Nissan and Infiniti opted to pull out of the show a few years ago to focus its larger Stateside debuts on the Los Angeles, Chicago and New York shows.
In other NAIAS news, the show's organizers have announced that for 2012, it will once again return to a two-day press conference schedule. For 2011, all of the major automaker press conferences were crammed into the first day of exhibition, and we don't doubt that the main reason for the rescheduling was the number of complaints filed by both the automakers and the members of the media. Automakers such as Ford, General Motors and Chrysler have stated that they will have major product reveals on both days of the press preview.
As much as we love working a 16-hour day in order to obsessively cover the Detroit show, we're exhaling a big sigh of relief that a more relaxed press conference schedule has been confirmed. Follow the jump for NAIAS' official statement.
Domestics step up early to support new format
DETROIT, June 16, 2011 /PRNewswire/ -- The North American International Auto Show (NAIAS) today announced that it will feature two full days of auto manufacturer press conferences at the 2012 show. The announcement was made by NAIAS Chairman Bill Perkins at a meeting of auto show exhibitors in Detroit.
NAIAS 2012 Press Preview will be held on Monday, Jan. 9, and Tuesday, Jan. 10, at Detroit's Cobo Center. More than 5,000 media from 41 states and 60 countries attended the show's 2011 press preview, and even more are expected next January, says Perkins.
"We've been meeting with automakers all over the world since January, and are thrilled to announce that due to the increasing strength of the auto industry, and the ongoing confidence and support our manufacturer partners have in the NAIAS, it will return to a two-day press schedule format to accommodate dozens of worldwide and North American product unveilings."
Perkins adds that he was particularly gratified by the enthusiasm of the domestic manufacturers, which stepped up early to support the two-day format. He said Chrysler Group, Ford Motor Company and General Motors Company have all confirmed product announcements on both press days.
"NAIAS remains one of the most important motor events in the world, and our manufacturer partners know that we do everything possible to create an exciting, supportive venue that attracts more media than any other show in North America," says Perkins.
Perkins says the NAIAS appreciated the valuable input from journalists about the press conference format, and recognizes that the two-day schedule will make it easier for media to do their jobs in covering the news at the show.
Nissan Returns to NAIAS
NAIAS also announced that Nissan and Infiniti will both be returning to the NAIAS after a two-year absence from Detroit.
"We are grateful that NAIAS is, once again, an important part of Nissan's international auto show strategy," says Perkins.
Rohatynski-Harlow Named NAIAS PR Agency of Record
Also announced today, Rohatynski-Harlow Public Relations, a full-service Detroit-area PR agency, has been named agency of record for NAIAS effective May 1, 2011. Principals Joe Rohatynski and Marc Harlow, who have managed PR for the Detroit Auto Dealers Association since 2004, also previously managed NAIAS PR from 1998-2001. Media relations veteran Shand Spencer will remain with the NAIAS PR team.
"These guys know the auto show business inside and out, and we're glad to have them back on board with us," adds Perkins.