Japanese Brands Still Struggling, U.S. Brands Still Growing

U.S. auto sales last month were again marked by Japan's two largest automakers, Toyota and Honda, struggling to increase production levels following the country's debilitating earthquake and tsunami back in March. Sales for both automakers and their premium brands, Lexus and Acura, remain down sharply compared to June 2010, with all four brands plus Nissan's luxury arm, Infiniti, reporting the five worst sales figures in the U.S. last month. Nissan, however, bucked the trend with a 16.7% rise in sales.

America's Big 3 automakers, meanwhile, continued to post impressive sales gains while gobbling up market share from their Asian competitors. The Chrysler Group improved the most, with sales of its four brands (Chrysler, Dodge, Jeep and Ram) increasing over 30% to 120,394 units in June – enough to move the Auburn Hills-based automaker past Toyota Motor Company for the month. Don't expect Chrysler to keep that ranking for long, however, as Toyota and Honda are well on their way to restoring production to pre-earthquake levels.

Other foreign makes, particularly Kia (41.18), posted aggressively positive sales number in June. Even smaller niche brands like Saab (49.54) have something to celebrate, though not as much as Mitsubishi, which posted the month's largest sales gain of 97.69%.

Here are some more interesting sales numbers on individual models for June 2011:

Brand/Company Vol. % June 2011 June 2010 DSR %* June 2011 June 2010
Mitsubishi 97.69 8,299 4,198 90.09 319 168
Jeep 74.20 36,114 20,731 67.50 1,389 829
Saab 49.54 323 216 43.79 12 9
Volvo 42.14 7,100 4,995 36.68 273 200
Kia 41.18 45,044 31,906 35.75 1,732 1,276
Volkswagen 35.12 28,444 21,051 29.92 1,094 842
Ram 33.71 22,547 16,862 28.57 867 674
Mini 26.01 5,228 4,149 21.16 201 166
Ford 20.23 186,753 155,332 15.60 7,183 6,213
Porsche 18.92 2,546 2,141 14.34 97 86
Mercedes-Benz 18.77 22,563 18,997 14.20 868 760
Dodge 17.31 43,401 36,996 12.80 1,669 1,480
Audi 16.86 10,051 8,601 12.36 387 344
Nissan 16.69 65,659 56,266 12.21 2,525 2,251
Lincoln 16.51 7,361 6,318 12.03 283 253
Hyundai 15.63 59,209 51,205 11.18 2,277 2,048
GMC 14.92 32,782 28,526 10.50 1,261 1,141
Buick 13.21 14,868 13,133 8.86 572 525
Land Rover 12.97 3,152 2,790 8.63 121 112
BMW 12.80 21,637 19,182 8.46 832 767
Suzuki 11.94 2,278 2,035 7.64 88 81
Chevrolet 10.94 156,848 141,381 6.67 6,033 5,655
Mazda 5.86 19,307 18,238 1.79 743 730
Chrysler -7.62 16,529 17,893 -11.18 636 716
Cadillac -7.87 10,860 11,788 -11.42 418 472
Subaru -8.37 19,794 21,601 -11.89 761 864
Jaguar -14.15 1,389 1,618 -17.46 53 65
Toyota -18.75 100,164 123,272 -21.87 3,852 4,931
Acura -19.66 8,708 10,839 -22.75 335 434
Honda -21.51 75,184 95,788 -24.53 2,892 3,832
Infiniti -24.35 6,282 8,304 -27.26 242 332
Lexus -37.84 10,773 17,332 -40.23 414 693
Fiat NA 1,803 0 NA 69 0
Smart NA
COMPANIES
Chrysler Group 30.18 120,394 92,482 25.17 4,631 3,699
BMW Group 15.15 26,865 23,331 10.72 1,033 933
Ford Mo Co 13.58 194,114 170,900 9.21 7,466 6,836
Nissan NA 11.42 71,941 64,570 7.13 2,767 2,583
GM 10.54 215,358 194,828 6.29 8,283 7,793
Jag Land Rover 3.02 4,541 4,408 -0.94 175 176
Toyota Mo Co -21.10 110,937 140,604 -24.13 4,267 5,624
American Honda -21.32 83,892 106,627 -24.35 3,227 4,265
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in June 2011 versus 25 selling days in May 2010, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.


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  • 88 Comments
      scott
      • 3 Years Ago
      I've noticed Autoblog doesn't even bother to correct typos anymore...why so unprofessional these days?
      BB79826
      • 3 Years Ago
      Now, is someone going to change the title so it says June 2011?
      David
      • 3 Years Ago
      Looks like the Mopar idiots are flooding with multiple accounts for this story.
      Charles
      • 3 Years Ago
      Good to see Toyota and Honda in the crapper where they have belonged for sooo long.
      MAX
      • 3 Years Ago
      Mighty Mopar has new product on the way as well as trying to build up stock of current hot sellers. Wrangler, the hottest and best selling SUV in June, will get the long awaited Pentastar V6 as well as Hemi's and diesels a little later on. SRT versions of the Grand Cherokee, 300 and Charger are on the way. Best selling Minivans, hot 200's, Journeys and Avengers are getting best in class ZF 9 speed automatics and some of the rear wheel drives are getting ZF 8 speeds. Best in class Tigershark Multi-air 4 cylinders are coming for Journey, Patriot, Compass, 200 and Avenger. FIAT 500 is adding a convertible. Mopar uber Alles In the spring, Dodge releases their VW Jetta killing American built 40mpg+ compact based on the Alfa Guilietta.
      Isaac
      • 3 Years Ago
      Toyota = sucks. Lexus = sucks.
      • 3 Years Ago
      [blocked]
        Oceanblue78
        • 3 Years Ago
        No, but rental car companies do. Must have been time to purchase some new rentals lol.
      BigIke
      • 3 Years Ago
      I know the only reason Mother Mopar beat Toyota was because of the flood... Heavens knows I'd have them flip were the choice up to me... BUT WAY TO GO MOPAR!!! KEEP IT UP!!! SRT-LIFER HERE!
        Oceanblue78
        • 3 Years Ago
        @BigIke
        Yes because people who were going to buy Toyotas decided they will just go on and buy a Chrysler product instead. Have you seen or been in the new Chryslers? I admit I wouldn't touch one aside from the 94 Ram until now. I went and test drove the new 200 and Charger and they are so much better than the previous versions it's ridiculous!
      Shamus Hayes
      • 3 Years Ago
      Go lil' Mitsu, up 97%! Anyway, the numbers look great for everyone and would have been good for Japan's automaker's had it not been for what happened.
        tyler
        • 3 Years Ago
        @Shamus Hayes
        I don't understand the logic behind attributing slumping sales from Honda and Toyota to Japan's earthquake and tsunami while Nissan's and Mitsubishi's (albeit still small in total) are up. With the manufacturing capacity Toyota and Honda have in the United States (Honda built more cars in the United States in 2010 than they did in Japan), I find it a small stretch to believe that it's components and parts imported from Japan that have been eroding the Japanese' sales in America. So many auto companies source parts from the same suppliers, it would make sense to me if ALL the automakers were feeling a brunt and not just those from Japan. Might it just be that more people are turning away from Japanese cars and towards American cars???
          Zoom
          • 3 Years Ago
          @tyler
          Toy is much larger, and spread out all over the country. Perhaps Nissans facilities were in less-affected locations.
          caddy-v
          • 3 Years Ago
          @tyler
          Toyota's sales have been in a flushing crapper for going on two years now and blaming the quake is just a way of the Toyophiles saving face.
      2 Wheeled Menace
      • 3 Years Ago
      What do all the losers this month have in common? no new models.
        Jared
        • 3 Years Ago
        @2 Wheeled Menace
        Are you kidding? I'm a Subaru salesperson and we sell everything we get from the factory, our problem is not having enough cars to sell. That's a good problem, but a problem nonetheless- it's certainly not for lack of having good vehicles. If you don't know what you're talking about, don't bother posting.
        Healthy Chap
        • 3 Years Ago
        @2 Wheeled Menace
        Uh, Toyota just refreshed a couple things and Honda has the new Civic. I don't get your point.
          gtv4rudy
          • 3 Years Ago
          @Healthy Chap
          zzzz, ...zzzz,....zzzzz....
          Tourian
          • 3 Years Ago
          @Healthy Chap
          Many of the winners don't have anything new. The situation is a lot more complex then what you are suggesting.
        • 3 Years Ago
        @2 Wheeled Menace
        [blocked]
          • 3 Years Ago
          [blocked]
      Saco Sacão
      • 3 Years Ago
      "The Chrysler Group improved the most, with sales of its four brands (Chrysler, Dodge, Jeep and Ram) increasing over 30% to 120,394 units in June (...)" First, it's called Fiat/Chrysler Group, didn't you get the memo Mr. Blogger? Also, the 120.394 figure includes Fiat's 1.803 sales, so it's not really four brands only, is it? Lastly, the article's title is wrong, we're in the year 2011. Why is it so hard to find a blogger with a brain?
        Randy
        • 3 Years Ago
        @Saco Sacão
        Wow, someone drank the piss in the Wheaties bowl huh? I've never seen so much disdain for a blog post in my life! Rather entertaining actually! And Bravo, you're right on all counts! I noticed the year thing but didn't even think of Fiat (but I should have)... Good work...
      ngiotta
      • 3 Years Ago
      Good to see the Mustang nudging ahead of the Camaro in sales again. It seems buyers are finally educated enough to purchase based on performance and build quality. Congratulations to the Camaro for the streak it had going there for a while.
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