Ford CEO Alan Mulally personally delivers F-150
Maybe it's a new type of sales perk Ford could offer. Who wouldn't want, say, a Boss 302 dropped off by Parnelli Jones? There's a rich tapestry of Ford drivers in NASCAR available for Ford Fusion buyers, too. It could even be a line-item on the order form. Pay a little more for personal celebrity delivery, and the public figure of your choosing gets a vacation in an unlikely spot, like the overnight Mr. Mulally spent at Aiken's Willcox Hotel. If anything, it's a way for Mr. Mulally to spend time outside of Dearborn and speak with the public that buys his company's products.
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