove anything. They're lamborghini and can name X number of dealerships they have here. And similar business? Is Exotic Car Dealership NOT SIMILAR to Lamborghini selling cars? I don't get it. You sir are a fool. They're an exotic car dealership! This is the easiest slam dunk in the history of trademark infringements.
      Rick C.
      • 3 Years Ago
      Was it over when the Germans bombed, er, bought the company? Hell yes! Talk about being uptight. Maybe they want a cut out of every bottle of chianti sold? In fact, maybe they should drink a few bottles and just RELAX.
      Robert
      • 3 Years Ago
      This restaurant is at the Palazzo, where there used to be a licensed Lamborghini dealership. In fact, when I was there, the restaurant and the dealership seemed like they were working together somewhat. There were tables that overlooked display cars. I don't understand how Lamborghini has an issue with it all of a sudden.
        Milfton Hershey
        • 3 Years Ago
        @Robert
        The original dealership (which was, as you note, related to the Lamborghini-themed restaurant) went under during the downturn (sometime in 2008-09 if I recall correctly). The space was taken over by a luxury consignment dealer called Celebrity Cars - they sell used performance luxury and supercars, typically for owners who have gotten in over their heads and just want out. The reason Lamborghini has a problem probably has to do with the fact that Dal Toro has done everything it can, both in terms of using the Dal Toro name and emblem, positioning consignment Lamborghinis near the entrances, and avoiding the Celebrity Cars name in the physical space, to make the operation seem like it's still a Lamborghini dealership. From what I understand this was part of what got them the lease at Palazzo - LVS wanted to maintain a dealership on par with the Ferrari experience at the Wynn. For Lamborghini to be successful in its suit, it needs to demonstrate that the infringing marks are likely to cause consumer confusion - here similarity of the mark and actual confusion should be easy to demonstrate, the types of goods being sold are the same, and it shouldn't be hard to prove intent to create a mark that looked like those of Lamborghini. This should be an easy win for Lamborghini, and I'd expect a settlement. My guess as to the final result is that Dal Toro will end up licensing the Lambo marks for a fee for the restaurant, which will operate under certain new conditions imposed by Lambo to preserve the brand. The dealership will likely have to stop using the marks altogether and brand itself as Celebrity or another unambiguously non-Lamborghini trade name of its choosing.
      PeterExpløsiøn
      This is BS!!
      DivisibleByZer0
      • 3 Years Ago
      Can't blame them for hating a Vegas restaurant with such a low Yelp rating... Seriously though, this place (including the offending logo) has been around since 2008. Lamborghini sure is slow to move on something that appears to be a serious issue...
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