"If you buy this truck, I'll come deliver it," Ford President and CEO Alan Mulally told his friend Rob Johnston. Proving that his pledge was more than just an empty sales tactic, Mulally stayed true to his word and dropped in at Satcher Ford in Aiken, South Carolina to personally hand over the keys to Johnston's 2011 Ford F-150. Johnston's likely still marveling at the luck that comes from having friends in high places, chuckling that "the CEO of Ford brought my little truck down to me" while taking delivery last Friday.

Maybe it's a new type of sales perk Ford could offer. Who wouldn't want, say, a Boss 302 dropped off by Parnelli Jones? There's a rich tapestry of Ford drivers in NASCAR available for Ford Fusion buyers, too. It could even be a line-item on the order form. Pay a little more for personal celebrity delivery, and the public figure of your choosing gets a vacation in an unlikely spot, like the overnight Mr. Mulally spent at Aiken's Willcox Hotel. If anything, it's a way for Mr. Mulally to spend time outside of Dearborn and speak with the public that buys his company's products.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 19 Comments
      ccanepa50
      • 3 Years Ago
      i just want to pick up my new focus at the factory, the dealer says n'not an option"
      • 3 Years Ago
      [blocked]
        dukeisduke
        • 3 Years Ago
        I don't think so, but you can catch her on ABC's "Wipeout" every week. Rowwwr.
      dukeisduke
      • 3 Years Ago
      So how's that one equipped? I don't see an EcoBoost emblem on the door.
      Sack
      • 3 Years Ago
      Sorry, this kind of thing does not interest me and neither does the truck. I don't buy vehicles because of celebrity status, etc.
      Zoom
      • 3 Years Ago
      Gee, one rich guy delivery to another rich guy makes a feel good story? How about the poor folks who've lost their jobs, being duped into supporting tax cuts for these guys in the hopes that one or both "creates" a job for them.
        danrarbc64
        • 3 Years Ago
        @Zoom
        I agree with this general sentiment. However, Ford actually is creating jobs - but tax credits have little to do with it, more just the sheer awesomeness of Mulally.
        Rick
        • 3 Years Ago
        @Zoom
        So he delivered a purchased truck to his friend? Way over the top service there...
      bobmarley
      • 3 Years Ago
      This just makes me like Mulally more...he seems like he keeps a good perspective on the industry.
      Rotation
      • 3 Years Ago
      Speaking to my friends is mixing with the public? This seems a bit overblown.
      50 AKA Ferrari
      • 3 Years Ago
      She's hot!
      joejoe509
      • 3 Years Ago
      Eh. Not that exciting. Just a cheap publicity stunt.
        • 3 Years Ago
        @joejoe509
        [blocked]
      • 3 Years Ago
      [blocked]
      Nowuries
      • 3 Years Ago
      That's super cool, and shows people he actually cares about the consumer (at least acts like he cares). Smart marketing tactic, and if it is sincere, great justification for CEO of the Year.
      NAIF S
      • 3 Years Ago
      "speak with the public that buys his company's products" that is a good one. Name please one company CEO that does that on a regular basis and to more than one person at a time.
    • Load More Comments