• Jul 11, 2011
Infiniti is looking for ways to make your life easier, and not just with the continued improvement of its vehicles, either. In fact, the automaker has just launched a new service called Infiniti Personal Assistant, and it puts a team of professionals at your beck and call 24 hours a day.

Offered as a complimentary service to new Infiniti owners, the IPA program allows owners to be connected to a live assistant at any time of day when the owner is out driving, by dialing up the service through the vehicle's Bluetooth system, or while away from the car through the owner's cell phone.

Once connected, the live helpers are able to offer up answers, advice or assistance on topics ranging from:
  • Directory Assistance and Driving Directions
  • City Guides
  • Weather Forecasts
  • Dining Suggestions and Reservations
  • Movie Times and Reviews
  • Travel Arrangements
  • Emergency Assistance
  • Schedule Reminders
  • Stock Market Information
  • Sports Scores and Stats, General Trivia Answers
  • Consumer Product Reviews and Price Comparisons
This service remains a no-cost feature for the first four years of new-Infiniti ownership. Companion accounts can be added on so that your significant other or kids can use the service, but those ones will cost you. Additionally, Infiniti will offer the service as an option on used vehicles, with certified pre-owned cars eligible for a four-year plan and non-CPO cars able to grab a one-year package.

Keep on reading for the full press release, which is posted after the jump.
Show full PR text
"INFINITI PERSONAL ASSISTANT" OFFERS 24-HOUR CONCIERGE SERVICE AS PART OF THE INFINITI TOTAL OWNERSHIP EXPERIENCE®

– Every New Infiniti Now Comes With Unlimited, 4-Year Complimentary Access to "Anything, Anytime, Anywhere" Task Assistance Agents –


Infiniti today announced the national launch of its complimentary Infiniti Personal Assistant benefit, which provides new Infiniti owners with unlimited 24-hour access to a live team of professional assistants. Accessible primarily through the owner's mobile phone, either synched in-vehicle through the Bluetooth® Hands-free Phone System voice command or away from the vehicle, callers can ask for answers or assistance on a range of topics and tasks, including:
-Directory Assistance and Driving Directions
-City Guides
-Weather Forecasts
-Dining Suggestions and Reservations
-Movie Times and Reviews
-Travel Arrangements
-Emergency Assistance
-Schedule Reminders
-Stock Market Information
-Sports Scores and Stats, General Trivia Answers
-Consumer Product Reviews and Price Comparisons

"The new Infiniti Personal Assistant benefit is a great addition to the Infiniti Total Ownership Experience®, providing true 'anything, anytime, anywhere' concierge service with the personal touch of talking to real people, not some computer data site," said Infiniti Americas Vice President Ben Poore. "There's seemingly no limit what Infiniti Personal Assistant can do for you – adding to the pleasure of driving and owning an Infiniti vehicle."

Infiniti is the first luxury automobile brand to offer this type of service nationally in the United States. Infiniti purchasers are registered with the service before taking delivery of their new Infiniti M, G, QX, FX or EX, and can begin utilizing the service immediately. Along with owners' cell phones, assistance is also available via e-mails, text messaging and online portals.

The Infiniti Personal Assistant benefit is offered at no cost for the first four years of Infiniti ownership. In addition, 4-year companion accounts (providing access from an additional phone number) are also available at a minimal cost, as are 4-year Certified Pre-Owned and 1-year Infiniti pre-owned vehicle accounts.

"Whether making dining reservations at your favorite restaurant, making an online purchase, or just catching up with the latest sports scores, there are just so many benefits to using the Infiniti Personal Assistant that you'll wonder how you got along without it before," adds Poore.

The rollout of Infiniti Personal Assistant begins today, after a highly successful nine-month test period in four major cities, and will be available in all markets within the next 90 days. Top user topics to date have included directory assistance, dining suggestions and driving directions. Infiniti Personal Assistant is supported by MyStar, Dallas, TX.

The Infiniti Total Ownership Experience® begins with the commitment to deliver personalized service and professionalism at every stage. It is about responding to individual needs and providing comprehensive programs such as roadside assistance, service loan cars and trip interruption to make each particular ownership experience easy, comfortable and more pleasurable.


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    • 1 Second Ago
  • 15 Comments
      BG
      • 3 Years Ago
      Every company that wants to attract customers that it thinks has disposable money does this doofy concierge stuff. BMW has this service, the Merrill Lynch credit card has a concierge, and others. So you can get the concierge to find a high price airline ticket, big deal. Do many customers use these services? Really rich people already have services or personal assistants who can buy the theater tickets or order the pastrami sandwich.
      Autothoughts
      • 3 Years Ago
      So it is a little like Onstar without the safety benefits and you have to use your own phone. Sure you don't pay a subscription, but you are paying for it when you buy the car. I feel the 24hr staff will be pretty bored. They will have lots of time to update their TPS reports. IPA will always stand for Indian Pale Ale in my eyes and in my mouth.
        Levi Riel
        • 3 Years Ago
        @Autothoughts
        I agree
        • 3 Years Ago
        @Autothoughts
        [blocked]
      • 3 Years Ago
      [blocked]
        BG
        • 3 Years Ago
        When are you going to figure out that logical thinking doesn't go far in USA today? By the way, why do women have so much money? Where does it come from? What's the secret of seemingly infinite income?
      MoonMan
      • 3 Years Ago
      I'm pretty sure my cell phone can look all of these up faster than i can ask them
      Jason H
      • 3 Years Ago
      Nothing you can't get with a smart phone/internet. Whole lotta crap I don't really need.
      tenspeeder
      • 3 Years Ago
      Call us any time you are out driving.... Oprah's gonna have a heart attack over that recommendation
      Andrey Bolbat
      • 3 Years Ago
      How about making at least one best-in-class car first?
      MMS
      • 3 Years Ago
      Didn't Ford sort of play around with something like this in 2001 or 2002? I vaguely remember something like this being an option on my LS in '02.
      SloopJohnB
      • 3 Years Ago
      My wife wants a personal shopping assistant, someone who is identical to her size and can do her clothes shopping. Infiniti are you listening?
      curiousxxxgeorge
      • 3 Years Ago
      Sounds like a low-tech version of Onstar. Even the company providing the service, Mystar, sounds like Onstar. http://www.mystarauto.com/ I do tend to use the Onstar service, it beats fumbling with a smartphone when driving. Usually for stuff like finding a specific chain restaurant or something like that when on the road (find me the nearest Jimmy Johns). Though Onstar downloads the directions to the navigation. How would this service work? Do they just stay on the line with you?
      steelechris
      • 3 Years Ago
      Considering how this was almost an afterthought from the dealer when I got my car, I'm surprised it is such a big deal. I don't even know where the card is with the number to call...
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