• 7
What's the logical way to advertise an egg-shaped, rather odd-looking electric vehicle on a tight budget? On Facebook, of course.

For Mitsubishi Motors' bargain-priced electric i, social media sites are ideal to spread the word. Greg Adams, Mitsubishi's vice-president of marketing and product planning, told Automotive News (sub. req.) that more than half of the i's advertising budget will goes towards social media and digital ads. That, according to AN, compares to the roughly 15 percent Mitsubishi typically spends on social media and digital ads for its other vehicles.

Mitsubishi has already set up a Facebook page for the i, with some content that can only be accessed by clicking the "Like" button. With no outside promotion, the quirky i currently has 3,218 "Likes." Click here if you'd like to become number 3,219.

[Source: Automotive News – sub. req.]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 7 Comments
      fairfireman21
      • 3 Months Ago
      That is more than we paid for a fully loaded HHR that will hold 4 people and a bunch of luggage, and also made a 360 mile trip in 6.5 hours not 6.5 days.
        mcdonaldtyler
        • 3 Months Ago
        @fairfireman21
        It's not a fair comparison
          fairfireman21
          • 3 Months Ago
          @mcdonaldtyler
          I know it is not: We have a better looking car, a car that can travel long distances, and a better suited car for a family.
        Jessica
        • 3 Months Ago
        @fairfireman21
        I think the lesson to be learned here is "to each his own". This car will not be suited to meet everyone's needs, and in fact, no car is - which is why we have options. How often do people pack their cars full of luggage and haul their family on a 360 mile trip? Maybe once per year? In which case, a rental car will meet this need just fine for people who own an EV. While the price of this car may be high as of now, once technology advances, I'm sure we'll see a drop in price and an increase in range. 10 years ago, I bought a new car for a little under $20k. It's luxurious amenities included a tape deck (no CD player!) and fancy manual windows. 3 years ago I bought a car for a little more than $20k (about the same price as an i) which came fully loaded (short of having a leather interior). Today, I can buy a car in the $20k range that will make the technology in my car look like it came from the stone-age. The fact that the i does not come with what your HHR may come with is not a fair comparison - you're talking about two different types of technologies here. You may be paying for heated seats and navigation in your car (actually, I don't know what your car comes with, but I'm just using these for the sake of argument), but what most people don't realize is that in the i and similar EVs, you're paying for the batteries - once batteries become cheaper to produce, the price of the car will likely drop and the inclusion of bells and whistles will begin.
      fairfireman21
      • 3 Months Ago
      The most likable car on the planet? Who the hell are they kidding? This thing is the dumbest looking car out there.
      hodad66
      • 3 Months Ago
      The car's looks are secondary to it's ability to change the way we travel. The Leaf, Volt and I Miev will all attract different buyers, non of which wear the masculinity, ego or sexual statement on the choice of their vehicle. A little cheaper would be nice...... ;-).
      Spec
      • 3 Months Ago
      Why didn't they cut it another $500 bucks to get it under the $20K barrier? That would help attract attention. I don't care how it looks, I'm more concerned with range. Doesn't that thing have a relatively small battery?