• Video
  • Jun 20th 2011 at 4:01PM
  • 8
Ford C-Max Commercial - Click above to watch video after the jump

Ford has you covered if you're needing a video fur fix. The automaker has turned to a canine-powered Rube Goldberg device to help demonstrate the park assist system on its C-Max people mover. A pack of talented dogs play integral parts in a mechanism that unfurls a banner announcing the MPV's talents. Along the way, there are Hot Wheels cars, Nerf arrows and even a big wheel tricycle. We're not entirely sure what dogs and toys have to do with parallel parking, but we aren't in advertising, either.

To our eyes, this spot lacks the clever simplicity of the groundbreaking 'Cog' ad from Honda a few years back, and we're apparently not artistic enough to know why the colors in the video are so washed out (okay, so it's probably just a bad copy), but the good news is that it's still entertaining to watch a scruffy mutt parallel park a C-Max. Hit the jump to check out the video for yourself.



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    • 1 Second Ago
  • 8 Comments
      xmailboxcancerx
      • 4 Years Ago
      Cool - I never get tired of these Rube Goldberg device car commercials, but this particular one seems to sport a helplessly washed-out video quality. Was this intended? Maybe just a bad conversion from TV to YouTube? I'm having a hard time focusing on everything...
      Rick Stroud Auto Inc
      • 4 Years Ago
      Haha. Got to love that. Pretty soon our dogs will be able to drive themselves to the vet....
      IBx27
      • 4 Years Ago
      Man that song killed my ears...terrible choice of music but great commercial!
      Frank
      • 4 Years Ago
      Did anyone notice the other dog near the brake and accelerator? Funny stuff!
      asharp-gclef
      • 4 Years Ago
      i liked it, but i still like the Honda rube goldberg commercial better from a few years back. the one where they used all the car parts, that one was wicked cool
      Varcity
      • 4 Years Ago
      Is this completely real? Doesn't Park Assist require the driver to control the brake?
        xmailboxcancerx
        • 4 Years Ago
        @Varcity
        Yeah it does, but forgivable in light of a fun commercial.
        tomtom
        • 4 Years Ago
        @Varcity
        Like Frank said below or above? there was a second dog positioned on the floor board to operate the brake. I believe he only has to hold the brake till the system is activated by the dog in the drivers seat..