Kia says it had nothing to do with two raunchy ads that... Kia says it had nothing to do with two raunchy ads that some people think promote pedophilia (Moma).
Two Kia ads that recently won awards in Cannes have had many people scratching their heads and asking, "What were they thinking?"

The ads are split down the middle – one side is an innocent cartoony scene with a man or boy and a little girl. On the other side is the same scene, except in its R-rated version.

Kia on Friday called the ads "offensive," and said they had no relationship with Moma, the Sao Paulo advertising agency that created the spots.

The ads were purportedly for Kia's dual-zone air conditioning, and read "A different temperature on each side."

They won a 2011 Cannes Lions awards.

"The ad is undoubtedly inappropriate, and on behalf of Kia Motors we apologize to those who have been offended by it," Kia said in a statement on its Facebook page.

"We can guarantee this advertisement has never and will never be used in any form in the United States," they said.

The wording carefully distances Kia's American arm from the advertising and the firm, but its unclear whether Kia's headquarters in Seoul contracts with Moma.

Moma has done one-off advertising pieces in the past, spoofing Facebook, Twitter and Skype in retro ads that make it seem like the sites were advertising in the 1950s. But we doubt any of those companies got upset by the rated G pieces Moma produced.

Check out the ads below.





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  • 482 Comments
      Justmyopinion
      • 3 Years Ago
      So they say they are so sorry about this ad and admits it is inappropriate, but then says "......and will never be used in any form in the United States"........what about other places, since it is so inappropriate? Complete trash!!
      • 3 Years Ago
      You can produce ads that are classy or ads that are offensive and some people will be offended and not buy your product. Do you want graphic ads or do you want to sell cars? Just like that greek yogurt commercial with the old lady calling the young girl a prostitute. Chidren watch these ads as well as adults and although adults think they are cute, kids get exposed to too much too soon. "Family TV shows" show graphic lyrics and half-naked booty-shaking contests but it's supposed to be okay for kids. WTF.
      • 3 Years Ago
      I actually don't see an issue with them. I think it was rather creative.
      • 3 Years Ago
      Love the cars, hate the ads!
      Kelly Hamilton
      • 3 Years Ago
      Except for the pedophelia aspect, I find the artwork impressive and the whole concept original. Under difference circumstances, the whole idea might be put to better use. Americans are just too uptight about sex, and some of the comments below are Neanderthal, as though this somehow has to do with the recent gay marriage laws being passed. Frankly, I wish such Puritanical types would leave this country and find a more repressive regime elsewhere, one that suits their prejudices.
      houseosims
      • 3 Years Ago
      I remember when they tried to sell cars to regular people, not perverts. I guess pervs need a car so they can troll our neighborhoods looking for children.
      • 3 Years Ago
      Kelly Hamilton -- your comment is plain dumb! does that mean you know ALL americans. how open minded You seem to bee
      • 3 Years Ago
      There is nothing being mentioned about any cars in those ads, no truth in advertising. Why not put alcohol and cigarettes in the backgroud, to add to the illusion that this is really a car ad? Feeble-minded idiots.!!!!!!!!!!!!!!!!
      royrdy
      • 3 Years Ago
      The hues of pink in the adds are very non-emotional and lack the sparkling beauty of well defined tire tread.
      • 3 Years Ago
      sAO pAULO CAN KEEP THEIR ADVERTISEMENT. WE ALREADY HAVE WET T-SHIRTS AND OTHER ADVERTISEMENT THAT SHOULDN'T BE THERE. I WAS SO GLAD WHEN THEY TOOK THE CIGGERETTE COMMERCIALS OFF THE AIR. WE DON'T NEED OUR CHILDREN SEEING TWO PEOPLE ALMOST HAVING SEX
      Stephanie
      • 3 Years Ago
      It's amazing that people never have an issue with violence, but this gets everyone's panties all in a bunch!
      jpark377
      • 3 Years Ago
      I'm sure some of the PC bunch complaining about this dopey ad have genuine problems in their lives, but this is what they complain about. Maybe they have too much free time?
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