The racy ads Kia says it knew nothing about - Click above for high-res image gallery

Kia is putting some distance between itself and the racy ads for the company's dual-zone climate control on the Sportage. According to the automaker, the sultry print ads were penned by the Brazilian ad agency Moma. Apparently, Kia Motors America has no business relationship with the company and didn't approve the print ads in any way. The manufacturer called the clever spots "undoubtedly inappropriate" in a short release. Despite disavowing any association with the marketing company that created the spots, the KMA statement goes on to apologize to anyone who may have been offended by the materials.

The ads featured children's tales in two temperatures, with a safe, cool telling of the stories in the left panels, and a more heated variant to the right. You can check them out for yourself in the gallery below. The art was reportedly displayed at a festival in Cannes, though we wouldn't expect to see them resurface stateside anytime soon. Hit the jump to read KMA's official statement on the ads.
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Kia Motors America Statement Regarding Inappropriate Advertising Material From Brazil

IRVINE, Calif., June 24, 2011 - Kia Motors America (KMA) has become aware of an offensive piece of advertising material that was created by an ad agency in Brazil that KMA has no business relationship with and has never worked with. This ad was not created in the U.S. by Kia Motors America or any of its marketing partners and does not reflect the opinions or values of KMA or Kia Motors Corporation. The ad is undoubtedly inappropriate, and on behalf of Kia Motors we apologize to those who have been offended by it. We can guarantee this advertisement has never and will never be used in any form in the United States, and our global headquarters in Seoul, South Korea is addressing the issue with the independent Brazilian distributor.


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    • 1 Second Ago
  • 35 Comments
      Super D Spamalot
      • 3 Years Ago
      It's really true what they say about "you only see what you want to see". Those of you who see pedophilia want to see it for whatever reason. The fact is that it's not there. The ad describes "A different temperature on each side". A sane person would then see the ad as two seperate scenarios. A perfectly normal "cool" scenario next to a racier "hot" scenario. Seems like it's perfectly reasonable for an ad about dual zone climate control to me. Perhaps all the horribly victimized parents commenting on this story should pay more attention to the lessons and values they're teaching their children then some silly car ad that never even ran in this country. The world isn't responsible for your children, stop blaiming everyone else for how they turn out.
      Stix
      • 3 Years Ago
      Lame response, but I kinda expected that... What are they gonna do now? Replace the so-called "raciness" with a bunch of rainbows and puppies just so we don't offend the poor children and the old, grumpy arseholes who refuse to accept it because of some religious bull crap that sex is wrong? It's sad that there's a part of America that just refuses to get over the fact that sex and sexual innuendos are normal things.
      Redline
      • 3 Years Ago
      I'm so offended! My tiny nuts too!
      AddLightness
      • 3 Years Ago
      got my attention
      the.ting
      • 3 Years Ago
      The US is too up-tight for stuff like this.
        dukeisduke
        • 3 Years Ago
        @the.ting
        As the father of three girls, I'd say you're full of crap. It's bad enough trying to protect them from pedophiles without imagery like this.
          the.ting
          • 3 Years Ago
          @dukeisduke
          Besides, you made the decision to be a father. Deal with the consequences instead of expecting the rest of the world to bend to your needs.
      JasonERF
      • 3 Years Ago
      Grown man equating 6 year old girl to a hot young woman = Epic Judgement FAIL.
        Mallthus
        • 3 Years Ago
        @JasonERF
        Actually, look at the ad. The grown man sees (and speaks to) a little girl. The "little girl" sees the situation differently. If anyone's a perv in this tableau, it's the student, as it's her comment that takes it from innocent to racy. Just saying...
          JasonERF
          • 3 Years Ago
          @Mallthus
          Re: your first sentence: Right... Because the little girl would instantly sexualize the situation...
      Fermat
      • 3 Years Ago
      Meh. This is much ado about nothing. Why are we so hung up about sex that a playful and somewhat clever ad like this requires a company to disavow it an apologize to people? It's not like there's any real sex in the ads, just some innuendo. People should lighten up just a bit.
      Worx2749
      • 3 Years Ago
      This being puritan America, violence is fine but sex is not.
      founerra
      • 3 Years Ago
      Brazil, I swear to God, they don't know things about ads, I might be 25, but I am not really liking this ad, at least KIA didn't approved of it.
        • 3 Years Ago
        @founerra
        [blocked]
      ColeWorld
      • 3 Years Ago
      that's not even funny..oh look at us we are such rebels we are going to make cartoons about sex, we are so innovative!!
      Ducman69
      • 3 Years Ago
      Yogibear vs Pedobear, the choice is yours!
      themanwithsauce
      • 3 Years Ago
      These ads were pulled not because of their risque nature but due to false advertising. See, what I get from that ad is that a kia sportage can be wholesome and nice on one side, and sexy and fun on the other. This is, of course, a lie. A kia sportage does not have a sexy and fun side. It is a compact suv for people who are willing to settle for complete mediocrity. In fact, when placed in the situation like the panel on the right, a typical kia sportage buyer would actually pull out a biology book and make that eager young girl sit through a boring lecture instead of giving her the hands on learning she craves so much!
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