Richard Heene has moved from balloons to truck accessories – Click above to watch video after the jump

The name Richard Heene ring a bell? He's the man behind the "Balloon Boy" hoax from 2009. Heene is also the man behind a new product for pickup trucks, which is called the Heeneduty Truck TransFormer. What's most interesting about it? The thing is actually pretty damn interesting.

Heene knows that some folks don't like the permanence of heavy-duty equipment in the bed of their trucks. The Truck TransFormer gets around that by serving as portable loading dock, tool shed, work bench, power scaffold and pretty much anything else you could need when using your truck for work. When you don't need it, you can remove it and tuck it away for later use.

We do have one serious question for Mr. Henne, however. Does the Truck TransFormer somehow lock safely into place? We can see it creating an awfully big mess in an accident...

Would you be willing to shell out nearly $14,000 to put one of these multipurpose babies in the bed of your pickup? You might, after watching the video posted after the jump. A word of caution, though: turn down your computer volume a bit beforehand... Heene can be a wee bit enthusiastic.


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    • 1 Second Ago
  • 61 Comments
      Brex
      • 3 Years Ago
      I wonder if he actually developed that ("invented" is grossly overused) or if some stupid marketeer hired him to spit on the camera lens and jam his dick in our faces. Either way, he's a dolt and I predict someone is going to lose their asses on this thing. Go away, huckster.
        Agilis
        • 3 Years Ago
        @Brex
        I can't be the ONLY one who just wants to punch em.
      John
      • 3 Years Ago
      Isn't Balloon Boy the kid on the left at the picnic table? I wonder how many times he's wished he actually did escape from this crazy man in that balloon? Ugh.
      offroader613
      • 3 Years Ago
      And that boys and girls, is why drugs are bad for you....or the lack of medications that could calm that guy down...
        Synthono
        • 3 Years Ago
        @offroader613
        Drugs, drugs, drugs, which are good, which are bad? Drugs, drugs, drugs, make sure you don't ask Balloon Dad.
          Synthono
          • 3 Years Ago
          @Synthono
          Sometimes I forget that people aren't familiar with mustache-laden Canadian PSAs. http://www.youtube.com/watch?v=vhgoXZDA7ig
      fly by wireless
      • 3 Years Ago
      The gadget gets an A (would be A+ without the HUGE text at the top) The pricing gets a C The marketing on his part gets expulsion and remedial special education. He SERIOUSLY should have left the marketing up to somebody who knows how to do it. He should have locked himself in the detached garage workshop while the MBA marketing students did the real work on marketing. I like the gadget but he actually *takes away from it* as he's repulsive.
      Egon
      • 3 Years Ago
      Good Lord. Somebody tell me how the video ends. I couldn't make it through the first 30 seconds...
        Joey_D
        • 3 Years Ago
        @Egon
        Heene humps/pelvic thrusts the HeeneDuty truck box. It's worth watching it just for that bit of entertainment.
        Ravo
        • 3 Years Ago
        @Egon
        He humps his product at the end. No kidding. ... somebody kill me now...
        Jonathan C Baker
        • 3 Years Ago
        @Egon
        It ends with him dry-humping the product. I'm not kidding am I guys?
      Curtis
      • 3 Years Ago
      This commercial is really bad. I can't comment on the product itself because I don't' know whether any of it would be useful to someone who does this kind of work. The guy is terrible.
      poorboywrx
      • 3 Years Ago
      why are you guys giving this guy coverage, regardless of if it's cool or not (which I doubt) he's a tool himself. shameful
      joejoe509
      • 3 Years Ago
      Heeneduty (pronounced Hee-knee) sounds a little too similar to Heinie Doody. In other words - his product name sounds exactly like I predict it to be - Butt Poop. Ha ha
      Jonathan C Baker
      • 3 Years Ago
      I think someone is trying a little too hard to go viral. The fact that we've seen it here I guess shows some success in that area, but "Be as crazy as you can" isn't a sound element in product pitching in my book. I'm not the target market for this product, but it does seem to be trying to be too many things at once, making me wonder about the compromises inherent in its multi-tasked design. I also can't help but think that for $14,000 you leave your work truck parked at the end of the day and "pick-up chicks" in a 5-year old 350Z, G35, TSX, or even a good old Mustang. In fact, isn't that what most work-truck owners already do?
        fly by wireless
        • 3 Years Ago
        @Jonathan C Baker
        Yeah. It's a pack of good ideas but you're right. He should break it down and sell the major parts: Lifting/loading platform Toolboxes Extending ladder rack Scaffold/work bench railings That said, while I give the concept (minus giant lettering) an A+, I think it's limited in that it needs to be self propelled with larger wheels (at least the driven ones) so you can move larger loads and/or move things on on inclines.
      • 3 Years Ago
      [blocked]
        Gordon Chen
        • 3 Years Ago
        his previous invention was a rugged stick you put on a wall so you can rub your back into it
          • 3 Years Ago
          @Gordon Chen
          [blocked]
      David S.
      • 3 Years Ago
      Who cares? This guy and his wife are media wh*res...anyone that would start a public panic saying that their son was in a balloon are two people who are chronic liars and should never have had kids in the first place.
      Heather Halter
      • 3 Years Ago
      Hee hee. He said doody.
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