For the first time since 1994, one of the famed Piccadilly Lights is changing. The enormous illuminated advertising banners in Piccadilly Circus, London's equivalent of Times Square, are iconic tourist attractions, as well as monuments to the power of corporate advertising.

Hyundai has managed to finagle itself a spot in Piccadilly Circus, replacing Sanyo, who took over from Panasonic 17 years ago. For the privilege, Hyundai is expected to pay England's Land Securities between £1m and £5m a year. For a little perspective on how rare this change is, consider this: Coca-Cola has had its spot in Piccadilly since 1955.

Before Hyundai takes over its spot this fall, Land Securities will change the sign from neon to LED illumination.


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    • 1 Second Ago
  • 12 Comments
      LeadHead
      • 3 Years Ago
      Autoblog's staff apparently can't read. Samsung replaced Panasonic, and Sanyo has been there since 1984...
      • 3 Years Ago
      [blocked]
      vvk
      • 3 Years Ago
      Oh no, will it burst into flames next?!
      • 3 Years Ago
      [blocked]
      mojonaut
      • 3 Years Ago
      And it's still the feckin' Irish digging holes in the pavement. I wish they didn't all bugger off from here because they've left a load of them open.
      bonamana
      • 3 Years Ago
      it shows how the world change rapidly, I recently watched copa america cup soccer game. usually, those stadium ads has japanese firm's ads but,not any more instead I see two korean ads; Kia and Lg. things have been changed.
      gregmlr
      • 3 Years Ago
      Sanyo's ad didn't replace Panasonic, Samsung's ad did. Sanyo has had a sign in the same spot since the 70's.
      • 3 Years Ago
      [blocked]
      soundbargaming
      • 3 Years Ago
      Have you ever been in a Piccadilly line? It IS a circus. I told the woman 3 times I wanted mashed potatoes and she gave me mac and cheese.