After four years of 'will-it-won't-it,' a report from WDIV Local 4 News in Detroit indicates that Audi has finally decided to build a plant in the U.S. According to that source, questions remain about where to build it and what to build there, but its future is certain. However, Four-Rings boss Rupert Stadler indicated "those decisions will be made in the next 36 months," leading us to believe there's yet a ways to go.

A summary of the timeline: Way back in January of 2008, Audi USA boss Johan de Nysschen said there were no plans for a factory here, and the company wouldn't need one until it was moving 150,000 cars per year in the 50 states. In May of that year, the brand said it would need to share the factory that VW was building. In November of that year, VW Group boss Martin Winterkorn said Audi needed an American factory to meet its sales goal of 200,000 sales per year. Last year Stadler told Automobilewoche that it didn't need to build it's own plant in the U.S., that it "could build a car in the U.S. in six months" at VW's new Chattanooga plant. Just last month, Audi said it would decide in the next 12 months whether to build in the U.S.

Audi sold 101,629 cars here in 2010, and expects to hit 114,000 this year. According to the brand's own math, that would make a U.S. plant a looming necessity. In February, Automobile hinted at a plant expansion at the Chattanooga factory that would produce a VW crossover, with enough extra capacity to include Audi and Porsche high-roofed vehicles.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 14 Comments
      Ron Faldik
      • 3 Years Ago
      Once the deal with Obama they will take it to another country....
        brian
        • 3 Years Ago
        @Ron Faldik
        If folks like you are going to be the ones applying for work there, Audi might as well not bother.
        Mark
        • 3 Years Ago
        @Ron Faldik
        Too funny. The Obama-haters have to vent 24 hours a day, no matter how irrelevant their comments are.
      Carlos Cruz
      • 3 Years Ago
      Eh... When I buy a German Luxury car, I expect a German Luxury car, as in not made by Americans. Guess I'm going to have to watch out for "Made in USA" stickers in Audi dealers now too.
      • 3 Years Ago
      [blocked]
        • 3 Years Ago
        [blocked]
      wonky donky.
      • 3 Years Ago
      If they open one here, they'd better do it in a non-UAW state like Alabama, or not at all. Mexico FTW.
      • 3 Years Ago
      [blocked]
      xcatchmyshadowx
      • 3 Years Ago
      they should have finalized it long ago, so hurry Audi!. look at BMW, one of the main reasons that it is strong in the U.S. is because it has its own procution facility there.
      transam
      • 3 Years Ago
      I'm always glad to see new jobs created, especially in the manufacturing business. Purchasing a car built here helps our economy far more than a foreign-made car even if its not a "domestic" name-plate. We need to open more factories. I always look for "Made in USA" products and proudly buy them.
    • Load More Comments