• Jul 15, 2011
Nissan Leaf "Polar Bear" spot – Click above to watch video after the jump

The primetime Emmy awards are still over two months away, which means that fans of Nissan's Polar Bear ad for the Leaf have a while to wait to see if it walks away with the prize for "Outstanding Commercial." Wait, did you know there were Emmy awards for commercials?

We're sure that the ad agency (TBWA\Chiat\Day) and production company (Epoch Films) responsible for the polar bear spot knew, and for them, the next 65 days are going to be tense. Polar Bear's competition includes a Conan O'Brien spot for American Express, Subaru's Baby Driver, the "Questions" spot for Old Spice Body Wash, a commercial called "Baby" for McDonald's and that famous "Born Of Fire" Super Bowl ad with Eminem for the Chrysler 200. That's a pretty tough collection of challengers. Heck, NPR interviewed the Old Spice guy, Isaiah Mustafa, when that ad went viral.

You can check out Nissan's Polar Bear spot after the jump.

[Source: Emmy Awards]



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    • 1 Second Ago
  • 17 Comments
      EZEE
      • 3 Years Ago
      In real life, polar bear rips man's head off, feasts upon the carcass, then plays with cute baby polar bears until their fur is pink. Police show up, say, 'Wtf is that polar bear doing?' wife runs out, screams at police, bear is shot, cute baby bears end up in zoo. Scientists baffles on how the bear got that far south. Bear patrols ordered to mollify panicked public, but stop after people see bear patrol tax on their paystubs. The last part they did on the Simpsons.
      Dan Frederiksen
      • 3 Years Ago
      I'd like the commercial better if it said 23k$
      Spec
      • 3 Years Ago
      Meh. It was cute but that commercial sucked. Stop painting EVs as useless except for tree-huggers. EVs are far more important for reducing the massive trade deficit and improving national security.
        2 Wheeled Menace
        • 3 Years Ago
        @Spec
        I agree. EVs are better for so many reasons. WAY less maintenance, excellent acceleration in a standstill, electricity is dirt cheap.. These are 3 points that... somehow never make it to marketing. Seriously, i saw a video where a guy did a 7.5 0-60 time in a Nissan Leaf the other day. How is that not worthy of a talking point?
          krona2k
          • 3 Years Ago
          @2 Wheeled Menace
          Yeah why isn't that 7.5 0-60 time on the website. It's there for all to see on you tube, no special conditions or skills needed. I know it's not 'green' but it's nice to have!
      Marco Polo
      • 3 Years Ago
      Good grief, such a lot of humourless puritans. The ad was designed to raise awareness among people with little or no knowledge of EV's. It was hugely successful because people love the image of bears. (not the reality, since bears, in general, are huge, bad tempered animals). But Bears create lot's of human emotion, and sympathy for the plight of the Polar Bear, has been hugely publicised, so the commercial becomes easily and widely recalled in conjunction with a positive image for Leaf, and Nissan, for many years . As an ad, that makes it hugely successful.
        skierpage
        • 3 Years Ago
        @Marco Polo
        I love the ad, and I agree with the criticism. The ad does nothing to appeal to people who might want to buy a Leaf to reduce running costs, skip the gas station, stop funding terrorists, improve USA's balance of payments, respond to all the Republican presidents exhorting them to "end America's addiction to foreign oil", drive a quieter car, have the latest technology, etc., etc. I believe those potential customer groups are significantly LARGER than the easy environmentalist target audience. It's nice for treehuggers that Nissan made an emotional case that buying the car averts damage to polar bear habitat, but it actively turns off all those potential customers who don't buy the very indirect connection, and even get offended by such attempts. I hope you're right and the majority get a positive image of Nissan and the Leaf. My dangerous extrapolation from gasoline-addled commenters on car forums is that some part of the American public concludes "Nissan tried to make me feel guilty with all that bogus green crap, therefore Leaf drivers are smug ********".
          Marco Polo
          • 3 Years Ago
          @skierpage
          @ SirVix, You are quite right! The ad does nothing for people concerned about stopping funding terrorists, improve USA's balance of payments, respond to all the Republican presidents exhorting them to "end America's addiction to foreign oil",etc, nor is it designed to! The first Prius, were always accused of being "smug ********".', and revelled in the recognition! Now, just like mobile phones or any other new technology, Hybrids are becoming commonplace. The leaf wants to create a corporate image of vaguely environmentally friendly,. (especially with female and gay buyers) The Leaf, and an appealing Bear, is a terrific way to do this. No advertisement appeals to everyone! But the demographic responses to this add were hugely successful. (Especially in cinema advertising.) Nissan does not rely on just one campaign to sell the Leaf. Nor are the responses on ABG, representative of general public opinion.
          • 3 Years Ago
          @skierpage
          You forgot to mention the biggest benefit. Cleaner local air-environment
      mylexicon
      • 3 Years Ago
      $300B trade deficit for oil, and a deeply recessed populace who are too stupid to imagine that small cars are useful or responsible. The green scene makes commercials about polar bears. I wonder why alternative energy is STILL in its infancy, and still in need of government handouts.
        krona2k
        • 3 Years Ago
        @mylexicon
        Certainly seems that way. I've been visiting this website for five years, I'd say it's been fairly obvious trouble has been brewing in all that time but as far as I can tell a vast majority of people still think efficient transport is 'silly'. Maybe in another five years things will be different.
          joceclam
          • 3 Years Ago
          @krona2k
          If we stopped subsidizing oil companies and-or taxed fuel at a similar level as our European counterparts, our "vast majority" would probably look at efficient transport in a different light. Owning a Ford Explorer because you have 2 kids wouldn't seem like "a right" when fuel costs 8$ a gallon.
          krona2k
          • 3 Years Ago
          @krona2k
          It might help but I'm English and live in the uk. So yes cars are more efficient on average I'm sure, but he attitude still seems to be that efficiency is 'silly' and that petrol is so expensive because the oil companies, speculator, government is ripping us off. There's never any consideration that petrol is expensive because we even now don't really see efficiency as something entirely desirable.
      budfox
      • 3 Years Ago
      LAME!!! Tree-huger and climate change brain washing. Give me a break. I buy an EV to come off foreign oil and ICE's malfunction by design. Sure, acceleration is also a valid buying inducement. No wonder the general public thinks EVs are for nerds and greentards only.
      Rotation
      • 3 Years Ago
      It just wasn't a very good ad. Who is it convincing anyway?
      Michael Walsh
      • 3 Years Ago
      That is such a cool commercial! I'm hugging my polar bear in joy right now (note that is not a euphemism). But at the same time he's not a real polar bear either...just a plush toy.
        ABG Sebastian
        • 3 Years Ago
        @Michael Walsh
        Yeah, and Nissan wasn't trying to fool anyone: http://green.autoblog.com/2010/09/14/nissan-takes-us-behind-the-scenes-of-the-too-cute-polar-bear-ad/
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