• Jul 12, 2011
New Lancia Stratos – Click above for high-res image gallery

Ferrari is not exactly a company we'd categorize as territorial. Competitive, sure. But territorial? Hardly. Not when you the upper end of sister-company Maserati's GranTurismo range starts nudging into the Ferrari California's market, and not when the Alfa Romeo 8C Competizione attracted Maranello's customers, too. But the New Stratos project seems to be a different story.

Like the original, the revived Lancia supercar relies on Ferrari mechanicals. And, as its creators point out, Ferrari chairman Luca di Montezemolo only had good things to say about the outcome. But saying nice things and backing it up with support are two different matters entirely. All the more so for specifically getting in the way.

According to the project's website, they've reached a bit of an impasse as Ferrari is not allowing its suppliers – namely Pininfarina, which put the New Stratos together – to take the car from the one-off it currently is to a limited production prospect. This despite the more than 40 preliminary orders its backers have received from prospective buyers.

As a result, the people behind the New Stratos are looking into other avenues for production. But while there are lots of coachbuilders out there that could probably do a very nice job at it, we have to wonder which of them would be willing to raise the ire of the Prancing Horse should they go against its influential management's dictates.


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    • 1 Second Ago
  • 20 Comments
      • 3 Years Ago
      [blocked]
      Steve
      • 3 Years Ago
      Not a good idea Ferrari. Lancia is below Ferrari and has always been. Production of the Stratos should begin with help from the Ferrari factory. Lets see what the boss has to say on that one. Sergio where are you?
      Bill Burke
      • 3 Years Ago
      If Ferrari is standing in the way of Lancia, then it is standing in the way of Chrysler which needs a Crossfire replacement. As the owner of two Crossfires, I can't tell you the raves I get everytime I drive these outstanding Chryslers or display them at car shows. The Crossfire did well in creating a niche for Chrysler in the luxury sports car segment and a replacement is anticipated by folks like me. Move over Ferrari, Chrysler needs to fill a hole left by Mercedes.
        Redline
        • 3 Years Ago
        @Bill Burke
        The hardtop does look like a dog taking a poop though.
      'Vin
      • 3 Years Ago
      This sucks, but I'm not surprised. Didn't Ferrari put the kibosh on Glickennhaus naming his P4/5 Competizione a Ferrari?
      Agent55
      • 3 Years Ago
      Don't be jerks Ferrari, a few dozen of these sitting in climate-controlled museum/garages aren't gonna threaten your precious 458.
      • 3 Years Ago
      [blocked]
      avatar-ds
      • 3 Years Ago
      Ahh, so this re-skinned second-hand Ferrari designed to cannibalize the totally unrelated legendary rally cross name finally flops. Well, some things really have to rest where they are rather than be abused in bouts of cash squeezing mimicry.
      Dani
      • 3 Years Ago
      Screw Ferrari, they make fugly cars now... build it.
      Mr. Sunshine
      • 3 Years Ago
      Relax. It's not like someone who wants to buy a Ferarri will decide to get the Stratos instead. They'll just get both if they're good enough. You're selling these cars to people with money who buy or lease a thousand of these cars without financing.
      QAZZY
      • 3 Years Ago
      This will sit next to my Audi Quattro concept in my 'reborn retro rally car' garage. Sex.
      Jules
      • 3 Years Ago
      I don't see why this should be such a big issue. Ferrari has no relation to rallying and Lancia has nothing to do with track racing. They also belong to the same group, FIAT, so if it's a matter of money the profits could simply be divided to account for the Ferrari technology and the Lancia Stratos brand image.
        quuppa70
        • 3 Years Ago
        @Jules
        Staratos should be V6 and more rally oriented car than this V8 engined street car, this has nothing commong with old Stratos, and btw Lancia has history with track racing but not with Stratos. But thats true they dont want to step Ferrari territory, this was seen already with Alfa 8C, it could have had much more powerful engine but thats not possible within same owner...
        Alexandro Velardi
        • 3 Years Ago
        @Jules
        this has nothing to do with lancia nor ferrari, that's why... it's an indipendent project
          Jules
          • 3 Years Ago
          @Alexandro Velardi
          nothing? A very large slice of the metal under that skin was lifted straight from a 430 Scuderia, including the engine and electronics. Then, Lancia let them borrow their brand name and logo...if they didn't, the people behind the project would be spending more time in court than behind the wheel, especially if they tried SELLING the car as a Lancia without permission, making money off the brand image. So yeah, I think it has a lot to do with Ferrari and Lancia, and should be resolved by FIAT with group logic in mind.
      • 3 Years Ago
      [blocked]
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