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Mazda Demio - Click above for high-res image gallery

On Thursday, Mazda launched the its slightly remodeled Demio (aka the Mazda2 in this neck of the wood) subcompact in Japan. The facelifted Demio is the first vehicle to get Mazda's fuel-saving 1.3-liter SkyActiv gasoline engine.

The Demio, which starts at 1.15 million yen ($14,240 U.S. at the current exchange rate), returns the equivalent of 58.8 miles per gallon on Japan's JC08 evaluation cycle. That, according to Mazda chief executive officer, Takashi Yamanouchit, is equal to the fuel economy rating of the Honda Fit Hybrid subcompact, priced from 1.59 million yen ($19,776 U.S.). The company had promised the Demio would undercut hybrid rivals in the same segment.

Mazda says that since opening its order books on June 9th, 6,500 orders have been logged for the fuel-frugal Demio hatchback, equivalent to 108 percent of the monthly sales target of 6,000 units. This is the first step in Mazda's plan to improve its fleet fuel economy some 30 percent by 2015, compared with 2008 levels, and eventually equip all of its vehicles with SkyActiv engines and transmissions by 2016.


  • Mazda Demio front 3/4

  • Mazda Demio rear 3/4

  • Mazda Demio front 3/4

  • Mazda Demio rear 3/4

  • Mazda Demio front 3/4

  • Mazda Demio rear 3/4

  • Mazda Demio front 3/4

  • Mazda Demio rear 3/4

  • Mazda Demio front 3/4

  • Mazda Demio rear 3/4

  • Mazda Demio interior

  • Mazda Demio interior

  • Mazda Demio interior

  • Mazda Demio gauges

  • Mazda Demio badge

  • Mazda Demio gauges

  • Mazda Demio SkyActiv Engine

  • Mazda Demio engine

  • Mazda Demio piston

  • Mazda Demio engine


[Source: Ward's Auto – sub. req.]


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    • 1 Second Ago
  • 11 Comments
      Fdsaf Fdsa
      • 5 Months Ago
      http://benzlogo.com Fashion Female attire Gold autumn, personality Men's clothing + Shoes, Travel bag that grabs an eye coat + Chao packet wander on the beach with fashion Free transport
      Bryan Lund
      • 5 Months Ago
      We in the U.S. will be able to buy Mazda 2's with this new SkyActiv 1.3 liter but 3-cyl? Don't know if we'll get that...we'll probably get the 4 cyl. We don't do really small very well in this country, though I am very interested in buying a 6-speed Maz2 with SkyActiv 1.3 liter and great mpg. Just makes sense to me and I've been wanting to row my own gears again, too.
      TIMMAH!
      • 5 Months Ago
      That engine in a sexier body please! I would love to get 60mpg in a MX-5 Miata!
      2 Wheeled Menace
      • 5 Months Ago
      SIGH... so why are we getting the crappy one again? Seriously, all the American branches of automakers make mistakes with their econo cars hardcore, until CAFE forces them into doing otherwise. We get the low tech engines and the stale leftover bodies.. what's the deal? Never have that problem with the larger cars. It wasn't this way in the 90's or 80's, even BMW and Mercedes were selling us 4 cylinder cars. Sorry to go there, but it seems almost conspiratorial.
        2 Wheeled Menace
        • 5 Months Ago
        @2 Wheeled Menace
        Now thinking about it, i think American tastes are to blame. That doesn't excuse giving us the leftovers for small cars though, that makes small cars less appealing.
        dreadcthulhu01
        • 5 Months Ago
        @2 Wheeled Menace
        From what I have heard, the US will be getting this engine/transmission combo later this year, as a 2012 model. They just decided to release in their home market first.
        Smith Jim
        • 5 Months Ago
        @2 Wheeled Menace
        Yesterday there was an article on this very site about people not being very afraid of high gasoline prices in the US. People are not buying subcompacts in large numbers here in the US. Do you recall how the first generation Insight was cancelled in 2006 due to slow sales? Automobile companies aren't stupid. Why sell a car that people will not buy? Gasoline is twice as expensive in Japan. It''s no wonder that Mazda would start off with selling this car in their home market.
          2 Wheeled Menace
          • 5 Months Ago
          @Smith Jim
          You have a great point about the original hybrid insight. I think the timing of that car was wrong though. With lower battery costs, i think it would sell great these days. Look at what we have instead now... -_- ... At least we have the prius, and 'liveable' subcompacts are on the way.
      • 5 Months Ago
      Can either Auto blog editors or some kind soul here use/point to a conversion site/system so when MPG is quoted for one country / region it can be easily converted to US mpg (for comparison's sake)? I would assume hat JC08's and Europe's numbers come in higher (seeming more efficient) than the new US more stringent testing standard implemented a few years back? How does one even compare MPG from cars made/tested NOW vs cars from years ago? One wonders what my 40+mpg late 70's VW Rabbit would get nowadays.
        dreadcthulhu01
        • 5 Months Ago
        The US government has provided new mpg ratings for most cars back to 1984, on the fueleconomy.gov website. For example, an 1984 diesel VW Rabbit got 45 mpg combined using the old system, but is rated at 38 mpg combined under the new system.
      krona2k
      • 5 Months Ago
      I think you pay a lot less too, so you get products which are worth less.