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Infiniti is looking for ways to make your life easier, and not just with the continued improvement of its vehicles, either. In fact, the automaker has just launched a new service called Infiniti Personal Assistant, and it puts a team of professionals at your beck and call 24 hours a day.

Offered as a complimentary service to new Infiniti owners, the IPA program allows owners to be connected to a live assistant at any time of day when the owner is out driving, by dialing up the service through the vehicle's Bluetooth system, or while away from the car through the owner's cell phone.

Once connected, the live helpers are able to offer up answers, advice or assistance on topics ranging from:
  • Directory Assistance and Driving Directions
  • City Guides
  • Weather Forecasts
  • Dining Suggestions and Reservations
  • Movie Times and Reviews
  • Travel Arrangements
  • Emergency Assistance
  • Schedule Reminders
  • Stock Market Information
  • Sports Scores and Stats, General Trivia Answers
  • Consumer Product Reviews and Price Comparisons
This service remains a no-cost feature for the first four years of new-Infiniti ownership. Companion accounts can be added on so that your significant other or kids can use the service, but those ones will cost you. Additionally, Infiniti will offer the service as an option on used vehicles, with certified pre-owned cars eligible for a four-year plan and non-CPO cars able to grab a one-year package.

Keep on reading for the full press release, which is posted after the jump.
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"INFINITI PERSONAL ASSISTANT" OFFERS 24-HOUR CONCIERGE SERVICE AS PART OF THE INFINITI TOTAL OWNERSHIP EXPERIENCE®

– Every New Infiniti Now Comes With Unlimited, 4-Year Complimentary Access to "Anything, Anytime, Anywhere" Task Assistance Agents –


Infiniti today announced the national launch of its complimentary Infiniti Personal Assistant benefit, which provides new Infiniti owners with unlimited 24-hour access to a live team of professional assistants. Accessible primarily through the owner's mobile phone, either synched in-vehicle through the Bluetooth® Hands-free Phone System voice command or away from the vehicle, callers can ask for answers or assistance on a range of topics and tasks, including:
-Directory Assistance and Driving Directions
-City Guides
-Weather Forecasts
-Dining Suggestions and Reservations
-Movie Times and Reviews
-Travel Arrangements
-Emergency Assistance
-Schedule Reminders
-Stock Market Information
-Sports Scores and Stats, General Trivia Answers
-Consumer Product Reviews and Price Comparisons

"The new Infiniti Personal Assistant benefit is a great addition to the Infiniti Total Ownership Experience®, providing true 'anything, anytime, anywhere' concierge service with the personal touch of talking to real people, not some computer data site," said Infiniti Americas Vice President Ben Poore. "There's seemingly no limit what Infiniti Personal Assistant can do for you – adding to the pleasure of driving and owning an Infiniti vehicle."

Infiniti is the first luxury automobile brand to offer this type of service nationally in the United States. Infiniti purchasers are registered with the service before taking delivery of their new Infiniti M, G, QX, FX or EX, and can begin utilizing the service immediately. Along with owners' cell phones, assistance is also available via e-mails, text messaging and online portals.

The Infiniti Personal Assistant benefit is offered at no cost for the first four years of Infiniti ownership. In addition, 4-year companion accounts (providing access from an additional phone number) are also available at a minimal cost, as are 4-year Certified Pre-Owned and 1-year Infiniti pre-owned vehicle accounts.

"Whether making dining reservations at your favorite restaurant, making an online purchase, or just catching up with the latest sports scores, there are just so many benefits to using the Infiniti Personal Assistant that you'll wonder how you got along without it before," adds Poore.

The rollout of Infiniti Personal Assistant begins today, after a highly successful nine-month test period in four major cities, and will be available in all markets within the next 90 days. Top user topics to date have included directory assistance, dining suggestions and driving directions. Infiniti Personal Assistant is supported by MyStar, Dallas, TX.

The Infiniti Total Ownership Experience® begins with the commitment to deliver personalized service and professionalism at every stage. It is about responding to individual needs and providing comprehensive programs such as roadside assistance, service loan cars and trip interruption to make each particular ownership experience easy, comfortable and more pleasurable.