• Jun 30, 2011
Bugatti Veyron Grand Sport L'Or Blanc – Click above for high-res image gallery

We've seen all sorts of materials used in automotive construction. Steel, aluminum, titanium, fiberglass, carbon fiber... even ceramics. But this is a first.

Teaming up with Königliche Porzellan-Manufaktur, Bugatti has created the one-off Veyron "L'Or Blanc" you see here. Its name means "white gold", and the special Grand Sport uses porcelain to distinguish its body and interior in high swirly style.

The result, as you can see, is quite stunning, and anything but conventional. Only this one example will be made, with an asking price of €1.65 million – equivalent to $2.4 million at today's exchange rates. Check it out in the high-res image gallery and the press release after the jump.
Show full PR text
The Bugatti "L'Or Blanc"

World debut of an exceptional partnership between the Königliche Porzellan-Manufaktur Berlin (KPM) and Bugatti

World's first vehicle using porcelain elements for exterior and interior design

Berlin/Molsheim, June 30, 2011 – With the partnership between Bugatti and the Königliche Porzellan-Manufatur Berlin (KPM), the renowned manufacturer emphasizes the ability in creating pieces of automotive art.

The "L'Or Blanc" celebrates its world premiere with an exclusive unveiling ceremony on June 30, 2011 at the KPM workshops in Berlin. This unique version of a Bugatti Veyron Grand Sport is the world's first motor car to wear the finest porcelain on its body, as well as in its cabin. It captivates with an abstract exterior design.

"At first, it seems to be an unusual idea to use porcelain in a car, especially in the world's fastest convertible," comments Dr. Stefan Brungs, Director of Sales and Marketing at Bugatti Automobiles. "But this is what Bugatti stands for: the realization of exceptional ideas whilst striving for the utmost in quality and aesthetics. This allows us to continue Ettore Bugatti's heritage, who himself loved to experiment with new materials."

"The impulse for that partnership came from Rembrandt Bugatti's renowned elephant," tells Jörg Woltmann, owner of the Königliche Porzellan-Manufaktur Berlin (KPM) and car aficionado. "At the beginning, we wanted to integrate the sculpture in our product range, then we thought about the potential for a comprehensive service and finally the synthesis of ideas led us to this outstanding Grand Sport." Woltmann is enthusiastic about the "L'Or Blanc". "A number of superlatives are associated with porcelain from the Königliche Porzellan-Manufaktur Berlin: one says it has the most beautiful shapes and decors, it has the hardest weight and the whitest tone. Now, it is also the fastest porcelain."

The Bugatti Veyron Grand Sport "L'Or Blanc" presented in Berlin, is a one-of-a-kind creation. Nevertheless, the partnership is supposed to be continued, and Bugatti's designers received a lot of inspiration from porcelain painting offering a variety of new opportunities for the design. The price of the Bugatti L'Or Blanc amounts to 1.65 m EUR.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 3 Years Ago
      This is something an obsurdly rich Guy who owns a museum will buy, put it there and in 20 years take it to RM auctions and well, you know what happens next, but its so stunning and outrageous, just like the original car. I love it.
      • 3 Years Ago
      Was I the only one optically tricked by the main picture into thinking that the car was highly reflective?
      • 3 Years Ago
      Another day, another special edition Veyron.
        • 3 Years Ago
        • 3 Years Ago
        +1. I literally came here just to type those EXACT words.
      • 3 Years Ago
      To be honest I don't really know why, but I LOVE this. It just seems to bring out the car's curves :o
      • 3 Years Ago
      Now *that* is a weird paint job. Not liking it. Then again, I can't afford a Veyron so I'll just shut up.
      • 3 Years Ago
      Love that "oops I jizzed" plaque in between the front seats there...
      • 3 Years Ago
      • 3 Years Ago
      I don't get what parts of it are porcelain and aren't.
        • 3 Years Ago
        it looks like the entire exterior body is coated with porcelain just as the others are painted or brushed; it makes it a work of art rather than a car; i mean, you couldn't drive it down the street - one little stone would knick it; porcelain is basically a form of glass that is fired at a much higher temperature than glass making it tougher, but how many of us saw our grandma's teacup with a chip out of the lip? and she blamed us...
      Ethan Allison
      • 3 Years Ago
      That's going to be expensive to fix. Hope there aren't any low-flying birds around.
      • 3 Years Ago
      Actually, pretty cool.
      • 3 Years Ago
      "We've seen all sorts of materials used in automotive construction. Steel, aluminum, titanium, fiberglass, carbon fiber... even ceramics. But this is a first." ... eh? ...Porcelain is a ceramic...
      • 3 Years Ago
      Only an Arab would be tasteless enough to buy this.
    • Load More Comments