- Jul 7, 2011
Hyundai replacing Sanyo ad in London's Piccadilly Circus
Hyundai has managed to finagle itself a spot in Piccadilly Circus, replacing Sanyo, who took over from Panasonic 17 years ago. For the privilege, Hyundai is expected to pay England's Land Securities between £1m and £5m a year. For a little perspective on how rare this change is, consider this: Coca-Cola has had its spot in Piccadilly since 1955.
Before Hyundai takes over its spot this fall, Land Securities will change the sign from neon to LED illumination.