Japanese automakers are turning to new lease programs in an effort to lock down buyers who may stray to other automakers due to a lower-than-average supply of popular models. Toyota, Honda and Nissan are still in the process of restoring production to pre-earthquake levels, and as a result, buyers may not find the exact model they are looking for on dealer lots. Honda has authorized its dealers to extend current lease customers' arrangements by up to six months. Additionally, the company is offering $500 to drivers who move from an old lease into a new one and promising to honor current incentives if buyers commit to an unavailable model. The automaker calls the effort the Honda Promise Program.

But Honda isn't the only company sweetening its deals. Automotive News reports that Toyota is extending its lease offers by six months and handing out a coupon worth $750 to customers who return to lease another Toyota product. Nissan is offering dirt-cheap lease options for its most popular model – the Altima. Buyers can snap up the sedan for $179 per month for two years.

Manufacturers are also pushing for better lease deals due to a dearth of quality used vehicles this season.


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  • 31 Comments
      My Name
      • 3 Years Ago
      Your cars can't sell becuase they're all defective pieces of ****! Stop whining about earthquakes and blaming them for your problems, you Japanese scumbags. We have floods and tornados here in American, but we don't complain! Wake up, people! Stop buying their lies and **** cars! Buy American!!!!
      caddy-v
      • 3 Years Ago
      Serious question: If Toyota's are in such short supply, why is it that in the Chicago area there are at least three or four of the largest Toyota dealers hammering on the airways with quotes like " Over a thousand new Toyota's in stock at rock bottom prices with 0% to 1.9% on 60 months or up to a thousand cash back"? Our weekend newspapers are filled with full page adds with at least 7 Toyota dealers begging readers to relieve them of their overstock.
        Chris
        • 3 Years Ago
        @caddy-v
        Well, that's kind of like asking... "If the average home price in the U.S. is $------, why are houses in Newport Beach, CA...?" Did you stop to think that not all parts of the country have it the same? You're pointing out three dealerships in Chicago. Some dealerships here is Southern California have it very different. One dealer I know of normally has three large lots filled with different colors and models of Toyota's cars and trucks. What do they have now? They have just one lot filled with nothing but black, gray, white and maybe a couple silver Corolla and Camry sedans If you wanted a red or blue Corolla, I didn't even see one. They did have few other models, but just a handful. You may see plenty of supply in your neighborhood, but it's not the same story in other parts of the country.
          Chris
          • 3 Years Ago
          @Chris
          And I'm seeing this with other Japanese brands. The Mazda dealer I went by this morning had way fewer cars to sell than normal... Looked like 9 out 10 cars were in silver, black or gray... This problem isn't just hitting Toyota, all Japanese brands are being hit.
          Matt
          • 3 Years Ago
          @Chris
          caddy-v, you're pathetic.
          Chris
          • 3 Years Ago
          @Chris
          Should have done this before. Power Toyota of Cerritos http://tinyurl.com/6g74ctn http://preview.tinyurl.com/6g74ctn Elmore Toyota http://tinyurl.com/6ysp45s http://preview.tinyurl.com/6ysp45s Toyota of Glendale http://tinyurl.com/6grph42 http://preview.tinyurl.com/6grph42 And if you're all wonder, vacation time gives me plenty of time to waste for posting all these links for people I don't care about. X(
          Chris
          • 3 Years Ago
          @Chris
          Damn it, why's it make you do that? And I did narrow it before pasting it. Why do you have to do it again? Well, I guess it still works. If that's the worst of it, that's the most I could hope for with AB commenting system. And what do you mean by "This may all change"?
          Chris
          • 3 Years Ago
          @Chris
          @ Caddy I wanted to be nice, but you're to big of a slanted, narrow-minded idiot to talk to. I'd give you links that support what I said, but that's like telling you to find your nose. If what I say isn't true, what Autoblog and all the automotive sites have been saying about supply issues are all lies. Are you really dumb enough to believe that this is all just being made up? Do you have any understanding of what's going on in Japan? And why are you making this about Toyota? The other Japanese automakers are saying the same thing. But if you have something against Toyota, I can see why you'd ignore all the others. "It's amazing what lengths Toyota shills spew misinformation." 4 out 6 vehicles I have owned have all been American brand cars and trucks. My next vehicle will probably be American. If not American, it would probably be something other than Toyota. I'm not a Toyota shill...You're just an idiot.
          K Gav
          • 3 Years Ago
          @Chris
          I'm with caddy on this one. I just searched a 50 mile radius around LA and Chicago. In LA, there are 952 Camrys and 286 Corollas for sale. In Chicago, there are 1018 Camrys and 502 Corollas. I'd not call the supply situation in those two cities all that different. After all, it's not like those models come with all that many different options in color/accessories. By the here is the supply of some other Toyotas: LA Chicago Rav4 298 415 Sienna 466 481 Prius 79 26 Venza 415 324 Tundra 489 272 Highlander 303 278
          caddy-v
          • 3 Years Ago
          @Chris
          Well, Chris, you obviosly would fail business 101 miserably if the inventory you quote is accurate. Which it's not. With so few in stock why on earth would a dealer with half a brain want to clear out stock with low finance rates and rebates? Don't give us that crap that they're the colors and options no one wants. Toyota buyers are appliance buyers. They could care less what color it is, the only thing they give a rats behind about is what CR told them to buy.
          Chris
          • 3 Years Ago
          @Chris
          "With so few in stock why on earth would a dealer with half a brain want to clear out stock with low finance rates and rebates?" 1. Low is the word you're using. Toyota has much smaller offers and incentives than other brands. And If I were to use your way of thinking, no business should ever take a hit to keep customers. 2. If you're asking this, you probably didn't even read or are too dumb to fully understand the Autoblog article. "...if the inventory you quote is accurate. Which it's not." Well, that's it from me. I'm guessing you think all these dealership are just lying about all this, right? They really have thousands of cars hiding in the back. SSShhhush! Don't let anybody know! Everybody here's just trying to dupe you. AB, me, Toyota, their dealerships, all the news media that's been reporting on manufacturing issues are all in on this. All this is just being made up to keep people feeling sorry for Toyota. You're the only person that's seeing and telling the truth, right? Seriously, Is this how you make your way through life? If reality's hitting you in the face, do you just ignore it? If your wife (if you even have a wife...or Husband?) says she's thinking of divorcing you, do you deal with it by saying NO YOU NOT!? Like I said, this is like telling you to find your nose. It shouldn't be this difficult.
          Nick
          • 3 Years Ago
          @Chris
          If you're confused by the Toyota of Glendale link, you'll need to narrow the search to 2011 gasoline engine Camrys. It should show Camry (66) and Camry LE V6 (1). This may all change in the next couple of days... I can't help that.
        brian
        • 3 Years Ago
        @caddy-v
        Perhaps they're advertising the models that nobody wants - such as Corollas and base-model Camrys?
          caddy-v
          • 3 Years Ago
          @brian
          I'm looking at one of the adds now from the Chicago areas largest Toyota dealer. Camry 0%/60 or 1K Avalon 1.9 or 500 Corolla 1.9/60 Highlander 1.9%/60 and 1000 Sienna 1.9/60 or 500 Tundra 0%60 or 2500 over 45 in stock Venza 1.9/60 or 500 Hardly seems like the ones no one wants! The add goes on to read, "Great selection on all models with all the options ready for immediate delivery". Toyota sales were on a downward spiral before the earthquake and they're just using the disaster to gain sympathy.
        IBx27
        • 3 Years Ago
        @caddy-v
        I don't see why everyone's hating on Caddy, all he's doing is making informed, valid, and non-agressive points.
          Chris
          • 3 Years Ago
          @IBx27
          Seriously, somethings similar and very funny smelling about you, Caddy and K Gav. You didn't bring anything new to the table, you just supported him and posted comments that are similar to the many dumb comments he's made before. Do you have anything you'd like to tell us? Are you all multiple accounts or just members of the same violent street gang (UAW)?
          caddy-v
          • 3 Years Ago
          @IBx27
          Did you switch jobs from a Toyota shill to a Matlock wannabe?
      mikoprivat
      • 3 Years Ago
      typically when products are in short supply prices go up...the prices of these POS are going dowwwwwn... what does that tell you...they are in big trouble (very mildly put) Thank God for the American's revival and I hope they didn't wake up too late.
      mbukukanyau
      • 3 Years Ago
      Japan in is in a 70's detroit style meltdown.. They are getting creamed on technology and fuel economy by both Detroit and Korea.. There is deals everywhere in Japan Inc.. the incentives are insane, you can lease an Altima for $99.00 per month.. yes, $99.00 http://www.gminsidenews.com/forums/f19/nissan-s-detroit-style-death-dance-103678/
        brian
        • 3 Years Ago
        @mbukukanyau
        There's a HUGE difference here: In the 1970's, the Detroit Big 3 had factory and dealer lots full of craptastic cars that they couldn't sell - so they resorted to "selling the deal" by offering Cash-Back incentives to unload inventory and keep folks buying crappy American cars rather than going across the streey to buy halfway decent imports. Today, the Japanese Big 3 have a great many people wanting their products, but can't get them due to manufacturing/supply interruptions from the earthquake - so they're offering incentives for folks who are willing to wait until the next few boatloads of cars to come to the US rather than buying the readily available competition's cars.
          • 3 Years Ago
          @brian
          [blocked]
      IBx27
      • 3 Years Ago
      The problem with Honda is that they don't make anything worth buying again. Problem with Nissan is they have poor engine reliability and CVT's are a nightmare. Problem with toyota is self-explanatory.
      • 3 Years Ago
      [blocked]
      Drive571
      • 3 Years Ago
      "Report: Japan Inc. using deals, incentives to keep hard-fought lease customers from defecting" This is not news, Japanese companies have always used lease incentives/rebates to move metal just like any automaker does... this post kinda just looks like workin that clickthrough corner/feeding the trolls
        • 3 Years Ago
        @Drive571
        [blocked]
          K Gav
          • 3 Years Ago
          GM also has a far higher average selling price for its vehicles than Honda, so on a percentage basis they might not be too different.
      K Gav
      • 3 Years Ago
      The Indianapolis area Toyota/Honda dealers have plenty of stock. I think the earthquake situation, although it had some effect on supply, it did not affect it all that much and is just a convenient excuse.
      Master Austin
      • 3 Years Ago
      The shear price to pay for competition, makes it better for consumers :)
      Rotation
      • 3 Years Ago
      That's not really a very good use of Japan, Inc. It's just a term to apply to the Japanese "big three" but an entire sort of system that Japanese manufacturers (outside of cars too) used to bootstrap themselves up to be big suppliers of consumer products and subassemblies. A good example would be how the Japanese patent holders of 8mm and DV VCR (camcorder) technology refused to give terms to Chinese and Korean companies so that Japan could hold the lucrative camcorder market. This continued until solid state (memory card) recorders pushed 8mm and DV out of the lead in the market. Another example would be how the Japanese patent holders of Blu-ray (Matshushita, Sony, etc.) didn't license any Chinese companies to make Blu-ray for the first 18 months of its existence, suspecting (correctly) it would make it hard for Japanese companies to make any profit once Chinese companies entered the fray.
      • 3 Years Ago
      [blocked]
      Master Gardener
      • 3 Years Ago
      Most people get a new car every 3 years, and leasing is great for most, and a great way to save money and mitigate depreciation. The lease payment on a 2011 Maxima is about $250 a month cheaper leasing versus a 5 year loan. The savings over the lease compared to loan payments is about $10,000 - so I think the savvy buyer and more frugal shopper understands what these numbers mean. Leasing also allows you to afford a more expensive car, versus loan payments. You can also lease with up to 25,000 miles per year, so leasing is also great for high mileage drivers, and the lease payments are deductible for business people, and there are millions of those in the USA.
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