Audi denied TDI trademark by European court
According to Autobild, Audi went to the European Union courts in Luxembourg – on behalf of its parent company as well in its own right – to secure dominion over the TDI badge, but in a ruling this week, the judge ruled that the acronym is not theirs alone. Apparently the judge felt that the letters apply to a technology that is common with other automakers – namely turbocharged diesels with direct injection – and therefore rejected Audi's claim of ownership.
The company apparently owns the name in individual countries, so any attempt by a rival automaker to use the name would undoubtedly prove difficult. But as far as the European Union is concerned, it's not illegal.
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