• Jun 15, 2011
File this one under the category of unexpected. According to Integrity Exports, Toyota logged an outrageous 52,000 orders for its Prius Alpha hybrid over in Japan since the vehicle launched on May 13th. That's astronomical considering that Toyota set a monthly sales target of just 3,000 units for the gas-electric MPV.

Toyota says that it will ramp up production of the Prius Alpha in response to soaring demand, but boosting output from 3,000 to 5,000 vehicles per month (Toyota's modified production levels) by summer's end still doesn't seem like it'll be enough.

Despite Toyota promising that the enormous demand for the Prius Alpha won't affect the launch of the Prius V here in the States, Integrity Exports begs to differ, posting "this will surely impact the U.S. and European launches for this model." Who's ready to wait?

[Source: Integrity Exports]


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    • 1 Second Ago
  • 9 Comments
      Nick
      • 3 Years Ago
      Make it a plug-in already!
      Ford Future
      • 3 Years Ago
      What do they pay for gas in Japan? Is this a replacement for small delivery vehicles?
        Marco Polo
        • 3 Years Ago
        @Ford Future
        No! The Prius Alfa , even in Japan is a fairly upmarket vehicle, this is just a larger version of the basic Prius, more like a station waggon.
      • 3 Years Ago
      I saw one in the showroom the other day. Looks nice enough. A lot of storage space in the rear. It was priced around $32k USD. I'd still go for the Nissan Leaf before this.
      Dan Frederiksen
      • 3 Years Ago
      not green at all. powered purely by fossil fuel everybody say like sheep
        usbseawolf2000
        • 3 Years Ago
        @Dan Frederiksen
        Majority of the electricity in the US were generated from fossil fuel. What's your point?
          Smith Jim
          • 3 Years Ago
          @usbseawolf2000
          Apparently, Dan only wants vehicles that run on the infinite improbability drive.
      paulwesterberg
      • 3 Years Ago
      Personally I think there is a huge amount of latent pent up demand for a minivan that gets decent gas mileage.
        letstakeawalk
        • 3 Years Ago
        @paulwesterberg
        Not to mention thousands of Japanese that are suddenly in the market for a new car after the tsunami.