We've seen all sorts of materials used in automotive construction. Steel, aluminum, titanium, fiberglass, carbon fiber... even ceramics. But this is a first.
Teaming up with Königliche Porzellan-Manufaktur, Bugatti has created the one-off Veyron "L'Or Blanc" you see here. Its name means "white gold", and the special Grand Sport uses porcelain to distinguish its body and interior in high swirly style.
The result, as you can see, is quite stunning, and anything but conventional. Only this one example will be made, with an asking price of €1.65 million – equivalent to $2.4 million at today's exchange rates. Check it out in the high-res image gallery and the press release after the jump.
World debut of an exceptional partnership between the Königliche Porzellan-Manufaktur Berlin (KPM) and Bugatti
World's first vehicle using porcelain elements for exterior and interior design
Berlin/Molsheim, June 30, 2011 – With the partnership between Bugatti and the Königliche Porzellan-Manufatur Berlin (KPM), the renowned manufacturer emphasizes the ability in creating pieces of automotive art.
The "L'Or Blanc" celebrates its world premiere with an exclusive unveiling ceremony on June 30, 2011 at the KPM workshops in Berlin. This unique version of a Bugatti Veyron Grand Sport is the world's first motor car to wear the finest porcelain on its body, as well as in its cabin. It captivates with an abstract exterior design.
"At first, it seems to be an unusual idea to use porcelain in a car, especially in the world's fastest convertible," comments Dr. Stefan Brungs, Director of Sales and Marketing at Bugatti Automobiles. "But this is what Bugatti stands for: the realization of exceptional ideas whilst striving for the utmost in quality and aesthetics. This allows us to continue Ettore Bugatti's heritage, who himself loved to experiment with new materials."
"The impulse for that partnership came from Rembrandt Bugatti's renowned elephant," tells Jörg Woltmann, owner of the Königliche Porzellan-Manufaktur Berlin (KPM) and car aficionado. "At the beginning, we wanted to integrate the sculpture in our product range, then we thought about the potential for a comprehensive service and finally the synthesis of ideas led us to this outstanding Grand Sport." Woltmann is enthusiastic about the "L'Or Blanc". "A number of superlatives are associated with porcelain from the Königliche Porzellan-Manufaktur Berlin: one says it has the most beautiful shapes and decors, it has the hardest weight and the whitest tone. Now, it is also the fastest porcelain."
The Bugatti Veyron Grand Sport "L'Or Blanc" presented in Berlin, is a one-of-a-kind creation. Nevertheless, the partnership is supposed to be continued, and Bugatti's designers received a lot of inspiration from porcelain painting offering a variety of new opportunities for the design. The price of the Bugatti L'Or Blanc amounts to 1.65 m EUR.