2011 Volvo S40 – Click either image for high-res gallery

2011 Volvo V50Recently, we reported that Volvo was considering trimming its model line here in the United States, and according to Kicking Tires, it appears that the S40 sedan and V50 wagon are the first two models to get the axe. Both vehicles are relatively old – the current S40 debuted in 2004, the V50 arrived one year later – and with no updates planned, we sort of saw this coming.

In speaking to Kicking Tires, Volvo spokesperson James Hope says that the automaker's focus needs to be on its volume vehicles – the S60, XC60, XC90, S80 and XC70. Not mentioned in this list are the C30 hatchback and C70 convertible, which will reportedly carry on for at least the 2012 model year despite slow sales.


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  • 26 Comments
      tantareanujellob
      • 3 Years Ago
      The only thing volvo ever did right was wagons. Now its not a core product anymore? Way to fail at life volvo.
      AntBee
      • 3 Years Ago
      If the C30 hadn't been so bloody expensive, I would have bought one!
        ufgrat
        • 3 Years Ago
        @AntBee
        The only way in which the C30 is *that* expensive is depreciation, and given the prices I've seen for used cars, they don't seem to be depreciating as fast as the analysts claim. Similarly configured, my T5 is comparable to a Mini or a Golf GTI. Then again, I got a pretty good deal on mine because they aren't moving as fast as the dealers would like, and it made sense for the dealer to lose money on my car, so they could make more money on an XC60.
      Jess B
      • 3 Years Ago
      There could be a reason why Volvo doesn't have a replacement for the aging S40 sedan and V50 wagon. No platform is available due to the fact that the S40/V50 were built off the previous-gen Euro Ford Focus platform with the Mazda 3. Since Ford sold Volvo to Geely and divested its stake in Mazda, there isn't a shared platform anymore to build small compact cars and ensure economies of scale. So Volvo will have to create its own small-car platform or partner with another company to split the development costs, which averages a billion dollars or so! But I agree with all of you that Volvo should be focusing more on small premium cars as that is where the luxury market is headed due to rising gas prices and tightening CAFE rules. Plus, small premium attract the highly coveted trend-setting young buyers who will eventually move up to bigger wheels. Just look at the Mini Cooper, Fiat 500, Audi A3, BMW 1-series, and Lexus CT-200H, with more coming from Mercedes-Benz, Infiniti, Acura, etc. And Volvo should bring the V60 wagon to America - it's gorgeous! Any news on the gas-hybrid plug-in version, which was rumoured for America in 2012?
      • 3 Years Ago
      First two models to get the axe? How about the V70? At least in America, that was discontinued for '11
      Luis Antonio
      • 3 Years Ago
      No Volvo wagons!? what the hell!!?... all the more reason to cherish my V70 :D
      brian
      • 3 Years Ago
      Another stupid decision from Volvo... ...when the rest of the industry is moving to smaller and more fuel-efficient vehicles - Volvo discontinues them with no replacement in sight.
      NightFlight
      • 3 Years Ago
      Is anyone surprised? Go to Volvo's website, open the configurator and build a S40. With some basic options it is already above what a S60 would be, and the S60 is a FAR nicer vehicle. The S40 is RIDICULOUSLY expensive for what it offers, and how small the vehicle is. The rear seats with two regular sized adults up front are comically small. The pricing doesn't make sense and it hasn't since the second generation model was released here in the US.
      joe23521
      • 3 Years Ago
      They need to leave the C30 alone. Don't even think about it, unless you're thinking about dropping the MSRP.
        icharlie
        • 3 Years Ago
        @joe23521
        If anything, it will get dropped for the same reason as the S40. Mazda 3 and Ford Focus based and no more rights to the chassis
      nardvark
      • 3 Years Ago
      They must be the only manufacturer who looks at elevated gasoline prices and thinks "we should double-down on our big, heavy, inefficient vehicles and kill off all of our small cars." I give them 3 years before they're gone.
      • 3 Years Ago
      [blocked]
        ravenosa
        • 3 Years Ago
        At least you managed to stay awake long enough to type a comment.
      icharlie
      • 3 Years Ago
      It's not that Volvo doesn't want to sell them anymore. I see more S40 than ANYTHING else they make on the street. Its that they no longer have access to the Ford and Mazda chassis (which has already been replaced i should add). No S40 has been independently Volvo. The First Gen was mostly Mitsubishi built and the second is mostly Mazda 3 and Ford Focus. Give it a year or so. I'm sure volvo will bring back a new S40. There was also a 1.5 year hiatus from the jump between the first generation and second generation as well. I'm sure the same will happen now until Volvo either builds a new chassis or find a new supplier.
      Henry Julicher
      • 3 Years Ago
      Volvo has seriously lost their clientele as they try to become some luxury automaker selling a bunch of cars. I don't understand the likes of VW and Volvo or any other company that claims it wants to sell twice as many cars is 10 years. It's crazy. Anyways, Volvo should stick to building wagons. They have the expertise and brand recognition in that segment. There is a group of people who prefer driving a wagon than a CUV or SUV, and fewer and fewer companies are addressing this market. Subaru will be the lone automaker and see how their market share has zoomed up, even during the recession of 2008. Anyways, if Volvo has no replacement chassis for the S40/V50, they should at minimum bring the V60 to the US. It's abominable how they've not listened to their customers. Also, they need to be more efficient, and bring more efficient engines. It's only a matter of time that Volvo will fail if they continue to alienate their clientele. No more Volvo Loyalty, because returning Volvo owners won't be buying Volvo anymore. My family has 2 V50's and 1 S60R and guess which ones breaks all the time and won't be replaced by another Volvo? Stick to what you do well Volvo. Mr. Jacoby, if you wan't another sale from my family, you better bring back a Volvo wagon! In recent months, these automakers have dropped their wagon versions BMW 5series VW Passat Volvo V70 Volvo V50 Mercedes C-class
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