- Jun 22, 2011
GM employees contribute to "It Gets Better" project
GM employees contribute to It Gets Better project – Watch the video after the jump
It's amazing how much things can change in just a few years. Back in 2006, the American Family Association began a two-year-long boycott of Ford over the automaker's decision to market its products in gay-centric media outlets, as well as its policy of extending health insurance to same-sex couples. The boycott was largely ineffective, though reactions of that nature by social conservative groups were exactly why many automakers didn't advertise their connections to the lesbian, gay, bisexual and transgender communities.
Some five years have passed and automakers appear to have largely gotten over their fear of inciting similar backlash. General Motors sure has, as evidenced by this video produced for the It Gets Better project. In the near seven-minute-long video, GM employees connected to the LGBT community talk about their life experience either being gay, lesbian, bisexual or transgender or knowing someone who is, like a son, daughter or friend. View it after the jump.
The It Gets Better project was started in 2010 by columnist Dan Savage after a number of LGBT teenagers took their own lives as a result of bullying in school. In the project's own words, the videos created are meant "to show young LGBT people the levels of happiness, potential, and positivity their lives will reach – if they can just get through their teen years." Along with over 10,000 ordinary people, GM joins a large group of companies and organizations that have also contributed videos, including Pixar, Google and The Gap, as well as the San Francisco Giants, Chicago Cubs and Boston Red Sox.