• Jun 27, 2011
2012 Toyota Prius V - Click above for high-res image gallery


Set to quadruple its Prius-badged vehicle lineup with the addition of the Prius V, Prius Plug-in and Prius C, Toyota says that autos bearing the Prius nameplate may soon become the company's best-selling vehicles in the U.S., surpassing the Corolla and Camry.

While speaking at a Prius V media event, Ed Larocque, Toyota's national marketing manager for advanced technology vehicles, stated, "We could see Prius eventually leading Toyota sales in the U.S." In fact, it's only here in the States where Toyota will offer all four Prius variants.

According to Larocque, the Prius V will, due to its cargo-hauling capabilities and city fuel economy rating of 44 miles per gallon, have crossover appeal and draw in customers that have shown no interest in the non-supersized Prius. Larocque says that the Prius V "will compete in multiple segments," adding that the V will account for up to 20 percent of total Prius sales in the U.S.


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[Source: Edmunds' Auto Observer]


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    • 1 Second Ago
  • 3 Comments
      GR
      • 3 Hours Ago
      Anyone know the sales difference between the Prius and the Corolla and Camry now?
      2 Wheeled Menace
      • 3 Hours Ago
      Make me a non-dorky looking 2 door CRZ competitor and i will join the family ;]
      Dan Frederiksen
      • 3 Hours Ago
      we are electrons. you will be assimilated. resistance is futile.