- Jul 12, 2011
Ferrari standing in the way of Lancia Stratos revival's production?
New Lancia Stratos – Click above for high-res image gallery
Ferrari is not exactly a company we'd categorize as territorial. Competitive, sure. But territorial? Hardly. Not when you the upper end of sister-company Maserati's GranTurismo range starts nudging into the Ferrari California's market, and not when the Alfa Romeo 8C Competizione attracted Maranello's customers, too. But the New Stratos project seems to be a different story.
Like the original, the revived Lancia supercar relies on Ferrari mechanicals. And, as its creators point out, Ferrari chairman Luca di Montezemolo only had good things to say about the outcome. But saying nice things and backing it up with support are two different matters entirely. All the more so for specifically getting in the way.
According to the project's website, they've reached a bit of an impasse as Ferrari is not allowing its suppliers – namely Pininfarina, which put the New Stratos together – to take the car from the one-off it currently is to a limited production prospect. This despite the more than 40 preliminary orders its backers have received from prospective buyers.
As a result, the people behind the New Stratos are looking into other avenues for production. But while there are lots of coachbuilders out there that could probably do a very nice job at it, we have to wonder which of them would be willing to raise the ire of the Prancing Horse should they go against its influential management's dictates.