Volvo C30 Polestar Performance Concept Prototype – Click above for high-res image

If you ever looked at ads that suggested their station wagons were the next logical step up from a Lotus, well, you can stop snickering. Sure, it may still be a long shot, but Volvo appears to be getting serious about offering performance-oriented automobiles.

A couple of weeks ago, we brought you a report that indicated Volvo was forging a closer relationship with Polestar, the racing outfit that fields the company's entries in the Scandinavian and World Touring Car Championships. Volvo, it seemed, had already turned to Polestar to squeeze a bit of extra juice from its S60 and XC60 R-Design models, and according to the report, was prepared to utilize Polestar's talents even more in the future.

A clearer picture of that that partnership is now emerging, and so far, it looks promising. Their first collaborative project is tipped to be a production version of the baby-blue, 400-horsepower, all-wheel drive C30 hatchback unveiled last year. If given the go-ahead, we could be looking at a limited run of 500 cars priced around £50,000 in the UK – about the same as a BMW M3.

Like the concept, the production Volvo/Polestar C30 would be the first to carry the PCP badge – referring not to the chemical narcotic, but standing, somewhat repetitively, for Performance Concept Prototype. Similar high-performance versions of Volvo's other products would follow and wear the same nameplate, creating a subdivision for Volvo that would be equivalent to what Mercedes-Benz has in AMG and what BMW does with its M division.


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  • 43 Comments
      Room13
      • 3 Years Ago
      What has happened to the autoblog commentariet? I don't think any auto enthusiasts check this site anymore. A 400hp Volvo hatchback is about the coolest thing that could possibly be made. M3? Status car. I'll take this any day.
        ReturnZero
        • 3 Years Ago
        @Room13
        +1'd. Hasn't anyone seen the Top Gear with this car in it? Sign me up.
      Room13
      • 3 Years Ago
      Can I also put the price complaints to bed? First, I doubt anybody saying it's too expensive has the means for it anyway. I absolutely do not. Secondly, Mitsu Evo FQ400; £60K. Third, Audi TTRS; £60K and less power to boot. A hotted up Focus? Only as much as a TTRS is a hot Golf.
      kevsflanagan
      • 3 Years Ago
      If this helps Volvo shed the "Safe boring family car" then I'm all for it. The C30 if memory serves runs off the same platform of the Mazda 3 so it already has good DNA.
      John
      • 3 Years Ago
      I have an '07 S60R, love it. Would love to buy something like this when it is time. Just hope they make it as pleasant a daily driver as they did the S60R / V70R - with things like a large range of soft-to-firm in the adjustable suspension, and folding rear seats. If they want to make it something that will be treasured for years to come, they ought to use metallic paint (instead of flat) to mitigate fading (Volvo's flat "passion red" fades badly), and use a more durable leather than they threw into the old R's (louse fading Nordkap). And if the engine is going to be transversely mounted, as it is in the current C30 and old R cars, they better do something (more than a mere nitriding) to beef up that angle gear!
      goober1424
      • 3 Years Ago
      This is excellent news. Take the fight to the streets Volvo!
      Shomare
      • 3 Years Ago
      #1 Volvo C30 fanboy here and all I can say is 80K! Not even at 50K. My pockets aren't that deep.
      Leviathan18
      • 3 Years Ago
      That color that wheels that engine that drivetrain, volvo be a man and make it a regular car
      MikeInNC
      • 3 Years Ago
      Having driven the last S60R (chipped) and with this being AWD, +100 extra horses and a lighter car to boot, I'm guessing the performance would definitely get your attention. I also think this is a great body style and quite reminiscent of the original P1800 (granted, far more modern but eh cues are there). In capable hands, I think this thing would surprise a LOT of people at the track.
      • 3 Years Ago
      [blocked]
      dave and mary
      • 3 Years Ago
      Sure - when I'm thinking of a performance coupe or sedan, Volvo will be in the mix. Right. Only if I want my daughters to remain virgins.
      Javanese
      • 3 Years Ago
      Wow... nearly $60k for basically a hopped up Focus. What kind of weed that they got there in Sweden? I want a hit too.
      • 3 Years Ago
      [blocked]
        tinted up
        • 3 Years Ago
        IDK if Volvo is that bad... My BMW never needs service... Neither does my datsun.
        Shiftright
        • 3 Years Ago
        The article says 'Volvo' not 'BMW'
          m5nm3
          • 3 Years Ago
          @Shiftright
          Shiftright, are you speaking from experience or did someone tell you BMWs were unreliable? Gotta love the internet speculation from the ppl who've never even owned a BMW.
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