Word on the web is that Nissan is mulling the notion of bringing back the Datsun name. According to The Truth About Cars, reports are emerging that the Japanese automaker will employ its old moniker in emerging markets for new, inexpensive models. Specifically, the cars are slated to cost no more than $5,000. That kind of coin likely won't fetch buyers much more than an engine and a couple of doors, but that's just fine by our reckoning. Unfortunately, the news means that American buyers won't be able to sink their teeth into a resurrected 510 anytime soon.
The reports haven't said exactly where the Datsun name will show up. In fact, the plan seems to still be awaiting the go-ahead from the suits at Nissan. Still, if approved, there's a chance that your next overseas rental will wear a Datsun badge on the hood.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 22 Comments
      JonZeke
      • 3 Years Ago
      Wouldn't it be great if these cars are built with principles of simplicity akin to Gordon Murray's IStream concept? What if they were styled like a proper continuation of the 1970s Datsun greats? 2200lbs boxy, 21st century uber compact sedans and notchbacks, a 2000lbs roadster or coupe. Wouldn't that be nice?
      Mark_H
      • 3 Years Ago
      "That kind of coin likely won't fetch buyers much more than an engine and a couple of doors.." Sounds like my '83 Datsun/Nissan truck, simple and bulletproof.
      lne937s
      • 3 Years Ago
      If they did funky little retro Kei cars like the Figaro again, I could see this working: http://en.wikipedia.org/wiki/Nissan_Figaro
      Tweaker
      • 3 Years Ago
      Changing their name in the first place was one of the great corporate blunders.
      throwback
      • 3 Years Ago
      Makes no sense. They spent a fortune changing Datsun to Nissan. Just use the Nissan name, hopefully these emerging markets will become mature markets, and they will want to continue buying the Nissan brand.
      John S
      • 3 Years Ago
      I like the Datsun name, but now I'm confused. I thought Dacia was supposed to be the resurrected and repositioned brand for emerging markets? So would this just be for primarily Asian markets (i.e. China, India)? Its not a bad idea, just be be careful with proliferating brand names that have too much overlap.
        onewayroll
        • 3 Years Ago
        @John S
        Dacia is already on sale across eastern Europe and most of western Europe.
      adam512
      • 3 Years Ago
      This would be great! Back to how old cars were, simple just an engine, 4 wheels and seats thats it! Who knows this could mean a whole spin off for nissan creating lots of cheaper cars, that do not neccessarily have to sacrifice on the quality and reliability like the original datsuns :D I think this is a very clever and profitable move !
        LJSearles
        • 3 Years Ago
        @adam512
        I'm gonna say i think brakes would be handy too.
        Basil Exposition
        • 3 Years Ago
        @adam512
        "This would be great! Back to how old cars were, simple just an engine, 4 wheels and seats thats it!" This only flies in the third world. Sorry, but it is illegal to sell a new car like that in the US.
      Hazdaz
      • 3 Years Ago
      This rumor pops up every couple of years so I won't believe it till I see it. Even if the brand it aimed at just the developing world, it would still be kind of cool to see them back.
      EnzoHonda
      • 3 Years Ago
      "Father, what kind of car is that?" "Datsun is a lousy car."
      StreetsideStig
      • 3 Years Ago
      I liked the Cameo in the new Transformers movie. Probably my favorite car in the film.
        onewayroll
        • 3 Years Ago
        @StreetsideStig
        Cameo??? Camaro. And what the hell has that to do with Datsun?
        xxdreadboixx
        • 3 Years Ago
        @StreetsideStig
        He was talking about the cameo for the short appearance of the yellow 510. A cameo role or cameo appearance (often shortened to just cameo; English pronunciation: /ˈkæmɪoʊ/) is a brief appearance of a known person in a work of the performing arts, such as plays, films, video games[1] and television -Ratsun
      brian
      • 3 Years Ago
      I like the idea - Could be Nissan's Scion...
      jbm0866
      • 3 Years Ago
      Make a bare bones 240Z look alike for under $20k and I'll head down to the first Datsun dealership that opens up..
    • Load More Comments