If you're not familiar with Foryou, you're not alone. The Chinese component maker has been producing primarily aftermarket head-units since 2002. But as of today, it's getting in bed with the big boys.

Foryou is teaming up with Intel to create the next generation of aftermarket and OEM, integrated infotainment systems powered by the chip manufacturer's Atom processors. The low-power, ultra-efficient chipsets are set to render everything from 3D GPS navigation to in-car internet access. Make the jump for the full details.
Show full PR text
Intel Collaborates with Foryou for Smart In-Vehicle Experience
  • Intel and Huizhou Foryou General Electronics signed an agreement in Zhengzhou, China on June 25 to establish a strategic collaboration for in-vehicle Infotainment systems. The two companies will jointly develop In-vehicle Infotainment systems based on Intel's latest platform and technologies.
  • The new generation In-vehicle Infotainment systems jointly developed by the two companies will feature leading intelligent applications such as voice control, 3D real-time GPS navigation and Internet access, and support for concurrent applications on multiple screens. Foryou In-vehicle Infotainment products based on Intel® Atom™ platform will target at both the aftermarket and before-market applications.


Zhengzhou, China, June 25, 2011 – Intel and Huizhou Foryou General Electronics Co. Ltd., a leading in-vehicle electronics manufacturer in China, signed a strategic cooperation agreement today in Zhengzhou, one day before the opening of China International Auto-After Market Expo and the 8th China Automobile Appliances (Zhengzhou) Fair. The two companies will establish a strategic collaboration for developing In-Vehicle Infotainment (IVI) systems based on the latest Intel Atom platform and technologies, providing auto travelers with more intelligent, connected and comfortable driving experiences.

Sheeba Bedi, Director of Customer and Market Development of Auto Solutions, Intel Embedded and Communications Group, Sheng Tong, Product Marketing Manager, Intel China Embedded and Sales Group, Zen Renwu, General Manager of Foryou and Chen Zhuo, Chief Engineer of Foryou, attended the press conference and the MOU signing ceremony. Many partners, core resellers and customers of Foryou and Intel witnessed the milestone moment.

"China is the largest auto market in the world and has a dynamic IVI ecosystem," said Sheeba Bedi. "The security, performance and scalability of Intel architecture make it well suited for IVI systems, and allow our automotive customers to provide a safer, and more connected, enjoyable and intelligent in-vehicle experience. Through the in-depth cooperation with Foryou, Intel will provide the auto industry with differentiated solutions to better meet the needs of the IVI market."

As a pioneer of in-vehicle electronics industry in China, Foryou has been at the frontline of the industry with strong R&D capability and brand advantage. "We value the opportunities provided by Intel architecture and software technologies and hope to develop more intelligent and digitalized In-vehicle Infotainment systems through the cooperation with Intel," said Zeng Renwu, General Manager of Foryou. "We will integrate the connected digital life into the auto industry and create more intelligent and connected driving experience, pushing the in-vehicle electronics industry to a new level."

The strategic collaboration between Intel and Foryou is a new milestone for both companies. To Foryou, the collaboration with Intel will enhance its R&D capability and help it launch more intelligent and competitive products based on Intel's advanced technologies and improve and optimize its channel networks. For Intel, the collaboration with Foryou allows it to bring advanced technologies and more compelling IVI systems to the PRC marketplace. Starting from product R&D, Intel will provide Foryou with solution-level support in both software and hardware. Through collaboration with local ecosystem, Intel will work together with its partners to tap the potential of IVI market in China and bring the digital lifestyle into the vehicle.

The new generation In-vehicle Infotainment systems jointly developed by Intel and Foryou will feature various intelligent applications such as voice control, 3D real-time GPS navigation and Internet access, and support for concurrent applications on multiple screens. Foryou In-vehicle Infotainment products based on Intel Atom platform will target at both the aftermarket and before-market applications.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

About Foryou

Huizhou Foryou General Electronics Co. Ltd. is a wholly-owned subsidiary of Foryou Group, one of the TOP 500 Chinese corporations. It mainly engages in the research, development, manufacture and sales of In-vehicle Infotainment system, GPS navigation system, auto safety electronic products. Foryou owns multiple core technologies in in-vehicle video & audio and GPS navigation systems. For more information about Foryou, please visit: http://www.foryouge.com/