If you're one of the hordes of internet citizens who watch videos of Ken Block, Tanner Foust, Brian Deegan or Vaughn Gittin Jr. perform various acts of insanity from behind the wheel and think you can do better, Ford is giving you the chance to prove it. The automaker has just unveiled its new Octane Academy, which will pair fans up with their favorite maniacal driver for a little on-track training.

If you want a shot at jumping into the fray, all you need to do is work up a video that shows why you're better than the rest and fit for a weekend of challenges. Contest winners will be selected to compete against other horsepower-obsessed entrants before a final champion is selected. Those who beat out the rest on their respective team will take home big prizes, including a specially-designed vehicle penned by Block, Foust, Gittin Jr. or Deegan.

The first camp gets underway in November of 2011, and the contest is currently open and awaiting your video submission. Head over to Octane Academy for more information and check out the video and press release after the jump.



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Ford Goes Extreme with Launch of Octane Academy – Builds on Most Comprehensive Action Sports Program

Ford launches its first-ever action sports campaign aimed at Millennial enthusiasts with the Ford Octane Academy

Ford Octane Academy pairs fans with their favorite Ford action sports drivers – Ken Block,
Tanner Foust, Brian Deegan and Vaughn Gittin Jr. – for ultimate action sports fantasy camps

Ford's Millennial market share has grown 58 percent since 2007 through innovative programs and new products that are fun to drive and tech-savvy, including Ford Fiesta, Edge and all-new
Focus


DEARBORN, Mich., July 14, 2011 – Ford is taking action sports to the extreme with the launch of Octane Academy, a new consumer-focused program aimed at a younger, more diverse generation of action sports and race enthusiasts.

The Ford Octane Academy will unite ultimate fans with their favorite Ford action sports driver – Ken Block, Brian Deegan, Tanner Foust and Vaughn Gittin Jr. – for the unique opportunity to get behind the wheel and experience the extreme excitement of performance driving.

"Today's Millennial generation is extremely influential so our job is finding new and inventive ways of communicating and connecting with them, which includes building our presence in the multibillion-dollar world of extreme sports," said Jim Farley, Ford group vice president, Global Marketing, Sales and Service. "With an all-star lineup of drivers and vehicles, Ford is bringing fans directly into the excitement of action sports in a way only Ford can with the first-ever dedicated consumer experience for this energetic and expressive audience."

The ultimate adventure
Ford is giving fans a chance at the ultimate extreme sports experience with its action sports heroes. Through video submissions, fans tell their story of why they have what it takes to survive a weekend of on- and-off road challenges, running with Octane Academy's founding members – Block, Deegan, Foust and Gittin Jr.

Casting will take place nationwide, calling all enthusiasts of action and adventure and all levels of skill and ability. Four camps will be hosted over the course of the year, one by each founding member of Octane Academy. In each camp, contestants will go head-to-head in a battery of creative challenges and daunting dares over one long weekend.

Ford's action sports drivers will design their ultimate playground, hosting their respective elite winners on their terms and their turf. Each camp will give participants a crash course in how to fearlessly master the road while testing their attitudes, athleticism and audacity.

Participants will be pushed to the limit and their experiences shared with the world through the Octane Academy series. Drivers who perform up to the standards of the pros will win prizes, and the overall winner of each camp will be awarded a one-of-a-kind vehicle created by Block, Foust, Deegan or Gittin Jr.

The first fantasy camp will kick off in November, hosted by Ford RallyCross and Off-Road truck racer Deegan. He will have contenders revving their engine behind the wheel of an F-150 SVT Raptor. Similarly, infamous Gymkhana star Block will get contestants' adrenaline pumping behind the wheel of a Ford Fiesta. 2010 Formula Drift Champion Gittin Jr. will give competitors a heart-thumping thrill drifting in a Mustang, and X Games 16 Gold Medalist Foust will give participants the experience of a lifetime in a Ford Focus.

"Getting the chance to create my own challenges for the hardcore competitors who want to take on the challenge of Ford Octane Academy is going to be crazy," said Deegan. "I can't wait to bring the competitors to my spot, The Compound, to give them the ultimate Ford action sports adventure."

Reaching a new generation
Millennials watch, attend and participate in extreme sports, including action motorsports, more than any other athletic activity. Ford is investing in action sports through programs such as X Games and Octane Academy to reach out to this younger generation.

With more than 300 action sports competitions held around the world each year, more than 22 million athletes participating and generating $12.1 billion in annual U.S. retail sales, action sports are immensely popular.

"We know the Millennial generation is the next most influential generation beyond Baby Boomers, and with their interest in action sports, there is no better time for Ford to increase its presence in the world of extreme sports," said John Felice, general manager of Ford and Lincoln Marketing. "Octane Academy and Ford's action motorsports program were designed to bring the excitement and access of extreme sports to the heart of this new generation of enthusiasts, the Millennials."

Ford has the product lineup like never before that fits the lifestyle of these younger customers with the Fiesta, Mustang and all-new Focus.


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  • 17 Comments
      jakiek159
      • 3 Years Ago
      why you all talking smack? Jealous these guys prolly have the best job in the world?
      Myself
      • 3 Years Ago
      Will they teach Ken how to drive in WRC? or "Octane Academy, which will pair fans up with their favorite maniacal driver for a little on-track training" and will also team them up with an army of video editors.
        Elmo
        • 3 Years Ago
        @Myself
        So where's your video of your gymkhana run that was done in one take and has more views than Ken Blocks? Please, just go away, troll. Your hate for Ken Block is absolutely retarded.
      Andre Neves
      • 3 Years Ago
      Hype Academy is more like it.
      Alex Butti
      • 3 Years Ago
      @ Erik: Exactly right ! Those clows have done nothing for the sports (ok, maybe I am a little bit too harsh), they've done VERY VERY little, and sponsors hope that high profile rockstars will bring some momentum for the motorsport scenes. FAIL ! @ Elmo: Those "races" were done to entertain the audience You can't take X-Games seriously. Have you ever seen a fat racecar driver? Vaugh Gittin JR. is far from being fit. Racing requires to be fit, JR ain't fit. (BTW, drifting ain't racing, it's ballet with a car). If Ken Block is the reason why you JUST discovered Rally, than you haven't been around for long, have you? He's been doing POORLY in WRC, we'll see how much longer Ford keeps him around. Big corporates don't like to give money to people that don't win. Brian Deegan got tired of breaking bones in FMX, and realized there's much money to be made with the Metal Mulisha either. Tanner Foust is a movie stunt-car driver, period.
        Elmo
        • 3 Years Ago
        @Alex Butti
        Yeah, you're a moron... 1. Tanner Foust won gold medals in RallyX. He wasn't doing a super trick competition. It was actually racing. Despite to the total screw up that was last year's RallyX, it's still 1 of 2 gold medals he's won. He also held a record in a 600+hp Subaru Impreza WRX STI built by Crawford Performance in the Redline Time Attack unlimited class. Yeah, that's a WHOLE lot of movie stunt car driving.../sarcasm 2. Seeing pictures of Vaughn Gittin, Jr and actually seeing him in person are 2 very different things. He's not fat. He's far from it. He's very tall and he's very bulky. But fat? No. Oh and where did I say that drifting was racing? It's a MOTORSPORT. By the way, when's the last time you drifted a 2,900lb, 650hp, RWD drift spec car around a turn? Because you have to be pretty fit in order to do so. Because if he wasn't, he wouldn't of won the championship last year. 3. Brian Deegan is still apart of the Metal Mulisha. He still does FMX exhibitions and does the Step Up competition as much as possible at the X Games. Just because he moved on to another sport, doesn't mean he didn't do anything for motorsports. He showed that a rookie can win the championship while being surrounded by the best of off-road racing. 3. Where did I say I just discovered rally? Reading comprehension much? First you think I said drifting was racing, now you think I said I just discovered rally. I was saying that he put international rally into the spotlight in the US because of the millions of views and publicity his gymkhana videos have received. My point: If you can do any better for motorsports, then go do it. Ever heard of the saying "Put up or shut up"? Stop claiming these guys did nothing for motorsports and go show that you're better than them. Of course, you won't. Because you're just a lost keyboard warrior who thinks he could.
        Rampant
        • 3 Years Ago
        @Alex Butti
        You are more then likely just jealous that any of these guys could literally drive circles around you.
      Erik
      • 3 Years Ago
      This would be great...if either of these guys had ever won anything that mattered in motorsport. Why are we hyping up also-rans and never weres and not rigorously searching for American drivers capable of competing on the world stage?
        Elmo
        • 3 Years Ago
        @Erik
        Never won anything in motorsports? You don't do research, do you? Tanner Foust - multiple wins in the Rally America series. 2-time X Games RallyX gold medalist. Multiple round wins in Formula D. Held a Redline Time Attack record for numerous years with Crawford Performance. Brian Deegan - Lucas Oil Off Road Racing champion in his rookie year. Multiple X Games medalist, including a silver in RallyX last year. Vaughn Gittin, Jr. - 2010 Formula D champion and considered to be one of the best INTERNATIONAL drifters in the world. Ken Block - Multiple Rally America wins and multiple X Games medalist. He's the reason why some of us even know about rallying in this country. He's done a lot for motorsports despite having dismal finishes (if he even finishes) in the WRC.
      Redline
      • 3 Years Ago
      They should call them the Flatbrim Brigade
        tinted up
        • 3 Years Ago
        @Redline
        I am tired of all of the advertising involving men with their arms crossed. Does every guy now have to cross his arms to look tough? I would rather strike a pose that's a little more loose, but hey I am a loose guy.
      singin_007
      • 3 Years Ago
      Looks pretty cool, but based on my AutoX times I would pretty much suck at this. =D
      mikael.mason
      • 2 Years Ago
      When i heard about this i almost had an heart attack no crap. ken i def want to be on your time if i get picked learn the way of the Ken Block and kill it or die trying.. i love driving id say im married to it! even if i dont get picked keep the way of Ken alive you kill it! forever your fan mikael mason.
      Dennis Dawson
      • 1 Year Ago
      What type of mini truck did I see on your show. Who makes them and how can they be contacted. thanks doubled5000@gmail.com
      Mike Schader
      • 3 Years Ago
      I still love that Foust showed up at Ken Block's Gymkana Grid and threw him out of his own party.
      ajbergal
      • 3 Years Ago
      you might want to spell foust's name right in the title of the article
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