• Jun 22, 2011
Kia goes hot and cold with suggestive Sportage ads – Click above for high-res image gallery

Advertising here in the United States is rather tame compared to what the rest of the world sees. At a recent festival in Cannes, creative works from around the globe were shown, and one of the advertisers at the awards event was Brazilian agency Moma, a company that works with Kia. The Moma team cranked their creativity up a notch by producing an ad to display around the festival, and it's the type of work that won't be coming Stateside anytime soon.

Moma was looking for a unique way to highlight the dual-zone air conditioning found inside the Kia Sportage. A poster was created showing two very different climates of the same situation – the left being relatively mild, with the right being heated up a bit – and the result is both hilarious and creative. We found two examples of the campaign on IBelieveInAdv.com, and you can take a look at each in the gallery below.


[UPDATE: Kia has disavowed having a hand in the creation of these ads, and has even gone so far as to condemn them.]


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    • 1 Second Ago
  • 55 Comments
      K D TopShotta Charle
      • 3 Years Ago
      seems like the woman has the dirty mind in this one lol
        • 3 Years Ago
        @K D TopShotta Charle
        [blocked]
      Claud
      • 3 Years Ago
      Ah, man!......Like they are sooooo gonna go to jail...........................
      ChrisH
      • 3 Years Ago
      I am not sure which one is more creepy, but that first shot of the princess is pretty bad.
      Kia Motors
      • 3 Years Ago
      Kia Motors America Statement Regarding Inappropriate Advertising Material From Brazil Kia Motors America (KMA) has become aware of an offensive piece of advertising material that was created by an ad agency in Brazil that KMA has no business relationship with and has never worked with. This ad was not created in the U.S. by Kia Motors America or any of its marketing partners and does not reflect the opinions or values of KMA or Kia Motors Corporation. The ad is undoubtedly inappropriate, and on behalf of Kia Motors we apologize to those who have been offended by it. We can guarantee this advertisement has never and will never be used in any form in the United States, and our global headquarters in Seoul, South Korea is addressing the issue with the independent Brazilian distributor.
      • 3 Years Ago
      [blocked]
      Awhattup
      • 3 Years Ago
      don't worry honey I'd love start with Anatomy
      bchreng
      • 3 Years Ago
      Oh my...
      pronin
      • 3 Years Ago
      Just to know, this AD never was published in any media here in Brazil, as far I know. This one kind of Ad to promote the agency in cannes.
      stclair5211
      • 3 Years Ago
      Advertising in the states went downhill when we started letting one or two people who were "offended" dictate what EVERYONE else sees. Those "offended" individuals 9/10 turn out to be wacko organizations with an agenda. We allow this in the name of protecting our kids and yet kids today are more F'd up than ever. It's not advertising, swear words, boobs, or anything else. It's F'd up parents trying to raise kids they shouldn't have had. They should have gotten a puppy dog and a 24 pack of condoms. It's also divorce. It's the fact kids spend more time with there friends than they do with their own parents. Friends being raised by F'd up parents themselves. Our schools are raising our kids and not the parents that's a problem. It's mommy and daddy fighting every night. It's daddy the alcoholic. Mommy the drug addict. It's parents who put their own needs ahead of their own children every single day while telling everyone, they would do anything for there kids. No they wouldn't, they prove that daily! And on and on. Keep going after the easy stuff like a cartoon ad from Kia though, but know that's NOT the problem America!
        Kevin O'Neill
        • 3 Years Ago
        @stclair5211
        Agreed. Those offended by this type of thing typically fall into two groups: 1) conservative men who shudder at the thought of their own daughters' sexuality and 2) women who are so out of touch with their own sexuality that they view such material is "exploitive."
          bobmarley
          • 3 Years Ago
          @Kevin O'Neill
          I'm a father of 3...From what I have experienced stupid people raise stupid kids and smart people raise smart/good kids. In some cases there are kids that rise above their parents poor parenting but their is no denying the importance of good parenting. So many bad parents now days are "hands off"...they expect schools to teach and feed their kids, then they entertain them with TV, video games and movies. It's amazing how many moms don't cook anymore...every night its frozen food, take out, fast food or more frozen food. Brazilian ads always seem to be more risque but this ad is just terrible and makes the teacher look like a pedophile
          A_Guy
          • 3 Years Ago
          @Kevin O'Neill
          @bob: Then why doesn't Dad get in there an cook? :)
      black republican
      • 3 Years Ago
      The only Hyundai Motors car that women will be even slightly interested in you driving is a Sonata. And even then, the Sonata is just a "CLS" for poor people.
        Mundotaku
        • 3 Years Ago
        @black republican
        If a women doesn't want to ride in a Hyundai with me, then she is not worthy of me. I tend to not like car ******.
        desinerd1
        • 3 Years Ago
        @black republican
        You are comparing a $25K car to a $75K car. I guess that's a compliment for Hyundai.
      JasonERF
      • 3 Years Ago
      Just the fact that the teacher is a man and is coming on to a young girl ruins it for me. Not only is creepy, but it's cliche. The 2nd one is a bit better, imo.
        Dayv
        • 3 Years Ago
        @JasonERF
        If the genders were reversed, it would bother you less?
      th0mb0ne
      • 3 Years Ago
      Won't someone please think of the children! Oh wait.... Great ads, I can just imagine how many busybody's heads would explode if this ever ran here.
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