Japanese Brands Still Struggling, U.S. Brands Still Growing

U.S. auto sales last month were again marked by Japan's two largest automakers, Toyota and Honda, struggling to increase production levels following the country's debilitating earthquake and tsunami back in March. Sales for both automakers and their premium brands, Lexus and Acura, remain down sharply compared to June 2010, with all four brands plus Nissan's luxury arm, Infiniti, reporting the five worst sales figures in the U.S. last month. Nissan, however, bucked the trend with a 16.7% rise in sales.

America's Big 3 automakers, meanwhile, continued to post impressive sales gains while gobbling up market share from their Asian competitors. The Chrysler Group improved the most, with sales of its four brands (Chrysler, Dodge, Jeep and Ram) increasing over 30% to 120,394 units in June – enough to move the Auburn Hills-based automaker past Toyota Motor Company for the month. Don't expect Chrysler to keep that ranking for long, however, as Toyota and Honda are well on their way to restoring production to pre-earthquake levels.

Other foreign makes, particularly Kia (41.18%) and Volkswagen (35.12%), posted aggressively positive sales number in June. Even smaller niche brands like Saab (49.54%) and Volvo (42.14%) have something to celebrate, though not as much as Mitsubishi, which posted the month's largest sales gain of 97.69%.

Here are some more interesting sales numbers on individual models for June 2011:

Brand/Company Vol. % June 2011 June 2010 DSR %* June 2011 June 2010
Mitsubishi 97.69 8,299 4,198 90.09 319 168
Jeep 74.20 36,114 20,731 67.50 1,389 829
Saab 49.54 323 216 43.79 12 9
Volvo 42.14 7,100 4,995 36.68 273 200
Kia 41.18 45,044 31,906 35.75 1,732 1,276
Volkswagen 35.12 28,444 21,051 29.92 1,094 842
Ram 33.71 22,547 16,862 28.57 867 674
Mini 26.01 5,228 4,149 21.16 201 166
Ford 20.23 186,753 155,332 15.60 7,183 6,213
Porsche 18.92 2,546 2,141 14.34 97 86
Mercedes-Benz 18.77 22,563 18,997 14.20 868 760
Dodge 17.31 43,401 36,996 12.80 1,669 1,480
Audi 16.86 10,051 8,601 12.36 387 344
Nissan 16.69 65,659 56,266 12.21 2,525 2,251
Lincoln 16.51 7,361 6,318 12.03 283 253
Hyundai 15.63 59,209 51,205 11.18 2,277 2,048
GMC 14.92 32,782 28,526 10.50 1,261 1,141
Buick 13.21 14,868 13,133 8.86 572 525
Land Rover 12.97 3,152 2,790 8.63 121 112
BMW 12.80 21,637 19,182 8.46 832 767
Suzuki 11.94 2,278 2,035 7.64 88 81
Chevrolet 10.94 156,848 141,381 6.67 6,033 5,655
Mazda 5.86 19,307 18,238 1.79 743 730
Chrysler -7.62 16,529 17,893 -11.18 636 716
Cadillac -7.87 10,860 11,788 -11.42 418 472
Subaru -8.37 19,794 21,601 -11.89 761 864
Jaguar -14.15 1,389 1,618 -17.46 53 65
Toyota -18.75 100,164 123,272 -21.87 3,852 4,931
Acura -19.66 8,708 10,839 -22.75 335 434
Honda -21.51 75,184 95,788 -24.53 2,892 3,832
Infiniti -24.35 6,282 8,304 -27.26 242 332
Lexus -37.84 10,773 17,332 -40.23 414 693
Fiat NA 1,803 0 NA 69 0
Smart NA
COMPANIES
Chrysler Group 30.18 120,394 92,482 25.17 4,631 3,699
BMW Group 15.15 26,865 23,331 10.72 1,033 933
Ford Mo Co 13.58 194,114 170,900 9.21 7,466 6,836
Nissan NA 11.42 71,941 64,570 7.13 2,767 2,583
GM 10.54 215,358 194,828 6.29 8,283 7,793
Jag Land Rover 3.02 4,541 4,408 -0.94 175 176
Toyota Mo Co -21.10 110,937 140,604 -24.13 4,267 5,624
American Honda -21.32 83,892 106,627 -24.35 3,227 4,265
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in June 2011 versus 25 selling days in May 2010, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.